In my most recent role, I spearheaded the activation of digital, social, and broadcast sponsorships for Red Bull F1 and Wolverhampton Wanderers, significantly enhancing brand visibility and engagement. I facilitated channels and alliances through playbook publication, joint webinars, training, and events, fostering collaboration and driving growth. Additionally, I upskilled EMEA sales teams in social selling and customer insight tools, improving sales effectiveness and efficiency. Furthermore, I optimised the inbound lead conversion ratio and sales performance by collaborating across EMEA business units, ensuring cohesive and impactful strategies.• Managed media agency operations for pan-EMEA omnichannel delivery to achieve a 60% improvement in lead generation.• Recognised for consistently exceeding pipeline targets each quarter, contributing to a fivefold increase in net new business for EMEA SaaS business within one year.• Administered demand budget of $1M to reduce average cost per marketing qualified lead (MQL) by 85%.

During this tenure, I spearheaded developing and implementing the Go-To-Market (GTM) strategy for DoubleCloud. This encompassed assembling a global marketing team, partnering with PR agencies, organising events, automating onboarding processes, briefing analysts, and empowering Sales Development Representatives (SDRs). Additionally, I oversaw various operational facets, including launching digital campaigns, conducting market research, defining product positioning, and nurturing partnerships with key stakeholders such as AWS and GCP, all within a multi-million-dollar budget.• Responded effectively to external factors, like the geopolitical situation caused by Putin's invasion of Ukraine, and adapted strategies to navigate challenges.• Ensured seamless execution of comprehensive marketing plan, comprising successful soft launch and GA activities, including analyst and influencer engagement, event management, and strategic social media calendar maintenance.• Maintained online presence and portfolio at double.cloud for reference.

During my tenure, I led transformation of regional team across Europe from community marketers to customer marketing specialists for enhancing their roles and expanding company exposure through bottom-up marketing strategies. Hunted down and engaged Senior Executives at key client accounts to cultivate stronger relationships and trust.· Collaborated closely with Product Marketing to enhance NPS to 57 and boost Gartner Peer Insight response rates.· Created and delivered engaging case studies, tutorials, F2F field events, and online webinars to share key insights.

As the head of marketing, I coordinated the recruitment and management of a high-performance team to formulate a comprehensive marketing strategy. This strategy included promoting a fresh brand identity, developing marketing channels, conducting research, crafting engaging messages, designing websites, and enhancing social media presence. Additionally, I strengthened relationships with PR/AR professionals and successfully organised international corporate events within budget constraints in EMEA and the USA.• Implemented persona-targeted and ABM marketing strategies to yield 7500+ C-suite inquiries, utilising lean budget and select group of MSSP MSP channel partners.• Initiated Hubspot marketing workflow by launching and optimising targeted campaigns, integrating into their CRM.• Acknowledged with the prestigious Gartner Cool Vendor award for Innovation in Information Management in 2018 for our AI solution.• Secured a notable 50% Proof of Concept install rate through the "Identify hidden value in unstructured data" campaign.• Attained a reduction in Cost Per Acquisition and a remarkable 7X increase in conversion ratio for sales-qualified leads.• Generated marketing qualified leads by producing compelling content, such as white papers, videos, and interactive events.

During my time here, I directed a team of digital marketers and agencies across Europe, ensuring alignment with strategic global objectives and campaign goals. Additionally, I spearheaded the implementation and localisation of digital presence and partner portal initiatives across ten regions spanning EMEA, LatAm, and Indian-based GSIs, optimising our digital footprint and enhancing partner engagement globally.• Accomplished an average 5% local social engagement rate for millions of impressions on simultaneous campaigns by demonstrating effective audience resonance and interaction.• Orchestrated real-time digital experience of @PurePitWall in sponsorship of Mercedes AMG F1 team to elevate the brand presence and engagement within the motorsport community.• Increased site traffic from targeted regions to constitute 30% of total traffic by expanding market reach.• Controlled yearly program marketing budget of $3M to drive returns with ~ 40X ROI on marketing investments.• Drove pipeline to support EMEA business hyper growth expectations from 5% to 30% (target 25%) of company business, as the company rapidly grew to $1B over a short period.

While operating at this job, I delivered presentations on digital marketing trends and spearheaded a digital transformation track for industry leaders, positioning Adobe as a thought leader in the digital marketing space. I managed relationships with celebrities, alliance partners, thought leaders, and industry speakers from across the globe, collaborating closely with stakeholders to ensure successful partnerships. Additionally, I aligned joint partner messaging with Adobe's leading digital marketing positioning, driving cohesive messaging strategies that reinforced our brand's leadership position in the industry.• Developed new product API to showcase digital geo mobile marketing experiences for retailers to increase product capabilities and promote innovation in the market.• Spearheaded the launch of Adobe Social solution at events across EMEA and introduced Adobe Experience Cloud in northern and eastern Europe to expand market presence and product awareness.• Led planning and execution of content and messaging for the flagship $6M European Adobe Digital Marketing Summit.· Coordinated with virtual team comprising 14 PMMs and SDRs to oversee day-to-day operations and spearhead Adobe Summit project for cohesive project management.• Conceptualised and directed a two-day Livestream TV studio-based broadcast run in parallel to the physical Adobe Summit event to maximise online audience reach and showcase channel partners.My additional experience includes:Director | Moreketing, UKDirector of Product Marketing | DriveSentry, UKHead of Marketing EMEA | Emulex (now Broadcom), UKInternational OEM Sales | Quantum, UKSenior Product Manager | ATL (now Quantum), FranceNEMEA Marketing | ADIC (now Quantum) , FranceEngineer & Product Manager | Shuttle Technology (now SCM Micro)Senior Engineer | Cipher, UK