Michael Martinez Email & Phone Number

New Orleans, Louisiana, United States

New Orleans, Louisiana, United States

Greater New Orleans Area

Greater New Orleans Area

Selected for newly-created position to drive on premise trade programs and activate events in Louisiana and Arkansas.• Plan and implement on-premise heavy trade programs and events to drive brand awareness, and improve relevancy with key demographic targets in on-premise accounts by activating the urban center plan.• Manage a team of 19 Brand Activations Managers (BAM) who interact directly with consumers and retailers to promote the A-B brands in New Orleans, Baton Rouge… Show more Selected for newly-created position to drive on premise trade programs and activate events in Louisiana and Arkansas.• Plan and implement on-premise heavy trade programs and events to drive brand awareness, and improve relevancy with key demographic targets in on-premise accounts by activating the urban center plan.• Manage a team of 19 Brand Activations Managers (BAM) who interact directly with consumers and retailers to promote the A-B brands in New Orleans, Baton Rouge, Shreveport, Monroe, Little Rock, Fayetteville, Tulsa, and Oklahoma City.• Activate local sports and music properties; identify and activate new hyper local events to localize the relationship between consumers and brands with inclusion of glassware, POS, displays, sign making, etc.• Coordinate on-premise activation of 360° marketing campaigns through BAM planning calendar, and urban center plan to support Big Bet, Secondary, and Tertiary events in general market and on college campuses.• Track and measure performance of heavy trade programs and events which include gaining draught channel distribution, winning “party time”, and addressing fine dining and non-buy opportunities.• Cultivate and strengthen relationships with events and venues including NFL New Orleans Saints, NBA New Orleans Pelicans, Louisiana State University, University of Arkansas, Voodoo Experience, and Bayou Country Superfest. Show less

Greater New Orleans Area

Led sales growth initiatives with 3 wholesalers in Southern Louisiana, representing 45% of total state volume.• Managed a territory consisting of 2,500+ accounts selling 12.7 million cases of beer annually, consistently growing sales and market share through the execution of local, regional, and national sales, marketing, and pricing programs.• Provided leadership to wholesalers in New Orleans, Madisonville, and Baton Rouge to maximize brand awareness, distribution, and sales… Show more Led sales growth initiatives with 3 wholesalers in Southern Louisiana, representing 45% of total state volume.• Managed a territory consisting of 2,500+ accounts selling 12.7 million cases of beer annually, consistently growing sales and market share through the execution of local, regional, and national sales, marketing, and pricing programs.• Provided leadership to wholesalers in New Orleans, Madisonville, and Baton Rouge to maximize brand awareness, distribution, and sales through regular communication of region priorities, and development of annual business plan.• Performed regular market visits to coach and motivate wholesaler sales team and conduct annual wholesaler performance reviews to ensure compliance with Wholesaler Equity Agreement expectations and achievement of KPIs. Show less

Greater New Orleans Area

Relocated to create and execute marketing programs, sponsorships, and special events in Louisiana and Arkansas.• Led A-B brand marketing efforts to expand A-B’s marketing position in a two-state territory by successfully negotiating, executing contracts, leveraging media buys, and activating programs with an annual budget of ~$1 million.• Facilitated communication of brand strategies and collaboration between Field Managers, Key Account Managers, Wholesalers and Busch Media Group to… Show more Relocated to create and execute marketing programs, sponsorships, and special events in Louisiana and Arkansas.• Led A-B brand marketing efforts to expand A-B’s marketing position in a two-state territory by successfully negotiating, executing contracts, leveraging media buys, and activating programs with an annual budget of ~$1 million.• Facilitated communication of brand strategies and collaboration between Field Managers, Key Account Managers, Wholesalers and Busch Media Group to manage the execution of local, regional, and national brand and retail programs.• Negotiated and executed sponsorship entitlements and activation of local sports properties including the NFL New Orleans Saints, NBA New Orleans Hornets, LSU Sports Radio Network, and Arkansas Razorback Sports Network.• Managed marketing efforts and execution of special events including the Sugar Bowl, BCS Championship, Mardi Gras and the NCAA Final Four; negotiated sponsorships and activated Bayou Country Super Fest and Voodoo Experience. Show less

San Antonio, Texas Area

Led sales and profitability growth initiatives for Valero Energy, the 2nd-largest chain customer in the Southwest region.• Led and managed business, promotions, distribution, innovation, sales, and pricing initiatives at Valero convenience stores in 7 states, which represented a volume of 5.2 million cases annually.• Managed account plans/objectives, prepared and presented account business reviews, and utilized information-based tactics to sell-in national and channel-specific… Show more Led sales and profitability growth initiatives for Valero Energy, the 2nd-largest chain customer in the Southwest region.• Led and managed business, promotions, distribution, innovation, sales, and pricing initiatives at Valero convenience stores in 7 states, which represented a volume of 5.2 million cases annually.• Managed account plans/objectives, prepared and presented account business reviews, and utilized information-based tactics to sell-in national and channel-specific initiatives, strategies, promotions, and space management priorities. Show less

San Antonio, Texas Area

Promoted to provide total account management and lead sales initiatives at high-volume regional chains and venues.• Managed the sale of 3.5 million cases for 10 off-premise and 2 on-premise accounts throughout South Texas.• Collaborated with wholesalers and local field sales personnel to manage relationships with regional chains including Tiger Tote, TETCO, Exxon, CEFCO, and Super S Foods, and venue concessionaire Levy Restaurants at AT&T Center.

San Antonio, Texas Area

Promoted and relocated to identify insights, create opportunities, and deliver solutions to drive sales growth at Valero Energy.• Presented information-based recommendations on product assortment and space allocations to Beer Category Manager at Valero; created, validated, and implemented schematics for 1,000 corporate stores in Texas and California.

Greater St. Louis Area

Promoted and relocated to corporate headquarters to coordinate wholesaler efficiency improvements.• Consulted with wholesalers across the U.S. to improve operations, sales, and admin. functions, while ensuring compliance with the Wholesaler Equity Agreement, and focus on Impact Selling to grow volume and market share.

Des Moines, Iowa Area

Promoted and relocated to provide oversight, strategy, and leadership of local sales and distribution efforts. • Managed key pricing, sales, marketing, and distribution of A-B products working closely with 8 wholesalers in Western Iowa selling 9 million cases of beer annually in Des Moines, Ames, Sioux City, Fort Dodge, Council Bluffs and Mason City.

Greater Los Angeles Area

Promoted and relocated to manage overall sales and service efforts for 500+ on-premise Beach Cities accounts.• Led and directed a team of four Sales Representatives and one Non-Buy Representative to achieve sales and service goals.• Trained, coached, motivated, and rewarded the team to encourage professional growth and maximize sales opportunities.

Greater New Orleans Area

Greater New Orleans Area

Greater New Orleans Area

Greater New Orleans Area

Bachelor Of Science (B.S.), Management

Activities and Societies: Phi Kappa Theta Fraternity

Education record