Michael Andreas Email & Phone Number

Jakarta, Id

Jakarta, Indonesia

As a Marketing Communications Manager, my main responsibilities are to create and oversee communication strategies that help promote a company's brand and products in Singapore and Indonesia. This includes coming up with catchy messages for different marketing channels, managing content creation like writing and design, and handling relationships with media and influencers to get the word out. I will plan and run digital marketing campaigns, manage the company's reputation through public relations efforts, and make sure everyone inside the company is on the same page with communication. Keeping an eye on budgets and analyzing how well your strategies are working is part of the job too. I will lead a team and work closely with other departments to make sure your communication efforts are helping the company meet its goals. And of course, staying up-to-date with the latest trends in marketing communication is important to keep your strategies fresh and effective.

Jakarta Selatan, Jakarta, Indonesia

Hustle is a premium boutique functional training fitness studio which located in South Jakarta, Indonesia which become a favorited fitness studio for the young energetic fitness enthusiast. As the Head of Marketing and Communications, my role is pivotal in shaping the public image and perception of our organization. Strategy Development: Formulate comprehensive marketing and communication strategies aligned with the organization's goals. This involves market analysis, identifying target audiences, and setting objectives.Brand Management: Maintain and enhance the organization's brand image. Ensure consistency in messaging across all communication channels and oversee brand guidelines.Campaign Planning and Execution: Lead the creation and implementation of marketing campaigns. This includes selecting appropriate channels, creating compelling content, and monitoring campaign performance such as Breast Friends Forever, a breast awareness and fundraising campaign for Lovepink Indonesia.Public Relations: Manage relationships with the media, stakeholders, and the public. This involves handling press releases, organizing events, and crisis communication when needed.Team Leadership: Supervise and guide the marketing and communications team. Provide mentorship, set goals, and ensure effective collaboration within the team. I'm supervising a content creator and graphic designer for Hustle Instagram content, marketing materials and company merchandises.Budgeting and Resource Management: Manage budgets effectively, allocating resources where they will have the most impact. This includes monitoring expenses and evaluating ROI.Adaptability and Innovation: Stay updated with industry trends and technological advancements. Embrace new tools and approaches to keep strategies fresh and effective.

Kuala Lumpur, Malaysia

• Planning publicity strategies and campaigns• Writing and producing presentations and press releases• Dealing with enquiries from the press, and related organizations• Organizing and attending promotional events such as press conferences• Providing clients with information about new promotional opportunities and current PR campaigns progress• Analyzing media coverage• Commissioning or undertaking relevant market research• Liaising with clients, managerial and journalistic staff about budgets, timescales and objectivesProjects- High5JOOX Online Concert: JOOX Originals – Dayang Nurfaizah, Daiyan Trisha, FML, Sophia Liana and Budak Ngam- High5JOOX Online Concert: Gegaran Band - Floor 88- Nescafe M-Junction Drive-In Cinema Official Launch- JOOX x The Growing Influence of K-Pop on Popular Culture in Southeast Asia- High5JOOX Online Concert - JOOX Malaysia Top Music Awards (Mid-Year 2020)- JOOX 5th Anniversary High5 Celebration- JOOX Idol Station Seventeen, Nu'est, ONF and Veryvery- JOOX x Mayday 2020 Live In The Sky- JOOX x One World: Together At Home 2020- Silk Road Delicacies: Rice Unearthed Press Conference (tvN Asia channel) 2020- JOOX x 29th High1 Seoul Music Awards 2020- GOIFEX Malaysia 2019- Effro Malaysia Launching 2019- JOOX x Coins Redemption Center 2019- JOOX x MMA & MAMA 2019- JOOX x Look Back Your Music Journey 2019- Halestorm Live in Malaysia 2019 (Soft Launch) 2019- Anthrax Live in Malaysia 2020 (Soft Launch) 2019- Afgan Konsert Inspirasi 2019 (Press Conference & Concert )- Stars on Pop Pop Album Launch 2019- Afgan Konsert Dekade (Soft Launch, Press Conference & Concert) 2018- Plane In The City (Press Conference & Grand Launching) 2018- Ultron (KLCCRG MOU Signing Ceremony) 2018- Ultron (Break Fasting with Media) 2018- SuperHumanz Live in Kuala Lumpur 2018- Zumba Party with Balang 2018- Konsert Terunggul Afgan & Ungu (Press Conference & Concert) 2017- Keith Kee Couture Fashion Show 2017

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Be the brand guardian, ensuring alignment and synergy across both brands (Star Fitness & Beyond Yoga)• Develop the strategy, planning and execution across all marketing pillars working hand-in-hand with digital marketing, activation and design teams to develop cutting-edge marketing campaigns. • Establish go-to-market plans including positioning, messaging, club materials, internal and external communication materials, promotional activities, and other deliverables, as appropriate.• Oversee communication and development of all club collaterals (i.e. light boxes, product presenters, vouchers, in-club posters).• Track, measure and report performance/metrics against objectives and KPIs set (e.g. campaigns) and, based on learnings, recommend improvements for future campaigns/ projects with the focus to deliver positive brand association, acquisition/sales and retention (net member movement) outcome.• Promote and foster 2-way communication between clubs and the support office; work closely with Club Managers and Group Exercise Managers (Operations management team) to support their business needs and KPIs.• Plan and monitor annual marketing budgets, continuously tracking and evaluating ROI based on agreed KPIs. To be able to negotiate with media owners and agencies for cost-effective solutions.• Execute new and fresh outreach and casual leasing opportunities to support the sales teams in lead generation and club promotions – work closely with mall management and partners/sponsors to identify suitable opportunities at a cost-effective level.• Strike strategic partnerships and collaborations with partners, relevant to the individual brands to deliver the best for our members.• Engagement and relationship management of brand ambassadors• Work hand in hand with group exercise and fitness teams on new program launches, anniversary campaigns and quarterly launches.• Development of referral/lead generation items, sponsorships and retail management support.

Malaysia

Gueststar ( https://gueststar.asia ) is a new project under EFFRO ( www.effro.com.sg ) which is perfect for Celebrities, Personalities, Athletes, Influencers and Content Creators to build fan relationships, gain an additional source of revenue or work with charities with their own personalized video messages. Meanwhile, EFFRO is an event market place that has been working with talents and artistes across the S.E.A region for the past several years.The core idea of Gueststar is to get Celebrities, Personalities, Athletes, Influencers and Content Creator to send personalized messages or content to individuals, not only a simple shoutout video. We hope to provide a platform to commission the celeb`s creativity. For Example, create a personalized song/joke with the celeb`s creativity without limitation.Another example, User A hires a celebrity to send personalized messages via video to friend B for his/her birthday, It also can be a congratulation of achievement video, encouraging video or meaningful message video.My main responsibility is to sign up Celebrities, Personalities, Athletes, Influencers and Content Creator to our platform and work closely with them for our campaigns and also how to increase their video request from their fans.On top of that, I'm responsible to build rapport with Malaysia & Singapore media for brand awareness.

Indonesia

GoIfex is the largest Fitness, Sport, Music, and Lifestyle event in South East AsiaGoIfex Malaysia 2019 will be happening on 8th - 10th November 2019 at Kuala Lumpur Convention CentreGoIfex Indonesia 2020 will be happening on 21st - 23rd February at Jakarta Convention CentreGoIfex Philippines 2010 will be happening in March 2020 - TBCCheck out GoIfex Indonesia 2019: https://youtu.be/YNohpcl1--oWebsite: www.goifex.comIG: @goifex

Petaling Jaya, Selangor , Malaysia

Li, Life Inspired - Asia's 1st lifestyle TV channel in high definition spanning 16 platforms in 7 countries: Malaysia, Hong Kong, Taiwan, Singapore, Indonesia, Brunei and Thailand.Marketing Communications- Developing and executing strategic marketing tactics for the high definition lifestyle channel.Affiliate Marketing- Servicing as the primary contact to satellite and cable affiliates across SEA region including: Malaysia (Astro), Indonesia (Indovision, First Media, Big TV, USeeTV, Transvision, Topas TV, K-Vision, Max3, Dens TV), Thailand (TrueVisions), Singapore (SingTel).- Manage marketing initiatives via on-air, off-air loyalty campaigns to drive tune-in and up-selling subscriber promotions.Strategic Partnerships:- Negotiate partnership via barter deals with lifestyle business providers that correlates with the channel's target viewers.Event Partnerships:- Negotiate event partnership as Regional Media Partner with lifestyle events that correlates with the channel's target viewers. Example : Indonesia Fashion Week,Jakarta Fashion Week, Elle Bangkok Fashion Week, Jakarta International Java Jazz Festival, Jakarta Culinary Festival & Bangkok Gourmet Festival.Public Relations & Media Publicity:- Press relations with print, broadcast and new media.ATL and BTL:- Manage and execute the creation, editorial and deployment of consumer and trade collaterals, including the channel’s advertisements (outdoor, print, digital), newsletters, brochures, website, and social media.Social Media- Monitor and communicate with the channel’s regional social media fan base.- Conceptualize designated Facebook/Twitter/Instagram postings.- Planning and executing viewer contests on the channel’s social media platformChannel Distribution & Business Development- Negotiate for renewal for the current affiliates/operator- To look for new affiliates or operator- To open VOD & Branded BlockAd Sales- Assisting local Ad Sales for Thailand & Indonesia

Metro Prima Kepong, Kuala Lumpur

- Identifying, developing, and evaluating of marketing strategies- Managing and coordinating of all marketing, advertising and promotional staff and activities- Analyzing customer research, current market conditions and competitor information- Dealing with marketing partners for possible marketing collaborations.- Liaising and coordinating with various partners for cross selling / promotion- Manage the productivity of the marketing plans and projects- Monitor, review and report on all marketing activity and results- To be proactive with locating and developing new business in line with the revenue and sales - To ensure all opportunities are taken to promote products to our customers and to increase the client base- To host any promotion events or external site as required by the Director of Sales- Establish new business over and above the base business through direct corporate and agency business.- Be aware of the key trends in the market and take appropriate action- Have extensive knowledge of competitor - Organise corporate sales promotional initiatives- Establish key relationships with corporate clients and agencies to ensure maximum exposure and increase revenue- Ensure that all communications with customers are handled within the required time frame and to the company standards- Be present to meet and greet customers as appropriate- Entertain prospective clients where appropriate- Liaise with the rest of the team on a weekly basis to obtain all new sales leads- Be aware of company policies, which affect the sales department- Ensure that the Finance department is given accurate information for billing if required- Have full product knowledge of the services offered- Be pro-active in putting forward suggested actions to achieve the department’s targets- To provide support and coaching to new team members within Sales Team- Carry out other duties/tasks outside normal routines but within the overall scope of the job

- Dealing with marketing partners for possible marketing collaborations for internal & external promotions, and members’ benefit program.- Liaising and coordinating with various departments and different partners for the execution of events at different venues organized by Celebrity Fitness or by marketing partners.- Coordinating with members of the media for TV Shoots or Magazine shoots and etc at all the clubs.-Compile and analyze competitors’ activities.- Ensure that, all communication materials are in order, in time and in line with marketing campaigns.- Organizing events either for internal or external ie: Celebrity Fitness Subang Parade & Bangsar Village II Grand Opening, Bangsar Village II 1st Anniversary Party, Annual Yoga Workshop, Annual Capoeira Workshop, Staffs Party and many more- Liaising with local and foreign celebrities who exercise in Celebrity Fitness Malaysia

- Assisting in channel publicity and promotion ie: send out monthly highlights to regional rep- Coordinating with regional representative for publicity material such as scheduling etc- Assisting in event management ie: Breakfast with the Star and Rock Star- Assisting in on-air programming and scheduling for Channel [V]- Assisting in brand marketing ie: bunting/ banner placement etc- Follow up with newspapers and magazines for programs publicity and event coverage- Talent management ie: chaperoning VJs for events as well as media interview- Newspapers monitoring and media evaluation

- Screening new programme for acquisition- Liaise with programme suppliers- Assisting in on-ground event for any roadshow