Mike Anderson Email & Phone Number

San Francisco, California, US

San Mateo, California, US

San Mateo, California, US

Led team of 10 web marketers, SEO managers and web analysts tasked with website rebranding, SEO content marketing and international domain strategies to drive inbound growth. Led cross-functional efforts to launch two new websites and expanded use of homegrown content management system. Defined new processes, standards, requirements, tactics, and secured.

San Mateo, California, US

Oversaw three SEO managers and onboarded SEO agency. Developed holistic, multi-year SEO roadmap centered on technical, content and user experience (UX) strategies and executed in partnership with marketing, engineering and localization teams.

San Francisco, CA, US

• Established SEO strategy and developed the roadmap to improve organic discoverability across all search engines. Led technical SEO efforts by managing two product managers and working closely with engineering, product.
• Ensured stable traffic and rankings by working closely with engineering, product and design to successfully migrate Trulia.com to modern tech stack including incorporating SEO requirements and leading A/B testing.
• Improved top 3 search page rankings by 7% by introducing unique content and reducing page latency by >500ms.

Chevy Chase, MD, US

• Set department goals and executed global SEO strategy to maximize visibility for company and international partner websites. Managed two SEO specialists and two agency partners across North America, Europe, and Asia..
• Grew WeddingWire to most visible online wedding directory, displacing established industry leader. Site holds more page-one keyword rankings for its storefront and catalog compared with all competitors.
• Boosted organic leads by 54% year-to-date by applying content, linking, and technical SEO tactics that generated 255,000 additional leads.
• Increased organic traffic by 13% year-to-date and generated additional 2.8 million sessions.
• Improved first-page rankings by 47% year-over-year from 2017 to 2018 by emphasizing high-converting pages and editorial content.
• Delivered 36% year-over-year lift in mobile traffic by introducing internal linking, content, and technical changes that prepared website for Google’s mobile-first index.

North Bethesda, Maryland, US

• Developed and implemented SEO strategy leveraging Agile Scrum framework. Collaborated with developers, copywriters, and designers to execute site architecture changes, publish optimized content, and optimize landing.
• Increased organic revenue by 28% year-over-year from 2015 to 2017.
• Boosted keywords ranked on first search page by 25% from 2015 to 2017.
• Increased average booking value by 11% by introducing app deep linking for search engine traffic.
• Launched Explore, an editorial content hub featuring over 1,000 SEO-optimized attraction and destination-related articles, listings, and infographics. Generated brand awareness and increased traffic in booking funnel.
• Invited by vendor to speak at FranTech: Franchise Innovation Conference on delivering value to franchisees through SEO optimization and local listing accuracy.

North Bethesda, Maryland, US

• Developed SEO, SEM, metasearch, and affiliate reporting. Analyzed data and presented findings to inform demand generation activities. Conducted A/B tests to validate SEO and SEM hypotheses to meet return on investment.
• Scaled SEO impact on revenue and keyword gains by migrating 11 domains into ChoiceHotels.com, built with SEO best practices. Enabled development and product teams to make consistent changes for all brands, ensuring.
• Increased click-through rate by 43% over prior year by executing custom ad copy for pay-per click campaigns.

• Planned and executed on-site, off-site, and local search projects for over 40 clients in retail, ecommerce, and travel industries. Developed keyword strategies and provided SEO analysis. Performed SEO and pay-per-click.
• Delivered first-page search engine results page rankings for 30 clients using holistic optimization tactics.
• Generated position-one rankings for top keywords for national ecommerce client through link-building initiative targeting outdoor and camping blogs.

Master Of Business Administration (M.B.A.), Marketing, Entrepreneurship

Bachelor Of Arts - Ba, Communication Studies