Mike Anderson

Mike Anderson Email and Phone Number

Sr. Director of Organic Growth & SEO at hims & hers | Ex-SurveyMonkey, Trulia @ hims & hers
Mike Anderson's Location
Scottsdale, Arizona, United States, United States
Mike Anderson's Contact Details
About Mike Anderson

-Senior-level search engine optimization (SEO) and web marketing leader with experience scaling best-in-class SEO programs to consistently drive traffic, ROI and revenue.- Strategic thinker able to fuse analytical insights, best practices and corporate objectives into holistic, long-term web roadmap.- Dynamic leader with experience coaching, inspiring, and motivating high-performing teams to achieve common goals.- Expert communicator with experience working cross-functionally across engineering, marketing, and analytics teams and proven effectiveness in translating complex concepts into actionable steps for executives, technical, and non-technical stakeholders.CORE COMPETENCIESSEO Strategy • Web Strategy • B2B & B2C Growth • A/B Testing • Roadmap PlanningTeam Leadership • Content Strategy • Technical SEO • Marketing Analytics • B2B SaaSStakeholder Management • Strategic Planning • Hiring & Talent Development • Public Speaking

Mike Anderson's Current Company Details
hims & hers

Hims & Hers

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Sr. Director of Organic Growth & SEO at hims & hers | Ex-SurveyMonkey, Trulia
Mike Anderson Work Experience Details
  • Hims & Hers
    Sr. Director, Organic Growth & Seo
    Hims & Hers Jul 2023 - Present
    San Francisco, California, Us
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  • Surveymonkey
    Senior Director, Web Marketing & Seo
    Surveymonkey Feb 2022 - Mar 2023
    San Mateo, California, Us
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  • Surveymonkey
    Director Of Web Marketing & Seo
    Surveymonkey Nov 2020 - Feb 2022
    San Mateo, California, Us
    Led team of 10 web marketers, SEO managers and web analysts tasked with website rebranding, SEO content marketing and international domain strategies to drive inbound growth. Led cross-functional efforts to launch two new websites and expanded use of homegrown content management system. Defined new processes, standards, requirements, tactics, and secured resources to execute a best-in-class content marketing strategy.
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  • Surveymonkey
    Director Of Global Seo
    Surveymonkey Oct 2019 - Nov 2020
    San Mateo, California, Us
    Oversaw three SEO managers and onboarded SEO agency. Developed holistic, multi-year SEO roadmap centered on technical, content and user experience (UX) strategies and executed in partnership with marketing, engineering and localization teams.
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  • Trulia
    Director, Product Management - Seo
    Trulia Mar 2019 - Oct 2019
    San Francisco, Ca, Us
    Established SEO strategy and developed the roadmap to improve organic discoverability across all search engines. Led technical SEO efforts by managing two product managers and working closely with engineering, product and design partners. Set quarterly objectives and key results (OKRs) and coordinated with analytics team to monitor SEO health. Constructed targeted A/B tests to validate hypotheses and success of SEO initiatives. Communicated SEO product initiatives, including benefits and risks, with internal partners at all levels.Select Accomplishments:• Ensured stable traffic and rankings by working closely with engineering, product and design to successfully migrate Trulia.com to modern tech stack including incorporating SEO requirements and leading A/B testing efforts, to drive additional 2M+ annual visits.• Improved top 3 search page rankings by 7% by introducing unique content and reducing page latency by >500ms.
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  • Weddingwire
    Associate Director Of Seo
    Weddingwire Aug 2017 - Mar 2019
    Chevy Chase, Md, Us
    Set department goals and executed global SEO strategy to maximize visibility for company and international partner websites. Managed two SEO specialists and two agency partners across North America, Europe, and Asia. Liaised across product, engineering, and marketing teams. Presented performance updates to executives. Developed and analyzed A/B tests to optimize site-wide changes. Led company trainings on SEO best practices.Select Accomplishments:• Grew WeddingWire to most visible online wedding directory, displacing established industry leader. Site holds more page-one keyword rankings for its storefront and catalog compared with all competitors.• Boosted organic leads by 54% year-to-date by applying content, linking, and technical SEO tactics that generated 255,000 additional leads.• Increased organic traffic by 13% year-to-date and generated additional 2.8 million sessions.• Improved first-page rankings by 47% year-over-year from 2017 to 2018 by emphasizing high-converting pages and editorial content.• Delivered 36% year-over-year lift in mobile traffic by introducing internal linking, content, and technical changes that prepared website for Google’s mobile-first index.• Improved website traffic by lifting spam-related manual action penalty. Implemented modifications to user generated spam protocols.
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  • Choice Hotels International
    Manager, Search Engine Optimization
    Choice Hotels International Aug 2015 - Aug 2017
    North Bethesda, Maryland, Us
    Developed and implemented SEO strategy leveraging Agile Scrum framework. Collaborated with developers, copywriters, and designers to execute site architecture changes, publish optimized content, and optimize landing pages to grow digital acquisition. Hired, trained, and supervised four senior and junior analysts. Managed agency and vendor relationships. Established search marketing best practices across organization.Select Accomplishments:• Increased organic revenue by 28% year-over-year from 2015 to 2017.• Boosted keywords ranked on first search page by 25% from 2015 to 2017.• Increased average booking value by 11% by introducing app deep linking for search engine traffic.• Launched Explore, an editorial content hub featuring over 1,000 SEO-optimized attraction and destination-related articles, listings, and infographics. Generated brand awareness and increased traffic in booking funnel.• Invited by vendor to speak at FranTech: Franchise Innovation Conference on delivering value to franchisees through SEO optimization and local listing accuracy.
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  • Choice Hotels International
    Search Analyst
    Choice Hotels International Aug 2014 - Aug 2015
    North Bethesda, Maryland, Us
    Developed SEO, SEM, metasearch, and affiliate reporting. Analyzed data and presented findings to inform demand generation activities. Conducted A/B tests to validate SEO and SEM hypotheses to meet return on investment and revenue goals. Compiled SEO and SEM best practices and training materials for internal teams. Maintained XML sitemap, robots.txt, and one-to-one redirect files to ensure SEO health. Responsible for meeting with management, HR, and vendors to set the annual budget.Select Accomplishments:• Scaled SEO impact on revenue and keyword gains by migrating 11 domains into ChoiceHotels.com, built with SEO best practices. Enabled development and product teams to make consistent changes for all brands, ensuring stable traffic post-migration.• Increased click-through rate by 43% over prior year by executing custom ad copy for pay-per click campaigns.
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  • Zog Digital, Inc.
    Senior Seo Analyst
    Zog Digital, Inc. Jul 2011 - Aug 2014
    Planned and executed on-site, off-site, and local search projects for over 40 clients in retail, ecommerce, and travel industries. Developed keyword strategies and provided SEO analysis. Performed SEO and pay-per-click audits for prospective and active clients. Led team of three search marketing specialists. Select Accomplishments:• Delivered first-page search engine results page rankings for 30 clients using holistic optimization tactics.• Generated position-one rankings for top keywords for national ecommerce client through link-building initiative targeting outdoor and camping blogs.

Mike Anderson Skills

Seo Google Analytics Google Adwords Sem Content Management Facebook Web Analytics Online Marketing Social Networking Press Releases Marketing Strategy Digital Marketing Blogging Content Strategy Digital Media Advertising Online Advertising Email Marketing Proofreading Copywriting Youtube Wordpress Strategic Marketing Consultancy Marketing Analytics Business Analytics Social Media Management

Mike Anderson Education Details

  • Arizona State University
    Arizona State University
    Entrepreneurship
  • University Of Iowa
    University Of Iowa
    Communication Studies

Frequently Asked Questions about Mike Anderson

What company does Mike Anderson work for?

Mike Anderson works for Hims & Hers

What is Mike Anderson's role at the current company?

Mike Anderson's current role is Sr. Director of Organic Growth & SEO at hims & hers | Ex-SurveyMonkey, Trulia.

What is Mike Anderson's email address?

Mike Anderson's email address is mi****@****tal.com

What is Mike Anderson's direct phone number?

Mike Anderson's direct phone number is +130123*****

What schools did Mike Anderson attend?

Mike Anderson attended Arizona State University, University Of Iowa.

What skills is Mike Anderson known for?

Mike Anderson has skills like Seo, Google Analytics, Google Adwords, Sem, Content Management, Facebook, Web Analytics, Online Marketing, Social Networking, Press Releases, Marketing Strategy, Digital Marketing.

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