Mike Appleton Email & Phone Number

London, United Kingdom

Octopus helps clients to get the most from their investment in information.

• Delivered fact-based insights to SVP and VP audiences at client HQ in the form of detailed analysis and global presentations.
• Protected existing revenue and increased revenue through competitive wins and new business.
• Managed negotiations to ensure contracts remained profitable for Nielsen while satisfying client need to demonstrate value for money.

• Established and managed a team of 15 providing multi-country insights to client’s brand and category development teams.
• Implemented first Nielsen off-shore hub supporting client service activity in India and later acted as project manager overseeing the transfer of the hub to an external supplier.
• Managed commercial aspects of Nielsen’s involvement in client’s global data warehouse (comprising around 12 categories and over 40 countries).

• Acted as the senior point of contact responding to client business needs for insightful analysis of multi-country data across all business units of leading multi-national client.
• Increased value of analyses commissioned by clients by designing and delivering global training which exposed client audiences to more advanced techniques.
• Increased cohesion amongst the international business analyst community (around thirty individuals located in six different markets) by co-ordinating communication and sharing best practice.

Identified the demand among clients for multi-country analysis and insight and provided a platform for engagement at clients' regional HQ by delivering analytical support across a wide range of companies.

Progressed from graduate trainee to Business Group Manager with responsibility for revenue and relationship with a portfolio of clients worth around £2 million annually and line management of a team of six executives servicing this group of clients.