With the Kingdom of Saudi Arabia gearing up for Vision 2030 and many companies undergoing significant transformations, I was brought on board at Cenomi Centers to spearhead a digital transformation initiative across all of our owned and operated shopping malls.As the largest owner and operator of over 20 malls in the Kingdom, I played a pivotal role in:- Developing top-notch social media strategies for all mall and brand pages- Implementing a unified customer experience platform to ensure consistent communication with customers across all digital channels- Leading key creative campaigns, including Saudi Founding Day and Saudi National Day- Identifying valuable partners, agencies, and stakeholders to collaborate with Cenomi and enhance our journey- Building, recruiting, and mentoring an exceptional social media team from the ground up.

I help brands and government entities connect with thought leaders who champion dialogue and shape pop culture to become global voices on social media. I am always on the search for talented individuals who can become the worlds next social media unicorn.At New Media Academy, I've established the content creators and brand partnerships department since the opening of the organization. A normal day in my life at work is all about:- Searching and scouting talent that can become the next global voice in niche topics such as economy, sustainability and many more- Managing the entire department P&L, operations and reporting- Strategizing with brands and influencers alike to ensure they achieve their business objectives- Coming up with best-in-class award-winning concepts that use influencers as a main activation touch-point- Delivering ROI and result-driven influencer marketing strategies and campaigns for the worlds most loved brands- Educating potential micro influencers on how to become full time content creators from A to Z including filming, editing, scripting, brand partnerships, etc.Some of my main key accomplishments in under two years have been:- 1079% Average Follower Growth for All Influencers Discovered & Managed- Generating AED 7 digit revenue and profitability from a starting point of 0 AED Revenue

- Assist in building, implementing and managing the digital marketing and e-commerce strategy for CarrefourUAE.com and CarrefourNow.com- Develop, plan and monitor always-on and campaign budget including on-going optimization of performance marketing campaigns- Mentor and lead the team to ensure business objectives are being met while equally ensuring growth of team and career development- Lead on all campaign creative for both online and offline touchpoints including coordinating with agencies, production houses, suppliers, etc.- Oversee all social media, social customer care and influencer marketing activities- Manage yearly budgets and report on performance

- Developing outreach strategies for influencer marketing, brand advocacy and brand ambassador programs to meet business objectives of clients- Developing, implementing and executing creative methodology/ideas to seamlessly integrate influencers into clients campaigns and marketing calendars- Establishing and managing long-term relationships with digital media influencers, bloggers and advocates to amplify the reach of social, digital and online-offline integrated campaigns for clients- Co-Managing the execution of influencer content and programs in conjunction with account management teams- Maintain the creative process for social media-specific design assets and work closely with the creative teams to ensure marketing best practices are being met in terms of influencer outreach and customization- Develop and test methods for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results in terms of influencer outreach- Experiment with new and alternative ways to leverage social media activities relating to influencers to gain insights into customer behavior and buying patterns- Assist digital influencers in their on-going strategy for their channels and create collaboration opportunities for them with international brands

- Developing outreach strategies for influencer marketing, brand advocacy and brand ambassador programs to meet business objectives of clients- Developing, implementing and executing creative methodology/ideas to seamlessly integrate influencers into clients campaigns and marketing calendars- Establishing and managing long-term relationships with digital media influencers, bloggers and advocates to amplify the reach of social, digital and online-offline integrated campaigns for clients- Co-Managing the execution of influencer content and programs in conjunction with account management teams- Maintain the creative process for social media-specific design assets and work closely with the creative teams to ensure marketing best practices are being met in terms of influencer outreach and customization- Develop and test methods for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results in terms of influencer outreach- Experiment with new and alternative ways to leverage social media activities relating to influencers to gain insights into customer behavior and buying patterns- Assist digital influencers in their on-going strategy for their channels and create collaboration opportunities for them with international brands

- Leading a team and managing regional retainer clients in the UAE, KSA, Iraq and Qatar- Developing and implementing strategic social media concepts that integrate seamlessly with business objectives of clients- Developing and managing long-term relationships with digital media influencers, bloggers and advocates to amplify the reach of social, digital and online-offline integrated campaigns for clients- Overseeing content creation processes to ensure that best practices for each client are being implemented based on custom engineered content strategies- Leading, planning and ideation of projects/campaigns for clients that led to the publication of written projects such as industry reports, website material and media coverage- Amplification of clients social media and digital presence at offline events via social coverage

- Establish and manage presence on public social networking sites (Twitter, Facebook, YouTube, etc.) to increase clients’ brand awareness- Become the voice of clients on the social media space, engaging in dialogues and answering questions where appropriate and engage in conversations with target audience.- Monitor trends in social media tools, applications and platforms, evaluate opportunities for clients and keep them up to date with their industries in social media.- Continuous improvement of channels by analyzing the performance of the channels by using the appropriate tools and reports.- Responsible for tracking performance of any promotions, Ad campaigns or competition through all tools and applications available and report recommendations accordingly.- Monitor competitors and similar brands activities on social media regionally and internationally to come out with the best practices for communities.

- Conducting weekly meetings with team members to ensure the companies vision is being carried out as planned and targets are being met on a weekly, monthly and yearly basis.- Responsible for daily operations of stores, warehouses and printing presses.- Scouting for new manufacturing companies throughout the globe to provide the highestquality of clothing for customers.- Development of ERP, Inventory Management and POS systems in association with the companies helping develop these systems.- Managing inventory and delivery times to cater to customers’ needs as well as supply various consignment spots with inventory.

- Assuring all team members are associated with all department goals and achieving them.- Responsible for planning various Zain CSR campaigns throughout Jordan and the capital.- Assisting the social media team with certain campaigns.- Conducting training sessions and workshops for the F.U.N. Department.- Creating customer retention plans to increase ARPU and retain customers as well as attract new customers from competitor companies.