International digital marketing & creative collective creating & managing content across copy, social media, advertising, 2D/3D flyers, video shorts, music video, web-design, SEO, generative AI, visual arts and NFT’s. Generative AI image design & video with KREA, Kling, Flux Pro, Luma, Stable Diffusion SDXL & SD3, DALL-E & Adobe Firefly.Content Creation Clients include Tech Startups, Artists & Hospitality: Mundo Maya Brewing Co., Leemba Beach Club, BeatZ Bunnie (artist), Sylo Studios, Euphoria Properties.Tech Tools: Logic Pro X, Mainstage, Rekordbox, Loopcloud, Native Instruments, Heavyocity, SoundIron, Spitfire, Arturia, Waves, Izotope, Output, Slate Digital, SoundToys, Polyverse, NoiseAsh, Lennar Digital, Xfer Records Compose, PowerDirector 365, DaVinci Resolve, OBS Studio (Open Broadcaster Software), BlackMagicDesign ATEM Mini Pro, Elgato StreamDeck, Restream.io, Existential Audio Blackhole, Leonardo.ai, DALLE3, Kaiber.ai, KREA.AI, Kling, BlackForest Labs FLUX, Stable Diffusion SDXL, Asana, Squarespace, CSS, JavaScript, SEMRush, Google Analytics, Amplitude, VSCode, Node.JS, RUST, Atom, iTerm2, DistroKid, ASCAP, YouTube, Vimeo, Eventbrite, Asana, WhatsApp, Discord, Telegram, Coinbase, Venmo, Remitly, CashApp, PayPal, Xoom, Zelle, MetaMask, OpenSea.

WEB3/NFT Creative Studio/API Startup Palm NFT Studio acquired by Candy Digital. Clients include Marvel Comics, Universal Music Group. Developed & managed 12 month digital content editorial plan, product roadmap, GTM, MVP, product messaging, positioning & pricing for SaaS API. Scalable NFT minting & consumer marketplaces.• IP Client Digital Marketing Projects (DC Comics, Universal Music Group)• NFT Drops: Bat Cowls, Sex Pistols• Managed Services & Platform API Productisation Strategy/GTM• Unreal Engine Generative Art Maker(UE 5.1 Plug-In) -Tech Tools/Startup Stack - ConsenSys, Truffle, EVM, Solidity, Metamask, Infura, Ethereum, IPFS. Circle, Unreal Engine, Unity Engine, Slack, JIRA, Confluence, Discord, Aha!, Miro, Figma, Google Sldes, Google Drive, Tableau, Hotjar, Google Optimize, Zoom, Carta, Okta, Justworks, Travelperk.

Consumer Generative AI & Natural Language Processing (NLP) Mobile & Web Software. Led development from prototype, thru user research to US market launch. Integrated multiple AI-algorithms across retail verticals in the product including Fashion, Shopping, Food Delivery, Groceries, Flights. Managed implementation of T3 (Touch, Talk, Type) UX & critical APIs for analytics, financial & customer service infrastructures collaborating with cross-functional teams in Moscow & Chengdu. Led app store GTM & launch PR. Natural.ai App WINNER of prestigious RedDot Design Award and nominated for a Webby Award for best Mobile UX design.• Managed Mobile Prototype to US v1.0 launch, OKR´s & product revisions in the Apple iOS store.• Content Marketing, Digital Marketing, Customer Growth & Retention (Twilio SMS, FB, Instagram & Braze)• GTM & PR Company Engagement (UpRaise PR, Meltwater, Editorial Calendar, Influencers)• Mobile & Web Product Sprint, QA & Lifecycle Management (JIRA,Applause & TestFlight)• Natural Language Processing, Conversational AI & UX Requirements• UX, CX, QA, Analytics Platform & X-Team Management (Respondent, Amplitude, Applause, Helpware)• Financial & Service API Support/MCC Management (Marqeta, Brex, PayPal, Stripe, Zinc)Tools & Tech Stack: Slack, Zoom, Telegram, WeChat, JIRA, Confluence, Quip, Airbase, Reflector, Notion, Figma, Sketch, TestFlight, Xcode, Swift, GitHub, Google G-Suite, Helpware, Marqeta, Brex, Stripe, Paypal, Zinc, Amazon AWS, MongoDB, Twilio, Plivo, Firebase, Appen, OpenAI GPT-3, BorderXLab, Respondent.io, SurveyMonkey, Applause, Amplitude, UXCam, Braze, Meltwater, TriNet, Greenhouse.

D2AS ( Digital Device & Alexa Services) - AHD (Alexa Help Domain) - Led & defined product features, sprints & roadmap for AHD Amazon Music Group & AHD Mayday Video Comms with cross-functional teams in Cupertino, San Francisco, Seattle & Austin.• Alexa Music Business/Music Multi-Turn (Subscriptions & Troubleshooting)• Alexa Help Domain (AHD) - NLP/Single, Multi-Turn Conversational Voice Assistant• D2AS Communication Integration/AHD Comms (Alexa Comms - Gateway Service)• Mayday / MSS (Tablet customer communications & interactive messaging)• Analytics - AHD Utterance Traffic, Tableau Instrumentation & BI Dev/ReportingTools & Tech Stack: Microsoft Office 365, Quip, Tableau BI/Analytics, proprietary NLP & comms dev tools.Amazon Leadership Principles: Customer Obsession, Ownership, Invent and Simplify, Are Right, a Lot, Learn and Be Curious, Hire and Develop the Best, Insist on the Highest Standards, Think Big, Bias for Action, Frugality, Earn Trust, Dive Deep, Have Backbone; Disagree and Commit, Deliver Results

Managed product feature innovation for SaaS Communication product portfolio (HW/ SW/web/mobile) leveraging Audio Technology Research from Dolby Australia. Aligned emerging audio research, proprietary codec IP & US market/competitive research into Dolby Voice platform feature rollout with 3rd party partners including British Telecom.• Platform Requirements for Rich Media Comms Product Portfolio (HW/SW-web/mobile)• Dolby Voice/Rich Media Communications Product Evaluation & Competitor Market Research• Dolby Voice/BT MeetMe Enterprise Communications Product IP Portfolio• PRD Product Consulting (Gravity Tank) / Service/BI dashboard with CDR/data Research.• Bluetooth/IoT Sig Member - Conference Speaker/RepresentativeTech Stack: Proprietary HW design & Dolby Audio, Spatial, Bluetooth, DSP & Video Codecs optimized for communications clarity, speaker isolation & in-room noise reduction & acoustic artefact reduction.

Augmented Reality-AR, Geo-Social Mobile Startup• Product Management/QA - iOS UX/Requirements/Balsamiq Mocks/MVP/Focus Group Testing• Product Marketing - Customer Surveys/GTM/Marcom Strategy/Collateral/Messaging/Press• Marketing Communications - DEMO Conference 2012 Launch, PR, Launch Event

Strategy, Inbound/Outbound Campaigns & Vitrue Platform Social Media Marketing for Facebook Video Calling (facebook.com/videocalling) & Skype WiFi Products & Services. Microsoft acquired Skype and the innovation group that developed Skype/Facebook Video Calling was dissolved post acquisition.• GTM Plan, Rollout Plan, Social Campaign, PR Launch, KPI/Analytics Reporting.• Campaigns: Positioning/Messaging - Vitrue SRM, Social, Digital, Broadcast, PR.• Product & Press Launch: 60M+ users in 90-days of phased rollout, 1B minutes + p/m usage, Top 100 FB Brands.Tools & Tech Stack: JIRA, Confluence, SkypeKit, JUCE, NPAPI, Webkit, Facebook Public & Private API´s (Headless X-platform C++ App & X-Browser plug-ins), Amazon AWS/EC2, Akamai GTM, DSN (Dedicated SuperNodes).

X-Platform, X-Browser Web-Based Audio-Visual Streaming & Social Network Comms InnovationFounding member of SkypeWorks Innovation Lab. Individually led Facebook Video Calling SaaS/browser plug-in, from ideation/concept to global launch in partnership with Facebook. Led cross-functional teams from US, Estonia, Romania & Ukraine. Intrapreneurial disruptive product innovation group reporting to Chief Strategy Officer (CSO) & CEO. This project won a 5-year lock-in relationship on communications & video with Facebook.https://www.facebook.com/videocalling• Product Ideation - prototype development & productization of Skype x-platform/x-browser plug-in & technology partnership/integration with Facebook platform.• Product Management - Agile/SCRUM UX Mocks, Wireframing, Sequence Diags, Specifications, Metrics/KPI's.• Program Management - x-functional management of outsourced engineering, design & internal engineering/ops teams (BI, Site Ops, Fraud, Security, Core Technology). • BI/Analytics - work with BI & Ops teams to create real-time CDR, Quality, Service performance dashboards.Tools & Tech Stack: SkypeKit, JUCE, NPAPI, Webkit, Node.JS, REST, Facebook Public & Private API´s (Headless X-platform C++ App & X-Browser plug-ins), Splunk, Amazon AWS/EC2, Akamai GTM, DSN (Dedicated SuperNodes).

VP Product & Marketing (Brand, Marcom, Advertising, PR, Artist Relations, Webzine Editorial, Content Marketing, Event Marketing, Web & e-commerce for UAD & Plug-In Portfolio) - Built Product Roadmap, Model, Marketing team & deliverables for pro audio/production portfolio. 30% + annual growth. Established global brand dominance for UA in Music Production HW/SW, DSP Plug-In Portfolio & UAD 2 HW Platform. Professional Audio Recording/Music Production Products: HW/DSP, SW/Plug-In Manufacturer/E-Commerce Store. Interface with Key Artists/Music Producers/Recording Engineers in SF/LA/London/New York. Winner of multiple audio industry product awards in US & Europe: TEC Awards, MIPA Awards• Executive Staff - Plan, budget, hire all marketing/creative/product/customer service staff, develop, schedule & execute UA product roadmap & global marketing vision, strategy & GTM/revenue plan.• 360º Marketing Management - Product Marketing, Content Marketing, Channel Marketing, Marcom, Web, Ecommerce & SEO, Webzine Editorial Calendar, Trade/Events, Press/Artist Relations, Customer Surveys, CS, Campaigns, Copy, Creative & Agencies.• Increased revenue 15x, transitioning "boutique" startup to $MM: 30%+ growth rates per annum, 13 profitable quarters+exponential direct web growth. Online/Plug-in SW UAD business built from ground up. Grew UA monthly Webzine from zero to content marketing vehicle with 100k+ subscribers.• Product portfolio - ROI/P&L for HW & SW product lines. Full product life-cycle management from concept->PD/MRD->EOL. Conceived paid plug-in model/roadmap from first retail plug-in onwards. Managed product transition from UAD-1 to launch of UAD-2 platform.Tech Stack & Tools: Chromatic Research Mpact-2 Vector Processor (UAD1), Analog Devices SHARC ADSP-21469 (UAD2). JUCE AU/VST/RTAS Wrapper. PCI/PCIE/Expresscard/USB/ Thunderbolt . Apple Logic, Steinberg Cubase, Ableton Live, Image-Line FL Studio, Cockos REAPER, Avid Pro Tools.

Software Audio & Music Products: Mediasource, MP3J

Consumer MP3 Music & 3D Visual Windows Application SW Platform incubated of Creative Labs Advanced Audio Technology Center. Pioneered MV3 /Music Video 3D) format to compliment MP3.Led product management from R&D concept to finished consumer product launch in 3D/video/music/media segments at Creative Labs audio R&D/Innovation center.• Product management, (PD, MRD, functional specifications, UX, - contributor to creative/design/branding/messaging) for commercial & prototype audio/music consumer applications.• x-functional project management with co-development teams in Singapore & launch with global marketing teams in Singapore/US/EMEA.• Software Products: LAVA Producer/Reactor, Oozic.Tech Stack: Direct X, OpenGL, Matlab, Visual Studio, 3D Studio Max. NVIDIA & ATI 3D Accelerators.

Music Content Licensing from Labels & Nomadwold Content Deployment & Web Site Management.

E-mu pioneered digital sampling hardware with their Ëmulator¨branded products used by many pioneering 90´s Electronic bands & film composers including Depeche Mode, Orbital & Danny Elfman.• Founded E-mu Sound Central, Online Sound Library Retail• Managed Global Sound-Design Consultants• Developed Multiple Sound Library Series for EIIX, E4• Developed Multiple Custom Sound-Design Tools & Morphing Filters• Voicing & Development of libraries & features for Emulator EIIIX, Emulator E4K, Audity2000, Morpheus, CarnivalTech Tools: Blank Software Alchemy/Emulator EIIIX, Digidesign SoundTools, Digidesign SampleCell, Jupiter Systems Infinity, Mathworks Matlab, BIAS Peak.

Music Session programming, voicing/sound-design & demonstrations for Manufacturers (E-mu Systems, Yamaha, Korg). Monthly Columns & Articles on Synthesis & Mac Music software for Sound On Sound, Future Music(UK) magazines.Movie Sound Design: Stargate, Last of The DogmenSessions: Iron Maiden

Manage Sound-Design, Product Development & Artist Relations for EMEA regions & the Yamaha SY, RY, TG & QY range of FM, RCM Synthesizers and Samplers. Projects include: TX16W Sampler Library, G10 MIDI Guitar, SY22, SY55, SY77, SY99, TG33, TG55, TG77 Synthesizers, RY20 Drum Machine , QY10, QY20 Sequencers. CBX-D5 Digital Recorder. VP-1 Physical Modeling Synthesizer.