Michael Archbold Email & Phone Number

Philadelphia, PA, US

Newtown Square, Pennsylvania, US

Newtown Square, Pennsylvania, US

Newtown Square, Pennsylvania, US

Responsible for leading and managing digital marketing strategies and initiatives across the organization. Key member and marketing strategist on numerous projects in PMI’s enterprise-wide digital transformation designed to sustain and grow the company’s market relevance and build a new customer-centric operating model.

Montgomeryville, PA, US

• Responsible for leading and managing Timberlane’s digital marketing initiatives.
• Oversaw and managed all digital marketing channels, including PPC, social, SEO and display; tracked performance of all campaigns and analyzed impact on profitability.
• Implemented best practices for digital analytics to provide more reliable data on user performance and consumer insights.
• Lead the development of a new, rebranded website, which has improved visitor engagement with intuitive navigation and responsive site design.
• Achieved over 25% increase in lead conversion rates by designing and implementing landing page optimizations and A/B tests across PPC and social media channels.
• Increased new leads by 35% with a 10% reduction in media spend by identifying and targeting high performing consumer segments using Google Analytics and Salesforce.

Malvern, PA, US

Founded in 2004, Lima Consulting Group helps organizations develop, deploy and measure effective digital marketing strategies. Digital marketers work with LCG to develop, deploy and measure proven methodologies and best-practices, allowing them to optimize acquisition, conversion, retention and engagement. LCG maintains certifications or partnerships with.

Philadelphia, PA, US

• Responsible for program management office lead, strategic projects, and business operations management. Member of senior leadership team that defined strategies and operating initiatives that fueled a growth rate of.
• Defined quarterly operating goals around annual objectives. Developed company-wide operating plan with relevant KPIs. Set up monitoring and tracking processes, giving senior leaders greater visibility into company.
• Collaborated with cross-departmental incubation team to develop new consumer products. Developed three new product lines; designed brand identity and developed a robust marketing plan for online shopping engines.
• Led cross-departmental team to develop new testing and optimization process for the marketing department, including creating new dashboards and the implementation of best practices. The process resulted in more.
• Implemented web page conversion rate optimization across SEO, PPC and other paid media channels.
• Collaborated with Marketing Director to provide leadership and structure for the marketing department; set aggressive KPI, developed profitable revenue-generating strategies for SEO, PPC, Email and other channels.

Philadelphia, PA, US

• Responsible for new product acquisition and development and special projects management.
• Collaborated with cross-functional team to developed and implemented a new consumer package design for company’s flagship product line which resulted in savings in operating expenses per year and enhanced perceived.
• Relocated corporate, call center and fulfillment teams in two-week timeframe into temporary location with no loss of business continuity. Negotiated favorable terms for permanent space and completed build out under.
• Negotiated favorable terms with existing publisher’s structure that gave company the ability to profitably run marketing campaigns for their products, thus diversifying the portfolio of products the company used to.
• Successfully sourced six new products to market to existing customer email list. Developed emails, webpages and other marketing assets for each new product campaign.

• A history education magazine
• Developed and launched new history education magazine; oversaw content and design; led team of writers.
• Designed and implemented targeted direct marketing campaigns and customer acquisition funnels to sell the magazine subscriptions.
• Designed, coded and implemented an e-commerce website which served as primary storefront as well as a companion to each issue that provided the readers with additional content.

• Collaborated with small business owners to design and implement websites and online storefronts. Provided ongoing services ranging from website management to content creation.
• Educated small business on Internet marketing; advised on setting goals for an online presence; developed creative, insightful, and unique Internet marketing strategies and campaigns.

• Redesigned and implemented department website, improving students’ connection with recreation services and athletic clubs; updated websites and provided technical support for multiple programs and sports clubs.