Mike Bailey

Mike Bailey Email and Phone Number

CRM and Marketing Automation Admin @ Blue Cross of Idaho
Saint Paul, MN, US
Mike Bailey's Location
St Paul, Minnesota, United States, United States
Mike Bailey's Contact Details

Mike Bailey personal email

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About Mike Bailey

Ralph Waldo Emerson wrote, "The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well."To that end, I am a Marketer best suited to increasing awareness, driving interest and developing the relationship between my organization and our Business to Business targets. My skills run the gambit from implementation and management of CRM systems and Strategic Planning and Budgeting to Tactical implementation of promotions, events, website authoring with search engine optimization and social media efforts as well as. The inside sales teams that I have led has discovered, nurtured and delivered future customers through active contact and passive marketing efforts. In tackling projects individually or by heading up a team, I have consistently proven the ability to understand the goals I am given and provided results to my managers.Specialties: Active experience managing & implementing CRM systems for sales opportunity management, including setting up and developing and/or enhancing Salesforce.com CRM and both Pardot and Marketing Cloud Marketing Automation systems. Certified MS Office User Specialist specializing in Word, Excel & Outlook. Experience in Adobe Creative Suite specializing in InDesign, Dreamweaver & Photoshop. Experience developing, authoring & promoting B-to-B websites; including SEO, Social Media & Advertising. Developing written content & visual layout of collateral marketing materials. Experience in successful event planning, promotion & management.

Mike Bailey's Current Company Details
Blue Cross of Idaho

Blue Cross Of Idaho

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CRM and Marketing Automation Admin
Saint Paul, MN, US
Mike Bailey Work Experience Details
  • Blue Cross Of Idaho
    Crm And Marketing Automation Admin
    Blue Cross Of Idaho
    Saint Paul, Mn, Us
  • Trustage Financial Via Teksystems
    Technical Analyst - Data Cloud And Omni-Channel Marketing
    Trustage Financial Via Teksystems Oct 2024 - Present
    · Salesforce Data Cloud connection, configuration and testing across multiple Sales Clouds, Marketing Cloud, Website SDK, and other database systems.· Campaign, Segmentation and Audience Activation projects with the Omni-Channel Marketing Teams.· Developing Flow automations to trigger data updates across systems and maintain audience integrity and compliance.
  • Investorflow
    Team Lead - Marketing Automation
    Investorflow Dec 2022 - Jul 2024
    Menlo Park, California, Us
    Led a team of 3 Salesforce Marketing Automation consultants in a Professional Services organization while maintaining 30+ hours/week of billable utilization.Architect, project manager and/or consultant for CRM and Marketing Automation implementations, enhancements, improvements and managed services, focused on Salesforce Sales Cloud, Marketing Cloud Account Engagement and Engage (fka Pardot and Marketing Cloud/ExactTarget), HubSpot, Marketo, MassMailer and Mail Chimp integrated marketing automation platforms.Advised best practice marketing consulting to my customers across awareness, lead acquisition, nurturing, qualification and conversion journey processes driving measurable ROI and other success reporting.Provided staff augmentation services from subscription center, target list development, content generation, campaign management, forms development, flow automation, alert communication and much more.Implementation Consultant for InvestorFlow “Pipe+” managed application enhancement for financial sector fundraising and investment solution.
  • Deluxe
    Senior Business Analyst
    Deluxe Jun 2021 - Dec 2022
    Minneapolis, Minnesota, Us
    Successfully onboarded new 4 teams into a global Salesforce org, leveraging both Marketing Cloud Engage and Account Engagement and integrating their business processes into the existing CRM system schema.Worked with key business stakeholders to develop automated data sync processes between Salesforce and other critical IT systems via MuleSoft (SAP S/4 Hanna, MS SharePoint, Workday, etc.).Managed continuous improvement projects and system troubleshooting leveraging JIRA in an agile process.Worked with on-shore and off-shore development teams to scope, develop, test and implement changes to Salesforce using Copado through multiple Salesforce sandboxes to ensure minimal user disruption.
  • Rackspace Technology
    Senior Salesforce Consultant
    Rackspace Technology Apr 2018 - May 2021
    San Antonio, Texas, Us
    Led in the implementation, enhancement, and maintenance of Salesforce CRM, Pardot, Marketing Cloud and related systems for my customers. Project management, iteration, solutions development, business process improvement for 50+ projects, often 6+ at a time.Consistently brought projects to successful completion on time and within budget with high CSAT scores.
  • Relationedge
    Senior Salesforce Engineer
    Relationedge Apr 2018 - Apr 2018
    San Diego, Ca, Us
    “Process first, technology second.”We are business process engineers with a passion for helping our clients market, sell, and deliver service to their customers. Business process is in our DNA and enables us to gain a unique perspective into a client’s business. We work with companies to implement, customize, and integrate the Salesforce.com platform and Marketing Automation systems, then continuously evolve it to support their organization’s changing business requirements.We value our relationships - with our clients, our community, and with each other. We focus on hiring intelligent, creative, and collaborative people who care about our clients’ success and operate with the utmost integrity.
  • Independent
    Certified Salesforce And Pardot Consultant
    Independent Feb 2018 - Mar 2018
    Architect and admin as Salesforce & Pardot implementation contract for a national Dermatology Practice.
  • Redpath Consulting Group
    Certified Salesforce And Pardot Consultant
    Redpath Consulting Group Oct 2015 - Feb 2018
    Minneapolis, Minnesota, Us
    BtoB Sales & Marketing professional with expertise delivering solutions and services in corporate and channel environments. My experience includes technology implementation, sales process development, marketing automation, application troubleshooting, and data integration with Salesforce.com and Pardot in both global and regional scaled implementations. Current specialties include: Business Process Re-engineering and Reporting, Lead and Sales Process Configuration, Marketing Automation Systems development and interaction with CRM, Reporting and Training, Data integration and Analysis, Training Materials Development and Implementation.
  • Arcserve
    Sales Operations Analyst
    Arcserve Dec 2014 - Aug 2015
    Eden Prairie, Minnesota, Us
    Primary Business Owner for Salesforce.com CRM setup and development. Developed 250 user global Salesforce CRM system and managed the data migration process for thousands of Account, Contact, Lead, Campaign and relationship records within 6 weeks. Managed the API integration of Salesforce with Marketo, NetSuite, Zendesk and Treehouse Partner Portal (now Impartner). Developed and Implemented Testing & Training materials for Regional Trainers. Designed Executive Level and User Level KPI Reports and Dashboards. Directly supported North American Sales Teams with Training and Support on Salesforce as well as Regional Sales Operations. Worked with Business Leaders and 3rd Party Developers to assess needs and deliver enhancements.
  • Quantum Retail Technology
    Marketing Specialist - Crm
    Quantum Retail Technology Feb 2014 - Dec 2014
    Minneapolis, Mn, Us
    Initial architect and system administrator of a Salesforce.com CRM system. Integrating inbound Lead Sources from LeadLander, HubSpot, Website Visits and Trade Shows. Inbound Lead Processing, Campaign, Reporting and Dashboard creation and ongoing support. Prospect Development Process & Outbound Communication. Graphic Design work for Web and Corporate Communication Documents, Website Analytics Reporting, Webinar Series Program Setup and Administration, Target Market and Competitive Analysis for Executive Team.
  • Stratasys
    Channel Marketing Specialist - U.S & Canada
    Stratasys Apr 2013 - Dec 2013
    Rehovot, Il
    I was part of a team of 3 responsible for rolling out Marketing Programs and providing support to our Reseller Channel in the U.S. and Canada. We also supported our resellers in their own marketing efforts, whether by consulting or assisting in any way we can. 3D Printing is a fast growing and ever changing industry. Stratasys is the leader in additive manufacturing and strives to provide our customers the best quality products and new ways to speed their own products to market.
  • Stratasys
    Marketing Specialist - Email And Database
    Stratasys Feb 2012 - Apr 2013
    Rehovot, Il
    I managed the Salesforce Database of Stratasys Customers and Prospects. Develop and nurtured new contacts to pass along to the Stratasys Reseller Network via Outbound Marketing. I was also responsible for routing inbound communication from email and the Stratasys website to responsible parties for reply. Lastly, I provided Graphic Design efforts for updating collateral material and creating new white papers and case studies.
  • Alignex, Inc
    Business Development Manager
    Alignex, Inc Aug 2007 - Feb 2012
    Edina, Mn, Us
    As Business Development Manager at Alignex, I oversee all methods of connecting to Prospects and Customers in an effort to bring understanding in all of the ways that Alignex can assist them in their manufacturing endeavors. Specifically, I manage our CRM system, develop and send outbound communications, manage and promote events and work alongside our Inside and Outside Sales teams to bring a cohesive message to the Upper Midwest Engineering Community.
  • Alignex, Inc
    Marketing Manager
    Alignex, Inc Aug 2007 - Apr 2011
    Edina, Mn, Us
    As Marketing Manager for Alignex, my focus is on developing and implementing the Sales and Marketing programs primarily for the Mechanical Engineering Division. From electronic and print messaging and website development, to our customer and prospect communications and event planning, I develop and carry out both the strategic plan and the tactical implementation of the Marketing Plan. In addition, I manage our Inside Sales & Marketing team tasked with improving and maintaining our Customer Relationship Database and generating qualified leads for our dynamic Outside Sales Representatives. This position represents the current culmination of my Marketing experience and I take great delight in the successes of my Sales Teams and Alignex as a whole.
  • The Citizen Community Newspaper
    Sales & Marketing Representative
    The Citizen Community Newspaper Sep 2006 - Aug 2007
    The Citizen publishes a 100% advertiser supported, bi-weekly community newspaper for Hugo, Centerville and Lino Lakes, Minnesota. I consulted local businesses in their marketing efforts, ad placements and helped develop layouts for them to market to the local community. I also helped expand the distribution reach of the paper and make inroads with additional businesses to enhance our revenues. While my work with The Citizen was short, I made some great friends and got to know important members of my community that I would not otherwise have been able to. I consider that experience invaluable to my growth as a Marketing Professional and as a neighbor in my community.
  • United Products Corporation
    Marketing Manager
    United Products Corporation May 2005 - May 2006
    Managed all Marketing actives including local advertising, in-store displays and events, as well as outbound marketing.
  • Toshiba Business Solutions - Minnesota
    Marketing Manager
    Toshiba Business Solutions - Minnesota Apr 2004 - Apr 2005
    I became the Marketing Manager for Toshiba Business Solutions, Minnesota which resulted from a merger of Wagers Business Systems and Stringer Business Systems. I was part of the executive team that managed the merger of the two sales organizations and developed the territories and customer management practices that were implemented. I also developed the new corporate website, developed marketing and promotional materials and was a technical sales resource for the sales department.
  • Wagers Business Systems
    Marketing Specialist & Sales Support
    Wagers Business Systems 1998 - 2004
    Wagers Business Systems is where I grew up in Marketing. Beginning as a Telemarketing Lead Generation team member to developing as a Sales Technical Support Representative and Web Author, I eventually took over the tactical Marketing reins for Wagers until it's sale to Toshiba Business Solutions in April of 2004. I then went on to be the Marketing Manager for TBS.
  • Leeann Chin
    Crew Member To Associate General Manager
    Leeann Chin 1990 - 1997
    Bloomington, Minnesota, Us

Mike Bailey Skills

Crm Salesforce.com Lead Generation Advertising Social Media Business Development Seo Email Marketing Market Planning Account Management Marketing Strategy Marketing Event Management Sales Management Microsoft Office Leadership B2b Sales Operations Strategy Inbound Marketing Adobe Creative Suite Dreamweaver Product Marketing Web Authoring Event Planning Photoshop Indesign Product Management Business To Business Search Engine Optimization Customer Relationship Management Crm Software Outbound Email Pardot

Mike Bailey Education Details

  • Century College
    Century College
    Marketing & Small Business Management

Frequently Asked Questions about Mike Bailey

What company does Mike Bailey work for?

Mike Bailey works for Blue Cross Of Idaho

What is Mike Bailey's role at the current company?

Mike Bailey's current role is CRM and Marketing Automation Admin.

What is Mike Bailey's email address?

Mike Bailey's email address is mi****@****uxe.com

What is Mike Bailey's direct phone number?

Mike Bailey's direct phone number is +161284*****

What schools did Mike Bailey attend?

Mike Bailey attended Century College.

What are some of Mike Bailey's interests?

Mike Bailey has interest in Family, Children, Technology, Marketing, Scouting, Education, Science And Technology, Sports, Neighborhood And Community Development, Movies.

What skills is Mike Bailey known for?

Mike Bailey has skills like Crm, Salesforce.com, Lead Generation, Advertising, Social Media, Business Development, Seo, Email Marketing, Market Planning, Account Management, Marketing Strategy, Marketing.

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