Mike Bash Email & Phone Number

San Francisco, Ca, Us

Head of Customer Success for the Eversight CS Team within Instacart

San Francisco, California, Us

Eversight is the recognized leader in AI-powered pricing and promotions. Global brands and retailers rely on the Eversight platform to optimize pricing in response to market conditions and to deliver higher ROI on promotional spend. Eversight’s Pricing Suite and Offer Innovation Suite solutions are driving strong margin and sales volume improvements for leading companies such as Coca-Cola, Frito-Lay, Raley’s and Schnucks. Founded in 2013, Eversight is headquartered in Palo Alto, California.

New York, Ny, Us

Led a team of 12 individuals responsible for driving revenue with a top five global client by guiding their innovation process to improve new product success rates.Exceeded revenue targets in 2014 by 12%, 2013 by 67% and 2012 by 11% by actively engaging existing clients in their innovation process and demonstrating avenues to improved in-market success. Additionally, prospected/built relationships with new clients to generate incremental growth.Engrained Nielsen Innovation concept and product testing in client innovation processes by meeting client needs with high-quality deliverables. Guided the team on study design, questionnaire development, analytical approach and volume forecasting.Created growth plans and strategic account plans providing direction for the full team on where to build relationships and what services to focus on, resulting in increased client penetration and revenue.Developed a high-performing team through expectation setting, mentoring and coaching as well as providing continual support, enabling them to have autonomous ownership of their business results.Established deep trusted advisor relationships with senior leaders at clients, opening up opportunities for strategic conversations with C-Suite executives on how to improve their innovation processes.Led numerous task forces with focus on improving retention, redeveloping Nielsen’s approach to training, ensuring protocols were followed when security incidents occurred and managing the talent review process.

New York, Ny, Us

Coordinated talent management, analytical development, and training of Continuous Analytics associates on Kraft, P&G, and numerous small to midsize clients.Personally trained and coached US associates on topics such as geo-demographic segmentation, the analytical process and intranet site management.Trained more than 60 offshore associates at Tata Consulting Services (TCS) on consumer behavior and retailer sales analyses during a four-week assignment in Bangalore, India.Coached both Nielsen and TCS associates on the offshore transition process and how to ensure success.Created a new community intranet site, leveraging discussion boards, wikis and blogs which significantly improved associates’ abilities to get answers and connect.Led business process improvement project team to simplify revenue recognition and billing, resulting in improved cash flow and reduced associate touch time.Facilitated one-day process improvement sessions enabling associates to find ways to increase efficiency.

New York, Ny, Us

Managed the consumer purchase behavior data and insights contract for Kraft Foods.Exceeded revenue targets in 2007 by 8% and 2008 by 27% by collaborating with the broader client service team, managing contracted deliverables and identifying new revenue opportunities.Increased client value from consumer purchase behavior deliverables by conducting trainings for the client service team and consulting on analytical design.Developed and standardized the process for creating Kraft’s consumer and shopper purchase behavior database resulting in a repeatable and efficient process for delivering Nielsen’s largest custom consumer behavior dataset.Created and delivered household-level direct marketing applications to provide Kraft with greater efficiencies in reaching high value consumers with direct-to-consumer programs.Collaborated with Product Leadership to create client-friendly methodology documentation for Nielsen services.Developed new approach to deliver consumer data, leveraging offshore resources, cutting process time by 85%.

New York, Ny, Us

Managed the Nielsen Spectra business, a geo-demographic consumer and shopper targeting service, for Nestle, ConAgra Foods, and E&J Gallo Winery.Managed team performance, hiring/training of five-member team and revenue generation, surpassing revenue targets each year (2005 110% to plan, 2006 103% to plan).Participated in contract negotiations with responsibility for finalizing terms and translating business needs into contract language, ultimately securing multiyear agreements.Managed all aspects of sales including account planning, proposal writing, negotiations and revenue reporting. Improved data delivery process for new consumer behavior profiles by streamlining the quality assurance approach, resulting in faster quality checks with fewer errors.

New York, Ny, Us

Primary client contact managing Nielsen Spectra’s relationship with ConAgra Foods Refrigerated division.Provided consumer demographic and retail analyses in support of brand marketing, sales and market research teams for ConAgra Foods.Responsible for team leadership, including increasing knowledge and analytical skills of peers. Created a custom delivery tool for consumer demographic information improving usability of Spectra data beyond standard tools.

New York, Ny, Us

Provided consumer geo-demographic and retailer analyses and recommendations in direct support of ConAgra Packaged Meats’ brand marketing, sales, food service and market research teams.Sole Nielsen representative on-site at client’s corporate office providing solutions to business issues and questions through analyses of Nielsen data.

New York, Ny, Us

Provided analytical support for the Spectra client service teams of ConAgra Foods, Quaker Oats, and Pactiv by completing consumer and retailer analyses and managing project requests through the production pipeline.