As the Head of Strategy and GTM at Nova Registry, I lead our efforts to integrate custom domains into SaaS products, focusing on activation and go-to-market (GTM) strategies with our partners. By embedding .link domains seamlessly into their platforms, I help our partners unlock new possibilities for their users, enhancing both brand identity and digital presence.Our partnerships with leading platforms such as Gravatar, Dub, WordPress.com, Bit.ly, Wix, and Heylink.me demonstrate our commitment to collaboration and innovation. I work closely with these partners to refine messaging, positioning, and pricing strategies that optimize acquisition and lifecycle marketing, ensuring a superior product experience that drives user activation.At Nova Registry, we are dedicated to helping our partners succeed by providing the tools and insights necessary to leverage the .link TLD to its fullest potential. Our partner program is designed to offer comprehensive support, from strategic planning to execution, as we strive to create meaningful and lasting partnerships.

I work with companies of all sizes to help young and growing products find product market fit, nail their go-to-market strategy, and accelerate growth. I love solving problems so my consulting work pulls from the entirety of my experiences and skills, including marketing, content, strategic partnerships and anything tied to growth.

Description: enrich is a private network for CxOs, VPs and Directors that facilitates structuredconversations with people doing your job at similar companies.

* Working to establish and grow the product management discipline, ensuring that every engagement is powered by the strategic focus and clarity that product management should bring to product development.* Growing the Engineered Innovation practice, helping aspiring and established companies validate their ideas, shape their product strategies, and set the foundation for their go-to-market. * Leading product development in emerging technologies while also building multiple patentable technologies and configurations that leverage AI/ML systems and models.* Leading multiple 0 to 1 AI powered product builds, including the first platform to provide horizontal integration of multiple AI models.* Hands on prompt engineering for system-level and task-focused prompts as part of implementing public and custom models into products and key experiences.

Integrated product strategy into major initiatives across WordPress.com by developing competitive analysis, GTM strategies, and leading integration of new features and 0 to 1 product builds. Led initiatives to build and launch new products, bring major features to market, and craft empathetic experiences for users — including a self-serve ads platform and consumer-facing e-commerce platform built on open-source software. Aside from the product management work involved, I was hands-on in supporting product marketing efforts, providing copy, creative direction, positioning, and educational content. Created product-focused video content that helped thousands of customers leverage the product to achieve their goals every day. Drove optimal impact through product-led growth. My projects directly impacted growth in new markets, customer value, and new customer activation.

As the Director of Audience and Revenue, I established a new discipline within the organization, working closely with internal stakeholders and key clients to seamlessly integrate this area into our core services. I spearheaded a team that was dedicated to ensuring our clients could collect the most important data from across their digital products and platforms. Our work involved not only data collection but also ensuring clients had the infrastructure and reporting abilities to leverage this data effectively. This, in turn, empowered our clients to make more informed and strategic decisions about their products.In parallel, another significant portion of my role involved a razor-sharp focus on growth optimization. We concentrated on enhancing revenue, user acquisition, and conversion for our enterprise clients. This dual-focus approach to audience understanding and revenue enhancement helped us deliver comprehensive solutions that drove both user engagement and bottom-line results.My tenure in this role solidified my belief in the power of data and the importance of customer-centric strategies. I'm proud of the work we did, the growth we achieved, and the value we delivered to our clients. I look forward to bringing these insights and experiences to my future endeavors.

In my role as Director of Client Delivery at 10up, I was privileged to lead an exceptional group of managers who were responsible for product, project, and program management for our enterprise clients. I was at the helm of four cross-functional teams, collectively comprising over 40 dedicated professionals. Together, we delivered successful outcomes and ensured satisfaction in all our engagements.Our work spanned a diverse array of projects. While a significant portion of our efforts was centered around platform migrations and 0 to 1 builds, the heart of our work was rooted in the ongoing, iterative improvement of digital products for enterprise businesses. We were not just building and launching products; we were continuously refining them, learning from user behavior and market trends, and making strategic adjustments to drive engagement and business value.My leadership philosophy is deeply rooted in empowerment. I believe in setting clear expectations, providing the necessary resources, and then stepping back to allow my team to do what they do best. I am immensely proud of the work we accomplished at 10up, and the growth we fostered, both in terms of our clients' success and our team's professional development. Please review this summary and let me know if any changes are needed to ensure it accurately reflects your experience and achievements.

In my capacity as Team Lead and Project Manager, I was entrusted with dual responsibilities that were both challenging and rewarding. Not only did I act as the project or program manager for multiple large and complex projects, but I also served as the direct manager for a large cross-functional team, with several project managers reporting directly to me.This role offered me the invaluable opportunity to learn and practice multiple agile methodologies for product management. It was an intense, hands-on experience that allowed me to refine my ability to prioritize impactful work and construct thoughtful product experiences efficiently and effectively. My day-to-day responsibilities ranged from managing project timelines and coordinating teams to strategizing product roadmaps and communicating with stakeholders.Serving in a player/coach role, I took extreme ownership over the product's success, cultivating a habit that has since defined my approach to product leadership. This role solidified my belief in the power of leading by example and instilled in me a deep understanding of the nuances of project and team management.I am deeply grateful for this experience. The challenges I faced, the skills I honed, and the lessons I learned have made me the resilient, adaptable, and results-driven leader I am today. Please review this summary and let me know if there are any changes or additions you would like to make to ensure it accurately reflects your experience and accomplishments.

Creatures of Content is a side project I started as a way to push my own creative skills to the next level while helping great businesses pick up some momentum. We seek out really impressive products and services and then create content about those things based on our experience with it and the ideas it inspires. We don't charge our partners anything apart from the cost of the product and shipping because we want our audience and personal connections to be able to trust that we'll be 100% honest. So far we've had the pleasure of working with great companies like Loot Crate, Fifty Three, Kidrobot, Whiskey Barrel Coffee, Sock Fancy and more.

I have done work in training, consulting and execution on a variety of subjects. Most of my experience is weighted in social media but I'm also fairly well versed in elements of web design and my favorite platform to work on is WordPress. What really gets me excited is brand architecture. I love building it from the ground up and I think a lot of people and businesses don't understand how intricate an irreplaceable brand should be.The most valuable thing I have to offer any business or brand is my brain. I try not to limit my services because I know that every brand is different and every brand is in a completely unique situation. This means that I will take the time to identify and develop the opportunities that make the most sense in context and I won't try to sell you something you don't need.

As the Director of Client Success I'm responsible for making sure that our efforts align with the client's needs and that we're producing nothing less than impressive work. This requires me to manage internal and external processes, client expectations, project strategy, and all communications. This new role also requires me to leverage my comprehensive knowledge of digital marketing to solve problems and present opportunities related to paid acquisition, search engine optimization, social media marketing, content marketing, and conversion rate optimization. While managing my responsibilities as the Director of Client Success I'll also be acting as the lead strategist for all social media and content marketing efforts. This requires me to own or be involved with:Content IdeationContent StrategyCreative DirectionContent PlanningContent PromotionsSocial Media StrategySocial Media ManagementSocial Media CampaignsSocial Media Content Planning and DevelopmentData AnalysisPerformance Analysis

I started with Single Grain as the Director of Social Media and Content where I helped develop an offering of quality, and results-driven, social media and community management services for our clients. From there, it was my job to ensure that our work helps to fortify and grow our client's presence across the social media space earning increased traffic, raised brand awareness, and unbreakable loyalty for all of the brands we work with. I was also responsible for ensuring that Single Grain was always up to date on the newest technologies and opportunities in the industry and that we're effectively using all of the tools that were at our disposal to consistently create and share engaging and innovative content.I quickly took over additional responsibility as the lead of our content marketing services where I lead everything from strategy to ideation and creative direction for all client deliverables. (infographics, blog posts, ebooks, microsites, etc.)Half way through 2014 I was promoted to 'Director of Client Success' where my responsibilities shifted from production to the daily management of our teams and all client projects. Acting as the main point of contact for all projects I was able to drastically reduce client churn and increase avg. client value by reevaluating progress and strategy for all accounts.

I'm currently an active contributor to SteamFeed. I tend to write about social media and content marketing but I have the tendency to crossover into copywriting, design and branding as well.

I'm currently an active contributor to Social Media Examiner, one of the most visited (and respected) authorities on all things social media. I use my years on hands on experience to craft articles that provide direction and value to the readers of the community. Topics range from measuring the success of social media to specific tactics and best practices for successful social media management.

I'll be contributing articles on modern marketing methods, ideas and innovations to help small business owners and entrepreneurs around the world thrive in the modern landscape. Topics will range from: Content MarketingDigital BrandingPersonal BrandingSalesNetworkingBrand IdentitySocial Media MarketingPositioning StrategyProduct MarketingService MarketingModern Marketing Community ManagementCommunity Development etc.

The Brand’s Survival Guide To The Marketing ApocalypseIs a collaborative book project meant to serve as a guide for brands who are trying to make sense of the modern marketing landscape. This isn’t a book you read once, it’s a guide to keep with you at ALL times. Our hope is that this book will help to expand your creative vocabulary as well as how you approach any goal or problem.The book is still being written but you can start to get information via the blog and the website below.

For a short time I had the pleasure of working with InsideHook on a freelance basis as their Social Media Editor. During that time I helped develop a master strategy to help leverage social media to amplify the reach of their editorial content and to increase the number of targeted subscribers. I worked from both an editorial and marketing perspective to help curate and optimize the content that was shared on behalf of the InsideHook brand.I left InsideHook after accepting a full-time offer as Director of Social Media and Content with Single Grain.

Responsibilities:I was responsible for the creative output of Baseline21, with guidance of the creative team andcreative processes; the ideation, presentation and execution of client branding and marketing strategies and campaigns; the profitability and creative quality of client projects, and the operational readiness of the team, all in fulfillment of our brand promise to our clients, including:Managing the creative function so that the environment, culture, team, capabilities, tools,processes, expectations, work style and other elements support the needs of the client and thegoals of Baseline21Ensuring that the creative function operates in an efficient, profitable mannerEnsuring that a high quality of creativity and production are upheld, maintaining consistently highstandards for him/herself and others on the teamDelivering strategic communication solutions that help our clients attain their marketing andcommunications objectivesListening, asking, hearing, prioritizing and translating client situation, marketing goals andinformation into strategic concepts, brand, voice, messages and rationalesCollaborating and contributing to the creative process as the functional leader of the teamWriting and presenting cohesive and persuasive rationales for campaign approachesLeading the unified process of marketing/concept/design and post-production executionManaging the evolution of the agency’s technology needs and digital marketing capabilities.Primary Duties:Work collaboratively with partners and team members, participate in company strategizing, and make recommendations for changes to the creative function to meet market changes, competitive threats or to support strategic plansUnderstand Baseline21’s strategic goals and brand; analyze the creative team, environment, processes, technologies, etc., to recommend areas needing improvement; and build and direct a creative function aligned with and supportive of those goals.

At One Social Media I was responsible for managing multiple client accounts. We focused on developing not just a social, but a digital platform to help bring all of our clients up-to-date with the expectations of the modern customer. I also worked on several client branding and development pieces including product launches, book launches, social media coupons, contests and awareness campaigns. Through my experience with One Social Media I learned invaluable information on not just how to be successful in social media but also what it takes to be creative and efficient while managing a heavy load of fulfillment work. social media marketing company, social media for all businesses, social media services, social media philadelphia, social media branding, social media strategy, social media campaigns, branding, advertising, marketing, photography, graphic design, social media development, social media building, social media content

• Compiled press kits for national reporters and broadcasters in order for them to give a more thorough coverage of the 2010 Laureate Announcement at the State Department in Washington D.C..• Responsible for web content management and the quarterly newsletter for purposes of keeping the researchers, investors, scientists, and others interested in helping to improve the world’s food supply.• Designed the 25th anniversary logo for the foundation along with displays for the national symposium in Washington D. C.• Photo documented the construction renovations for the Norman E. Borlaug Hall of Laureates.

• Gathered and analyzed market research data on image recollection in advertisements, consumer purchasing behavior, and developing brand loyalty using consumer control groups.