Mike Bako

Mike Bako Email and Phone Number

Vice President, Media & Content Strategy: Innovative content strategy executive with 15+years of progressive experience. @ D S Simon Media
Mike Bako's Location
New York, New York, United States, United States
Mike Bako's Contact Details
About Mike Bako

Innovative content strategy executive with 15+ years of progressive experience. Demonstrated record of strategizing, planning and deploying 400+ high-impact media tours and live productions. Expertise in client relations spanning multiple industries. Seamless execution for iconic clients across pharma, health, sports, entertainment, food and beverage, hospitality and financial services. Laser-focused on driving ROI and boosting brand awareness, affinity and engagement.✓ Key clients and projects: Netflix, PayPal, Spotify, W Hotels, Westin, Hearst, Bud Light, Duke University, Sundance Film Festival, Shriners Hospitals for Children, NFL, Nintendo, The National Park Service, Fidelity Investments, The National Medical Association, and Macy’s.✓ Accomplished communications strategist with expertise in articulating cohesive messaging, media training key stakeholders (including C-suite and celebrity talent) and guiding successful campaigns across traditional/broadcast, digital and social media channels.✓ Leverages creative mindset with technical production skills to bring creative vision to life and achieve results for clients in the US and globally.✓ Client relations expert with history of developing compelling pitches, cultivating new business, and consistently securing repeat business.✓ Unique combination of experience: polished on-air presence with success as a writer, editor, producer, and freelance sports and news commentator.

Mike Bako's Current Company Details
D S Simon Media

D S Simon Media

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Vice President, Media & Content Strategy: Innovative content strategy executive with 15+years of progressive experience.
Mike Bako Work Experience Details
  • D S Simon Media
    Vice President Of Media And Content Strategy
    D S Simon Media Jul 2014 - Present
    New York, New York, Us
    Lead ideation, development and deployment of media distribution strategies to ensure client content and messaging is optimally delivered to broadcasters, journalists and influencers across multiple media channels. Serve as lead producer, writer, and client relations manager for satellite media tours serving key clients including Fortune 500 clients and top PR firms representing major national and global brands. Partner effectively with sales team to develop new business opportunities and evolve product offerings to drive retention and revenue.• Guide and mobilize production / content teams of 6-15, including media pitchers, videographers, audio engineers, producers, and editors.• Conducted 800+ successful media tour and live production projects to date, managing annual budgets of $7.5M-$8.5M.• Oversee all production project management, including crewing, budgeting, and logistics.• Partner with audience monitoring and reporting teams to accurately assess and drive optimal ROI.• Secured high levels of client satisfaction, developing loyalty and consistently winning repeat business.Select projects:• Netflix: Developed communications and video production campaign for Netflix designed to raise awareness among baby boomers; created over 100 live TV interview segments featuring broadcast journalist, Joan Lunden. Audience reach: 65+ million.• Shriners Hospitals for Children: Developed and deployed three-pronged campaign for “Be Burn Aware” child safety awareness campaign, including ~30 spokesperson interviews, a nationwide PSA reaching ~100M, and a highly targeted Facebook Live production.• Rapidly developed and deployed an “of-the-moment” national campaign for Bud Light / Super Bowl within just 3 days.• Coordinated and managed live media events for LEGOLAND hotel openings, NBA2K video game launch featuring Kevin Durant and Steph Curry, and Six Flags Amusement Park Zumanjaro ride opening
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  • D S Simon Media
    Media Relations And Marketing Manager
    D S Simon Media May 2012 - Jun 2014
    New York, New York, Us
    Led media relations, production, and digital strategy for Fortune 500 companies and PR firm clients. Managed budgets and hired freelance crews for projects, consistently ensuring project completion on time and within budget.• Wrote media alerts, press materials, and scripting for produced video content for all client campaigns.• Worked with CEO to increase company brand awareness by securing speaking engagements for senior leadership.• Produced live industry webcasts from D S Simon studio featuring clients, CEO, and industry thought leaders.
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  • New York University
    Guest Lecturer - Marketing And Public Relations Department
    New York University 2018 - Present
    New York, Ny, Us
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  • Daily National
    Sports Editor
    Daily National May 2011 - Present
    • Curate, edit, research, coordinate, and write content for The Daily National site providing up to date news coverage of sports and entertainment stories. • Provide on-air analyst commenting on sports and sports business stories for such outlets as: WPIX New York , Fox News, Fox Business, NBC Sports Radio, CNN Headline News, CCTV, ESPN Radio, Wall Street Journal Radio, Al Jazeera, America’s Radio Network, Arise TV, and Forbes.com. Relationships have led to over 200 on-air and online appearances as the lead analyst for Daily National.
  • Davidson Institute For Talent Development
    Scholars Ambassador Program Instructor
    Davidson Institute For Talent Development Aug 2011 - Present
    Reno, Nevada, Us
    Instructor for Young Scholars Ambassador Program specializing in Public and Media Relations.
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  • Media Training Worldwide
    Public Relations Manager And Lead Corporate Communications Trainer
    Media Training Worldwide Jun 2008 - May 2012
    • Lead strategic communications training of C-level executives and corporate spokespeople on message point strategies and crisis communication techniques to prepare clients for various media interviews. • Served as senior liaison for client relations and internal public relations efforts. Responsibilities included; handling new business proposals, contract negotiations, continued client support and acquisition of new clients. • Developed broadcast and social media strategy for internal projects.o Directed radio campaign for USA Today and Business Week bestselling book written by CEO, Secrets to Foolproof Presentations, which resulted in author setting a Guinness World Record for most radio interviews in a 24-hour period.
  • Speaking Channel Tv
    Producer And Reporter
    Speaking Channel Tv Apr 2008 - May 2012
    Us
    Executive Producer and Host, Inside Communications • Created, produced, and hosted talk show, Inside Communications, which focused on interviewing senior level executives and account managers from leading public relations firms in New York. • Gained understanding of industry trends, campaigns, and crises C-level executives faced in New York. • Inside Communications was syndicated on Forbes.com and Bulldog Reporter.• Directed and produced the educational documentaries: Secret to Speaking Like Barack Obama, Speaking Secrets of Ronald Reagan, and The Epic Disasters of BP.
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  • Lockerblogger
    On-Camera Host
    Lockerblogger Feb 2010 - Apr 2010
    Us
    • Hosted 2010 Big East tournament coverage segments• Hosted 2010 NCAA tournament preview segments
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  • E.S Video/Work
    Associate Producer
    E.S Video/Work 2006 - 2008
    • Research and production on documentary films (Paradise Lost and Found, Children’s Words)• Coordinated shooting schedule and editing• Assisted with grant writing and fund raising (Paradise Deranged)• Arranged and scheduled all interviews

Mike Bako Skills

Media Relations Broadcast Public Relations Television Social Media Marketing Corporate Communications Editing Press Releases Video Strategic Communications Crisis Communications Producing Radio Publicity Storytelling

Frequently Asked Questions about Mike Bako

What company does Mike Bako work for?

Mike Bako works for D S Simon Media

What is Mike Bako's role at the current company?

Mike Bako's current role is Vice President, Media & Content Strategy: Innovative content strategy executive with 15+years of progressive experience..

What is Mike Bako's email address?

Mike Bako's email address is mi****@****nnel.tv

What is Mike Bako's direct phone number?

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What skills is Mike Bako known for?

Mike Bako has skills like Media Relations, Broadcast, Public Relations, Television, Social Media Marketing, Corporate Communications, Editing, Press Releases, Video, Strategic Communications, Crisis Communications, Producing.

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