AeroLeads people directory · profile
Mike Anthony Email & Phone Number
Global CEO - Integrated Brand and Retail Strategy and Capability Building
at
engage ltd
1 work email found
@engageconsultants.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Global CEO - Integrated Brand and Retail Strategy and Capability Building
Location
York, England, United Kingdom
Company size
Who is Mike Anthony? Overview
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Quick answer
Mike Anthony is listed as Global CEO - Integrated Brand and Retail Strategy and Capability Building at engage ltd, a company with 1 employees, based in York, England, United Kingdom. AeroLeads shows a work email signal at engageconsultants.com and a matched LinkedIn profile for Mike Anthony.
Mike Anthony previously worked as Shopper Marketing Advisor at Igigi Shopper'S Assistant and Resident Expert – Training, Coaching and Shopper Strategy at Shopper Marketing Experts. Mike Anthony holds Bsc Honours, Physics from University Of Nottingham.
Company email context
Email format at engage ltd
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{first}@engageconsultants.com
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AeroLeads found 1 current-domain work email signal for Mike Anthony. Compare company email patterns before reaching out.
Profile bio
About Mike Anthony
We all want to grow sales. But real value will come from driving brand penetration as well as sales. How does driving your brand penetration by 10% in the next year without any additional spend at retail sound? Pretty good? For a $10 million brand, that’s an additional $1 million of sales this year, and a sustainable platform to drive growth the following yearAnd because retail spend hasn’t increased, that means the profitability increases exponentiallyIt means that the ROI on retail media and shopper marketing investment improves, making it easier to get support from your business and retailers. That builds momentum, so yourteam can deliver even better results in the futureBut we meet sales and marketing leaders around the globe who are struggling with rising costs and demands from retailers. Are aware that they are over-reliant on promotions and deals to hit their numbers. Who want their team to think more strategically but recognise that everyone is just too busy to make that change. Leaders who know that driving brand penetration is key but the demands of the day-to-day make it difficult to take the first steps.Maybe you can relate? In the last 20 years, we’ve moved over 250 brands from low growth and unproductive retail investment to sustainable profitable growth with measurable ROI from retail investment. We’ve worked with sales and marketing leaders to attract new consumers & shoppers, get better returns on retail investment, and to make this sustainable in the longer term.Sales and marketing leaders worldwide recognise this:Unilever: “solutions and information which can be used in the market place the very next day “Colgate Palmolive: “A great success. Great working with the team and we are excited to roll this out globally”Fonterra: “Translating insights into explicit and focused actions and plans that deliver immediate results.”Electrolux: “Practical and highly actionable learnings… we were able to apply and had strong results because of it.”How do we do it?• We work with your team to reconfigure upcoming plans to get significant gains quickly; • We help them build a penetration-driving plan for the rest of the year to focus existing budgets on the activities which will drive brand penetration as well as sales• We support the team in securing at least 10% growth in penetration by getting buy-in from retail and evaluating and adapting their plansIf this resonates with you and you want to deliver at least 10% penetration growth, message me “GROW PENETRATION”, and I’ll send you further detailsTalk soonMike
Listed skills include Strategy, Customer Insight, Marketing Strategy, Fmcg, and 48 others.
Current workplace
Mike Anthony's current company
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Engage Ltd
10 roles · 36 years
Mike Anthony work experience
A career timeline built from the work history available for this profile.
Global Ceo - Integrated Brand And Retail Strategy And Capability Building
CurrentDeveloping people, discovering insights, developing strategies. I’ve worked with some of the largest consumer goods companies in the world, developing powerful growth strategies and training and developing their teams. I've delivered explosive growth while training and developing the consumer marketing, shopper marketing, trade marketing and sales teams.
Apr 2005 - Present
Shopper Marketing Advisor
CurrentThe problem with most in-store shopper tools is that they are inflexible. The message is the same for every shopper. Igigi changes that. Igigi builds insight by observing shoppers, engages shoppers with tailored and targeted messages, and feeds back that data so that you can test and learn live in a campaign.
Jun 2020 - Present
Resident Expert – Training, Coaching And Shopper Strategy
CurrentAs a resident expert at Shopper Marketing Experts I’m able to really engage with individuals as a coach or by running workshops as part of blended learning solutions. We bring key business issues to the learning environment so that your team are working ON the business while they learn a new technique or skill. In this way the business benefits from.
May 2016 - Present
Director Of Consulting – Category Strategy, Channel Strategy, Training And Development
I led strategic consulting projects to deliver category growth strategies, channel strategies, trade investment strategies around the world for leading companies such as Coca-Cola, Unilever, Nestle, GSK, Bacardi and Mead Johnson. I found that by collaborating closely with teams, they were able to build better insights, better strategies and get better.
Feb 2003 - Apr 2005
Sales And Marketing Director - Asia
With a combined sales and marketing leadership role I was able to see the challenges and opportunities in getting marketing and sales teams to collaborate first-hand. We delivered stronger, more integrated strategies and secured retail agreement to our plans. I experienced the power of understanding the shopper as well as the consumer: using clear target.
2000 - 2002
~2 yrs
Marketing Director - China
With full responsibility for developing the brand portfolio for China I helped extend our market leadership position. This role gave me a great opportunity to use integrated insights into consumer and shopper behavior to define future growth drivers for the category and for our brands. I developed a new portfolio strategy, launched new brands and.
Feb 1998 - Dec 2000
Marketing Manager - China
Developed a new portfolio strategy, utilizing cutting edge market research techniques to understand consumers. Launched new brands. Brand development. Drove NPD agenda. Recruitment, people development. Part of Global Marketing Excellence Project.
Jun 1997 - Feb 1998
Marketing Manager – Retail Brands, Private Label Management And Retail Engagement Lead
Responsible for collaborating with all major retailers on their retailer brand and private label strategy. This included the development of product and category strategy, new product development and promotion and pricing strategy. I gained a fabulous insight into how retailers develop their strategies, make decisions and really make money. I used this to.
Oct 1995 - Jun 1997
Various Marketing And Sales
1990 - 1995
~5 yrs
Team & coworkers
Colleagues at engage ltd
Other employees you can reach at engageconsultants.com. View company contacts for 1 employees →
PL
Permsak Lohapatanabumrung
Colleague at Engage Ltd
Bangkok, Bangkok City, Thailand, Thailand
View →
KP
Khantiporn Polsracoo
Colleague at Engage Ltd
Bangkok, Bangkok City, Thailand, Thailand
View →
AO
Arparat Oggungwan
Colleague at Engage Ltd
Thailand, Thailand
View →
AM
Albena Moloi
Colleague at Engage Ltd
Johannesburg, Gauteng, South Africa, South Africa
View →
NW
Nick Williams
Colleague at Engage Ltd
Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia
View →
Permsak Lohapatanabumrung
Colleague at Engage Ltd
Bangkok, Bangkok City, Thailand, Thailand
View →
KP
Khantiporn Polsracoo
Colleague at Engage Ltd
Bangkok, Bangkok City, Thailand, Thailand
View →
AO
Arparat Oggungwan
Colleague at Engage Ltd
Thailand, Thailand
View →
AM
Albena Moloi
Colleague at Engage Ltd
Johannesburg, Gauteng, South Africa, South Africa
View →
NW
Nick Williams
Colleague at Engage Ltd
Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia
View →
1 education record
Mike Anthony education
-
University Of Nottingham
FAQ
Frequently asked questions about Mike Anthony
Quick answers generated from the profile data available on this page.
What company does Mike Anthony work for?
Mike Anthony works for engage ltd.
What is Mike Anthony's role at engage ltd?
Mike Anthony is listed as Global CEO - Integrated Brand and Retail Strategy and Capability Building at engage ltd.
What is Mike Anthony's email address?
AeroLeads has found 1 work email signal at @engageconsultants.com for Mike Anthony at engage ltd.
Where is Mike Anthony based?
Mike Anthony is based in York, England, United Kingdom while working with engage ltd.
What companies has Mike Anthony worked for?
Mike Anthony has worked for Engage Ltd, Igigi Shopper'S Assistant, Shopper Marketing Experts, Kantar Retail (Then Glendinning Management Consultants), and Mattel.
Who are Mike Anthony's colleagues at engage ltd?
Mike Anthony's colleagues at engage ltd include Permsak Lohapatanabumrung, Khantiporn Polsracoo, Arparat Oggungwan, Albena Moloi, and Nick Williams.
How can I contact Mike Anthony?
You can use AeroLeads to view verified contact signals for Mike Anthony at engage ltd, including work email, phone, and LinkedIn data when available.
What schools did Mike Anthony attend?
Mike Anthony holds Bsc Honours, Physics from University Of Nottingham.
What skills is Mike Anthony known for?
Mike Anthony is listed with skills including Strategy, Customer Insight, Marketing Strategy, Fmcg, Business Planning, Shopper Marketing, Marketing, and Management.
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