As the Vice President of Sales, I currently lead 2 Sales Directors, 10 Sales Managers and 70 sales executives across Canada. This crosses all segments from small / medium and large enterprise. My role requires building and implementing a 3-year strategic plan in addition to a yearly operating plan by working with cross functional departments such as marketing/product/customer service and legal.• Deployed a new sales process across all segments which included pre call planning / mutual action plans/ negotiation skills as well as launching an executive sponsor program. • Developed and implemented a data-driven sales approach by using a strength of sales review for forecasting accuracy.• Modernized the sales organization by introducing new sales technology tools such as Vidyard, Groove, and Omedym.• Designed and deployed a new sales go-to market contact strategy by using data analytics to focus on strong client segmentation and various channels.

Hired to lead a team of 40 Account Executives and 5 Sales Managers throughout Purolator's Western Canada division. Exceeded yearly quotas while maximizing EBT on $150M in revenue while implementing the overall corporate strategic plan. I am proud to have improved the overall win rate from 33% to 58% and grew the average deal size by more than 110%. My achievements include exceeding 132% of quota in 2013 and 118% of quota in 2014.During my tenure at Purolator I was also responsible for leading a cross-organizational team of National Account Executives that successfully acquired over 20 high-profile clients with a focus on $1M+ targets. We worked closely with other departments such as HR and Operations/Finance, while reporting directly to the three CEO's of Purolator, Canada Post, and SCI. Additionally; built and implemented the company's overall strategy for contract renewal and new acquisitions with a responsibility of approximately $400 million. During this time I was fortunate to be recognized with the President's Sales Award, the highest honor within Canada Post, Purolator and SCI.