Michael Armas Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Was responsible for world-wide sales and marketing; and worked closely with the leadership team in product branding, new product development and sales channel development to increase the company's business outside of the China laser market for their advanced Diode-Pumped Solid-State lasers.

Sunnyvale, CA

Was responsible for the global strategic account management of one of ESI’s largest consumer electronic customers and business development for ESI’s Laser Micromachining Division. As Sr. Director of Business Development for ESI’s consumer products division I was guiding the group to new markets to help expand and diversify ESI’s business with the goal to.

San Francisco Bay Area

• Was responsible for sales and business development in North, Central and South America for Rofin’s Industrial Micro Division. Appointed by Rofin’s senior management to be responsible for Rofin’s single largest consumer.
• Expanded Rofin’s business in the area of machining of brittle materials like sapphire and chemically strengthen glass.
• Expanded Rofin’s business in the area of drilling high aspect ratio holes fuel injection using femtosecond lasers.
• Provide the US sales team with sales training and technical support for Rofin's ultra-short pulse laser product portfolio.

San Francisco Bay Area

Oversaw all sales and business development activities for Raydiance’s advanced femtosecond fiber laser. Was responsible for building the foundation of Raydiance’s direct and indirect sales channels, developed key strategic channel partners. Managed these channel partners to provide significant growth. By using both channel partners and traditional sales.

Responsible for the complete day to day operations of a cross functional group responsible for the research/development, design, manufacturing, sales, and marketing for commercial lasers systems, high resolution diffraction gratings, and high power government laser illuminators. Responsible for all departmental strategic planning both from a new product.

Commercial Lasers 2002 - 2004Responsible for the day to day operations of the five person engineering team, this was a cross functional team responsible for optical, opto-mechanical/mechanical, electrical and manufacturing engineering. The group's focus was to develop a short pulse solid-state laser system Nd:YVO4/Nd:YAG system for industrial applications..

Photonics ToolsManaged the strategic planning efforts for a large catalog product line, focusing on maximizing the short and long term profitability of the product line. Led cross-functional team to develop and launch new products, including tight feature/benefit definition, pricing, financial analysis, product naming, packaging and launch plan..

Responsible for the day to day operations of the three person scientific application engineering group, responsibilities included the scheduling of custom laser projects, product demonstrations, product characterizations and sales training for Ion, Pulsed, Solid-State, CW Dye and Ultrafast lasers. Provided account management for essential customers, in.

Managed a thirteen person technical team responsible for providing technical and application support for the entire scientific laser product line both from a sales and service focus. Responsibilities included customer and service product training, generation of user manuals, working closely with sales force to aid in closing strategic customers. Maintained.

Santa Clara County, California, United States

Responsible for providing technical product support and updated performance related data for the complete line of Ultrafast and DPSS products. Worked closely with marketing and engineering departments in the development and testing of new Ultrafast DPSS products. Was also the acting Technical Trade Show Manager; responsible for insuring Coherent's image.

Provided technical/application sales and marketing support for the ultrafast product line, products included mode-locked Nd:YAG and Nd:YLF laser, mode-locked and Q-Switch dye lasers. Worked closely with marketing and engineering in the development and testing of new ultrafast products. Worked with manufacturing in the building or built non-standard systems.

Assisted in the development of ion lasers, ultrafast ti:sapphire lasers, DPSS lasers (Nd; YLF), and CW and ultrafast dye lasers. Was an integral team member and was of all aspects of the product development which included optical, mechanical and electrical designs. Was responsible for the product characterization of new laser systems with a focus on.

Western United States

Provided customer service on Coherent's scientific laser products, responsibilities included the installation of new laser systems, on-site training for new and existing laser systems, and provided on-site service for the complete line of scientific lasers. Managed scheduling of all customer visits for new installations and service for

Responsible for building and testing of ion laser products, responsibilities included alignment, testing and troubleshooting of electronic and optical problems.