Mike Barber Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, United States

Strategic Leadership: Steer internal and external creative teams to success, with a strategic approach that underpins the development and execution of campaigns directed at job seekers and employers.Brand Collaboration: Leveraging partnerships with industry giants such as Disney, Universal Studios, Paramount, Viacom, and NBC, we significantly elevated job seeker brand recognition and engagement, resulting in substantial growth.IP Integration: Developed co-branded campaigns with iconic IPs like Star Wars, Marvel, Despicable Me, and the Daily Show, we've magnified brand resonance and presence, fostering audience connections.Sports Content Innovation: Developed and produced sports content, tailored to audiences spanning UFC, PBR, Golf, NFL, NBA, Tennis, and beyond, consistently capturing fan interest.Real People Storytelling: Pioneered a comprehensive casting procedure for real employer and job seeker stories, ensuring authentic narratives. As the lead creative for testimonial assets used across various channels, they have maintained consistent, impactful messaging.

Lake Balboa, Ca

A marketing company specializing in the sourcing, curation and production of customer stories. We leverage the power of customer testimonials to tell compelling and effective brand stories. We believe that your customer's voice defines your brand and offers valuable insight into how to take your business to the next level.

Encino, California

As the lead creative for a full-service marketing agency, I lead the day-to-day planning, development, and execution of fully-integrated 360° marketing campaigns. While leading the cross-functional teams, I also executed or oversaw the writing and producing of hundreds of pieces of content for some of the world’s biggest brands like; Snapchat, Igloo, Mattel, Fisher Price, American Greetings, DC Comics, Disney, Pixar, Universal, Warner Bros., Sharky’s, Dun & Bradstreet, American Heart Association, Sphero, Wonder Workshop, ThinkThin, Ooma, VCA, Spin Master, Hot Wheels, Barbie and many more.My responsibilities included: Content Creation, Ideation, 60° Campaign Development, Copywriting, Video Production, Art Direction, Print Campaigns, POS, Social Media, Digital Marketing, Naming, Experiential Campaigns, Campaign Management, Pitch Development, Project Management, Client Acquisition, Department Management, Employee Supervision and Development

Played a dual role as both a Writer/Producer and Senior Account Executive in a full-service advertising agency. Involved in every aspect of production from creative proposal to script writing to budgeting to shooting. While at the same time managing accounts, media buys, and day-to-day interaction with clients in the role of account executive.Responsibilities Included: Copywriting, Video Production, Concept Development, Casting, Location Scouting, Ideation, Media Planning, Media Analysis, Account Management,

Created the production department and production strategy for the digital startup agency specializing in personalized marketing campaigns. Developed the video process within the personalization model and delivered hundreds of video clips per project.Responsibilities included; Department Managing, Asset Management, Video Production, Casting, Line-Producing, Copywriting, Talent Management, Locations, Editorial Supervising, Cross-Department Coordination, Payroll, Talent AcquisitionMarketing Campaign Highlights included:The Middle ABC TelevisionThe Vampire Diaries 90210 CW TelevisionAmerican Idol

Santa Monica, Ca

Managed long form and short form direct response campaigns. Involved in all aspects of account planning including media analysis, acquistion and management.Long Form, Short Form, Spanish, Radio and Print Media. Managed media buying , set budgets and created new avenues of revenue for company. Responsibilities Included: Media Planning, Media Analysis, Account Management, Client Liaison, Pitch Development, Client Acquisition, Internal Staff Communication

Involved in the planning, marketing and operation of international film festival. Manage and is present atall screenings through out the festival. Coordinate with festival organizers, film makers and movie studioson planning and execution of all film events. Handled the delivery and return of all films from countries allover the world.

Played dual role as both Sales Representative and Accountant for Premium Food Service Company atboth Dodger Stadium and Staples Center. Worked extensivelyin operations and oversaw employees in all aspects- training, execution and trouble shooting. Handledall billing and account management..

Acting/Writing

Bachelor Of Arts (Ba)