I specialize in creative problem solving - an ability to take complex, abstract business challenges and develop and deliver concrete solutions designed to improve ROI. While I love pitch theater and the art of storytelling, sales success and the strategies that drive them is a data-driven process. Establishing lead measures that are predictive, influenceable, and measurable is critical. The data inspires more effective sales models, better cross-functional collaboration, and GTM clarity because everyone knows they are playing a winnable game. I believe highly effective sales organizations adapt quickly to preferred client engagement models that intersect interest with opportunity. If you have a SaaS Platform that may mean more focus on demand gen designed to "pull" clients in - think BDR over field sales for efficient, upper-funnel scalability and more predictable outcomes. If you are providing a more complex solution or service with longer sale cycles, your focus should be on developing a highly skilled field sales force with emphasis on demand creation. Of course, the right mix varies based on what you're selling and to whom. No matter the mode, the emphasis should be on inspiration and execution - Find the right "players" for your system and trust the process! I have spent my career with the world's best brands, working closely with clients to develop ideas that inform strategy and drive to business outcomes. I have great passion for developing sales teams that deliver on the promise of provocation, working ahead of client interests and challenging them with a better way.I think a lot about emotional connections. As a result, I continue to commit myself to the craft of communications - Thoughtful listening and constant learning and the ability to develop and deliver a compelling narrative that inspires and persuades. From corner offices to conference stages, consistent, world-class communication has been a lifelong passion and practice for me.With over 20 years of experience selling marketing, media and digital, data-driven solutions, I continue to be energized about the work we're doing today and look forward with great anticipation for what comes next!If you want to connect, you can reach me at 248.505.0058.Specific Areas of Leadership and Practitioner Expertise Include:- Addressable/Programmatic Media - MarTech/AdTech- Media and Publishing- Enterprise Data Solutions- CRM Enablement - Omnichannel Marketing- Digital Media - Marketing Strategy