Mike Anthony Email & Phone Number

York, Gb

London, United Kingdom, Gb

Developing people, discovering insights, developing strategies. I’ve worked with some of the largest consumer goods companies in the world, developing powerful growth strategies and training and developing their teams. I've delivered explosive growth while training and developing the consumer marketing, shopper marketing, trade marketing and sales teams that I work with. I’ve worked across consumer goods, consumer electronics, pharmaceuticals, fashion and cosmetics. I’ve worked with Unilever, Sony, Electrolux, Sanofi, Fonterra, 7-Eleven, Jack & Jones, Kao Corporation, Estee Lauder & Carlsberg among many others.Our training and development approaches deliver actionable skills and ways of working: we work with your team LIVE on your business issues, so every training solution delivers a business benefit, and new skills are easily transferred to the workplace. Our strategy projects blend desk work, coaching and collaborative workshops to get the best from your team and our expertise – to deliver actionable strategies that make an impact immediatelyWe bring all of this to bear in organization design: helping clients set up global shopper marketing teams which balance the needs of the business today and tomorrow, and maximizing collaboration between global and local teamsOur clients have implemented strategies that have delivered:- Explosive growth far in excess of the market- Improved profitability through smarter investment decisions- Thought-leadership status with retailers leading to better collaboration, implementation and Joint Business Planning (JBP)- Improved team capability- Improved working practices and cross-functional alignment (to quote a recent client ‘you have changed the language of the business’)We’ve identified five key barriers to consumer goods profitable growth. If you’d like a free assessment of what is holding your company back, together with insights on how to move forward, PM me or book a call now at https://bit.ly/2wGeuzG

Belgrad, Belgrade , Rs

The problem with most in-store shopper tools is that they are inflexible. The message is the same for every shopper. Igigi changes that. Igigi builds insight by observing shoppers, engages shoppers with tailored and targeted messages, and feeds back that data so that you can test and learn live in a campaign.

Global

As a resident expert at Shopper Marketing Experts I’m able to really engage with individuals as a coach or by running workshops as part of blended learning solutions. We bring key business issues to the learning environment so that your team are working ON the business while they learn a new technique or skill. In this way the business benefits from building capability as well as delivering improved results immediately. This philosophy extends to all the projects we work on. In strategy projects we don’t just do desk work. We work WITH the team, facilitating, coaching and educating so that they buy into the strategies and solutions, understand how they were created and can contribute to them. This increases their buy-in, making them far more likely to implement their new strategies and plans, as well as empowering them to play a larger role in future strategy creation. We’ve identified five key barriers to consumer goods profitable growth. If you’d like a free assessment of what is holding your company back, together with insights on how to move forward, PM me or book a call now at https://bit.ly/2wGeuzG

London, Gb

I led strategic consulting projects to deliver category growth strategies, channel strategies, trade investment strategies around the world for leading companies such as Coca-Cola, Unilever, Nestle, GSK, Bacardi and Mead Johnson. I found that by collaborating closely with teams, they were able to build better insights, better strategies and get better results. What’s more, teams using the frameworks I introduced found their knowledge and experience grew so they were able to take what they learnt into larger roles and more complex situations.We’ve identified five key barriers to consumer goods profitable growth. If you’d like a free assessment of what is holding your company back, together with insights on how to move forward, PM me or book a call now at https://bit.ly/2wGeuzG

El Segundo, California, Us

With a combined sales and marketing leadership role I was able to see the challenges and opportunities in getting marketing and sales teams to collaborate first-hand. We delivered stronger, more integrated strategies and secured retail agreement to our plans. I experienced the power of understanding the shopper as well as the consumer: using clear target shopper segments, to create amazing retail experiences that delivered outstanding growth. We’ve identified five key barriers to consumer goods profitable growth. If you’d like a free assessment of what is holding your company back, together with insights on how to move forward, PM me or book a call now at https://bit.ly/2wGeuzG

London, England, Gb

With full responsibility for developing the brand portfolio for China I helped extend our market leadership position. This role gave me a great opportunity to use integrated insights into consumer and shopper behavior to define future growth drivers for the category and for our brands. I developed a new portfolio strategy, launched new brands and repositioned existing ones to take advantage of these growth drivers. I developed a new Trade Marketing function and established clear roles between Consumer Marketing and Trade Marketing teams to enable better cross-functional collaboration. We’ve identified five key barriers to consumer goods profitable growth. If you’d like a free assessment of what is holding your company back, together with insights on how to move forward, PM me or book a call now at https://bit.ly/2wGeuzG

London, England, Gb

Developed a new portfolio strategy, utilizing cutting edge market research techniques to understand consumers. Launched new brands. Brand development. Drove NPD agenda. Recruitment, people development. Part of Global Marketing Excellence Project.

London, England, Gb

Responsible for collaborating with all major retailers on their retailer brand and private label strategy. This included the development of product and category strategy, new product development and promotion and pricing strategy. I gained a fabulous insight into how retailers develop their strategies, make decisions and really make money. I used this to collaborate with some of the world’s most sophisticated retailers to deliver explosive growth. We’ve identified five key barriers to consumer goods profitable growth. If you’d like a free assessment of what is holding your company back, together with insights on how to move forward, PM me or book a call now at https://bit.ly/2wGeuzG

London, England, Gb