Mike Arnold Email & Phone Number

Atlanta, Ga, Us

Boulder, Colorado, Us

In this job role, I am developing and executing robust KPI and data analysis frameworks to facilitate informed decision-making and consumer insights. Major Responsibilities:Providing strategic insights and updates to CEO while serving as member of and Executive Leadership Team, reporting directly on key metrics, creating comprehensive marketing strategy in alignment with company's mission, goals, and target market, conducting in-depth market research to identify trends, customer needs, and competitive landscape, and overseeing innovative brand campaigns and initiatives that resonate with target audiences.Key Accomplishments:* Secured 15% growth for premium offering in 2024 despite pressure on family budgets for discretionary spending.* Attained ROAS of 9.85 and 11.89 in consecutive years through execution of comprehensive digital marketing campaigns.

Denver, Co, Us

During this tenure, I was responsible for devising and employing latest strategies to enhance customer experience and engagement. Collecting feedback, analyzing customer behavior, leveraging insights to improve marketing efforts and offerings, delivering key updates and strategic insights to CEO while operating as member of leadership team, coaching marketing team, setting performance goals and KPIs for marketing team, monitoring marketing performance, and managing marketing budget, ensuring effective allocation of resources to maximize ROI.Key Accomplishments:* Generated and expanded annual sales from $8M to $15M+ through integrated B2B and B2C strategies and initiatives.* Secured #493 ranking on Inc 5000 list and earned recognition as Top Growth Marketer with effective marketing strategies.* Achieved 100% year-over-year revenue increase by launching and scaling first-ever direct-to-consumer (D2C) business model.* Positioned organization as leader in sustainable water solutions by executing market-entry strategy through close collaboration with cross-functional teams.

While serving as a Director of Marketing & Innovation, I was performing detailed market research to uncover latest trends, consumer preferences, and competitive dynamics. Major Duties:Utilizing strategic insights to shape marketing strategies and inform product development. spearheading execution of innovation initiatives to develop new products and improve existing offerings, collaborating with R&D and product development teams to bring new ideas to market, executing brand strategy to ensure consistent and compelling brand messaging across all channels, and formulating effective strategies to strengthen brand identity and positioning in market.Key Accomplishments:* Grew brand from inception to achieve $25M in annual sales through strategic marketing and innovative product launches.* Captured primary and alternate consumer audiences through creation and execution of multi-channel go-to-market strategies.* Increased brand visibility and market penetration by nurturing enduring partnerships with high-profile athletes and influencers.

Cincinnati, Ohio, Us

At NA Oral Care Procter & Gamble Company, I was leading product innovation and development initiatives to enhance brand's product portfolio. Major Roles:Ensuring consistent messaging and brand identity across all channels and touchpoints, gathering and evaluating consumer feedback and behavior to refine marketing strategies and enhance brand's appeal, designing integrated marketing campaigns, including social media, digital, traditional advertising, and in-store promotions. directing implementation and performance of marketing campaigns, and monitoring KPIs and adjusting strategies to optimize campaign effectiveness.Key Accomplishments:* Boosted market share and brand loyalty through successful management of marketing initiatives.* Attained market leadership for billion-dollar brands Crest and Oral-B by enforcing innovative brand strategies.* Managed $60M+ annual marketing budget to drive strategic initiatives, optimize resource allocation, and achieve significant growth in brand visibility and market penetration.Additional ExperienceBrand Manager | NA Oral Care Procter & Gamble Company, Cincinnati, OHAssistant Brand Manager | NA Pet Care Procter & Gamble Company, Cincinnati, OHConsumer and Market Insights Manager | NA Pet Care Procter & Gamble Company, Cincinnati, OH

Washington, Dc, Us

Served as an Officer in the United States Navy over seven years in a multitude of leadership roles in several locations. Led 20 Naval Flight Officers through the qualification process as a certified Naval Flight Officer Instructor. As a certified Mission Commander, solely responsible for a $30 million-dollar aircraft and an aircrew of 12 officers and enlisted personnel performing a variety of missions on several countries, continents, and oceans. Ranked, by #1 of 25 junior officers in the squadron. Awarded Navy-Marine Corps Achievement Medal.

Master Of Business Administration In Marketing

Bachelor Of Science In Oceanography