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I'm an award-winning marketing creative specializing in customer testimonials.My passion is telling your real customers' most compelling stories. I plan, develop and execute the sourcing, and production of real customer testimonials, and case studies for the brands that I work with. I then create engaging content that highlights the benefit and value of your brand using real people. No Actors. No Scripts. Just honest word-of-mouth from your biggest fans. To do this, I work with brands step-by-step and create an outreach and incentive plan. I develop a messaging hierarchy that leverages your marketing goals. I plan and conduct customer interviews and produce effective testimonial content that can be used across all platforms. Whether it's TV commercials, digital ads, podcast segments, print, or direct marketing, I have a proven track record of finding and telling customer stories that produce results for the companies that I work with. During my career, I've created marketing assets and campaigns for companies like ZipRecruiter, GroupM, ESPN, Snapchat, DC Comics, Mattel, Disney, Pixar, Igloo, American Greetings, Dun & Bradstreet, Fisher-Price, Spin Master, MGA, Kin White Whiskey and many more.I love what I do and I want to learn about what value YOU bring to YOUR customers.Let's discuss how we find and feature the people who love what YOU do. Send me an email at testifymarketing@gmail.com or visit my website at TestifyMarketing.com
Ziprecruiter
View- Website:
- ziprecruiter.com
- Employees:
- 1512
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Senior Creative DirectorZiprecruiterLos Angeles, Ca, Us -
Creative DirectorZiprecruiter Jul 2021 - PresentSanta Monica, California, United StatesStrategic Leadership: Steer internal and external creative teams to success, with a strategic approach that underpins the development and execution of campaigns directed at job seekers and employers.Brand Collaboration: Leveraging partnerships with industry giants such as Disney, Universal Studios, Paramount, Viacom, and NBC, we significantly elevated job seeker brand recognition and engagement, resulting in substantial growth.IP Integration: Developed co-branded campaigns with iconic IPs like Star Wars, Marvel, Despicable Me, and the Daily Show, we've magnified brand resonance and presence, fostering audience connections.Sports Content Innovation: Developed and produced sports content, tailored to audiences spanning UFC, PBR, Golf, NFL, NBA, Tennis, and beyond, consistently capturing fan interest.Real People Storytelling: Pioneered a comprehensive casting procedure for real employer and job seeker stories, ensuring authentic narratives. As the lead creative for testimonial assets used across various channels, they have maintained consistent, impactful messaging. -
President & Lead CreativeTestify Marketing May 2018 - PresentLake Balboa, CaA marketing company specializing in the sourcing, curation and production of customer stories. We leverage the power of customer testimonials to tell compelling and effective brand stories. We believe that your customer's voice defines your brand and offers valuable insight into how to take your business to the next level. -
Senior Director Of Creative MarketingBullpen Integrated Marketing Mar 2009 - Aug 2017Encino, CaliforniaAs the lead creative for a full-service marketing agency, I lead the day-to-day planning, development, and execution of fully-integrated 360° marketing campaigns. While leading the cross-functional teams, I also executed or oversaw the writing and producing of hundreds of pieces of content for some of the world’s biggest brands like; Snapchat, Igloo, Mattel, Fisher Price, American Greetings, DC Comics, Disney, Pixar, Universal, Warner Bros., Sharky’s, Dun & Bradstreet, American Heart Association, Sphero, Wonder Workshop, ThinkThin, Ooma, VCA, Spin Master, Hot Wheels, Barbie and many more.My responsibilities included: Content Creation, Ideation, 60° Campaign Development, Copywriting, Video Production, Art Direction, Print Campaigns, POS, Social Media, Digital Marketing, Naming, Experiential Campaigns, Campaign Management, Pitch Development, Project Management, Client Acquisition, Department Management, Employee Supervision and Development -
Writer-Producer / Senior Media Account ExecutiveBullpen Integrated Marketing Nov 2009 - Aug 2010Played a dual role as both a Writer/Producer and Senior Account Executive in a full-service advertising agency. Involved in every aspect of production from creative proposal to script writing to budgeting to shooting. While at the same time managing accounts, media buys, and day-to-day interaction with clients in the role of account executive.Responsibilities Included: Copywriting, Video Production, Concept Development, Casting, Location Scouting, Ideation, Media Planning, Media Analysis, Account Management, -
ProducerStargreetz Aug 2010 - Mar 2011Created the production department and production strategy for the digital startup agency specializing in personalized marketing campaigns. Developed the video process within the personalization model and delivered hundreds of video clips per project.Responsibilities included; Department Managing, Asset Management, Video Production, Casting, Line-Producing, Copywriting, Talent Management, Locations, Editorial Supervising, Cross-Department Coordination, Payroll, Talent AcquisitionMarketing Campaign Highlights included:The Middle ABC TelevisionThe Vampire Diaries 90210 CW TelevisionAmerican Idol -
Senior Account ExecutiveMercury Media Jun 2006 - Nov 2009Santa Monica, CaManaged long form and short form direct response campaigns. Involved in all aspects of account planning including media analysis, acquistion and management.Long Form, Short Form, Spanish, Radio and Print Media. Managed media buying , set budgets and created new avenues of revenue for company. Responsibilities Included: Media Planning, Media Analysis, Account Management, Client Liaison, Pitch Development, Client Acquisition, Internal Staff Communication -
Film Festival ManagerHollywood Film Festival Aug 1998 - Mar 2008Involved in the planning, marketing and operation of international film festival. Manage and is present atall screenings through out the festival. Coordinate with festival organizers, film makers and movie studioson planning and execution of all film events. Handled the delivery and return of all films from countries allover the world.
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Sales Rep And Billing Manager, Premium ServicesLevy Restaurants At Dodger Stadium 2002 - 2006Played dual role as both Sales Representative and Accountant for Premium Food Service Company atboth Dodger Stadium and Staples Center. Worked extensivelyin operations and oversaw employees in all aspects- training, execution and trouble shooting. Handledall billing and account management..
Mike Barber Skills
Mike Barber Education Details
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Playhouse WestActing/Writing -
Bachelor Of Arts (Ba)
Frequently Asked Questions about Mike Barber
What company does Mike Barber work for?
Mike Barber works for Ziprecruiter
What is Mike Barber's role at the current company?
Mike Barber's current role is Senior Creative Director.
What is Mike Barber's email address?
Mike Barber's email address is te****@****ail.com
What is Mike Barber's direct phone number?
Mike Barber's direct phone number is +181876*****
What schools did Mike Barber attend?
Mike Barber attended Playhouse West, Stonehill College.
What skills is Mike Barber known for?
Mike Barber has skills like Copywriting, Television, Radio, Video, Film, Broadcast, Digital Media, Post Production, Marketing, Public Relations, Creative Direction, Video Production.
Who are Mike Barber's colleagues?
Mike Barber's colleagues are Kelsey Lawson, Leah Rutledge, Steve Weiss, Steve Scally, Job Tester, David Thompson, Mba, Iyanuoluwa Balogun.
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Mike Barber
Nfl - Former Seattle Seahawks & Indianapolis Colts | Clemson Tigers | Content Creator |The Superpowers Of Professional Athletes |Pro Athletes-Centric Content/Storytelling | Deeper Connections With Fans|Charlotte, Nc3gmail.com, hotmail.com, qbena.com -
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Mike Barber
Fort Lauderdale, Fl -
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