Responsible for experience, marketing, and product, I take pride in a why not what approach. I strive to add a human and authentic touch to all interactions. I avoid platitudes, though the words human and authentic are probably just that, dahhh! As product owner, I believe there are no mistakes, just choices. We move fast, validate quickly, and adjust as needed. Our methodology has resulted in a robust but simple predictive analytics platform, comprehensive customer support structure, and an ever growing list of delighted customers in an unprecedented timeframe.boodleAI delivers predictive analytics applications that help organizations acquire and retain donors, consumers, and investors. It leverages proven AI/machine learning to rapidly model the untapped data sitting in organizations, along with billions of third party data points, to help organizations achieve significant lifts in conversion, acquisition, and retention rates. Using predictive analytics and AI/machine learning, boodleAI’s models determine if someone is a fit for a certain cause, consumer product/service, or investment and enables organizations to make the right ask to the right person at the right time.

Everyone has ideas, but an idea is just a nice thought until you get to work. As a professional problem solver, I bring an end-to-end vision identifying opportunity and risk. I take pride in a rapid and systematic approach to idea realization though honesty, transparency and candor.

As product owner, UX architect, and UI designer, I oversaw product vision and execution. A powerful AI-driven social listening and audience profiling platform, Ampsy secured several large live event engagements with brands such as: Red Bull, Jimmy Kimmel Live, AT&T, and the Washington Wizards and Capitals.

User10 was established as a boutique user experience and web development agency, finding quick success in product validation, UX design, visual design and rapid product development. I specialized in helping clients stress test product ideas through an intensive deep dive session called “The Gauntlet”, creating stunning product and investment materials and lean MVP development.

Storybyte started as a User10 side project, but “quickly” became a full-fledged consumer mobile app. With seed funding of $175,000, Storybyte continues to find an audience and share the stories that matter most, yours.

Oversaw the development and management of the full customer journey including brand, marketing and product experience. I helped drive product development from concept to launch in 6 months.

Serving several different roles, I moved between user experience, product management, and product marketing, ultimately overseeing many major marketing and product initiatives. As Go Daddy progressed to successful acquisition, I coordinated vision and requirements between executives, marketing and product development teams.

Provoke was a full-size, color, print and digital publication spotlighting the Phoenix creative community across multiple industries and disciplines. We launched the magazine from inception to first issue in just 5 months with a team of over 30 freelance content contributors. PROVOKE launched to impressive fanfare, but ultimately fell victim to the time and shifting advertiser interest in print magazines.

Responsible for building and managing an integrated communications department expanding marketing, creative, and development teams to service corporate and franchisee needs. During my tenure, I helped grow the franchise from 16 locations to over 100 sold nationwide and implement an online system to manage franchise sales tracking, marketing efforts and creative marketing requests.

Responsible for managing and creating interactive learning presentations and courses for several high priority companies including Microsoft, Cisco, McKesson and State Farm.

Bright-eyed and bushy-tailed, TouchScape was my first taste of start-up life. I was responsible for creating product use cases, wireframes, design comps and functional prototypes to illustrate architecture, user interactions and user interface. A typical start-up of the time, TouchScape was heavily funded, but due to poor spending choices, an inability to find product market fit, and an imploding tech market, the company shut down days after the events of 9/11.

Developed high impact interactive marketing and sales presentations including animation, video and sound for Internet and CD-ROM delivery.