Mike Battersby

Mike Battersby Email and Phone Number

International business development & strategic planning consultant
Mike Battersby's Location
United Kingdom, United Kingdom
Mike Battersby's Contact Details

Mike Battersby work email

Mike Battersby personal email

n/a
About Mike Battersby

An experienced multi-lingual industrial marketer with a commercial leadership background in international distributor and subsidiary management in global organisations, marketing both hi- tech consumable and capital equipment using high added value sophisticated industrial marketing techniques. Both comfortable thinking strategically and focussing on short-term business objectives in a multitude of countries and cultures with extensive people management and development experience based on a calm, empathetic, collaborative style.In-depth experience of four acquisitions outside the UK and the challenges of subsequent integration.Lived and worked in the UK, Germany, Australia & Switzerland. Mother language is English but fluent in German with good level French and basic Spanish & Italian.

Mike Battersby's Current Company Details

International business development & strategic planning consultant
Mike Battersby Work Experience Details
  • Fujifilm Corporation
    Marketing Manager
    Fujifilm Corporation Sep 2012 - Jul 2020
    Reporting into the Worldwide Printing Equipment (Wide Format) Business Headquarters, I was responsible for establishing Fujifilm’s global position through all sales channels in mid-range printers and inks. I was the key contact with Original Equipment Manufacturers and my main responsibilities were sales forecasting, supplier price negotiations, margin management, motivating subsidiary management, sales force training and strategic planning. During 2012 to 2019 equipment sales rose substantially resulting in a highly profitable consumable sales business. I designed and delivered product and value-add training in markets as diverse as Mexico, Vietnam and Turkey
  • Fujifilm Europe, Graphic Division
    Marketing Manager
    Fujifilm Europe, Graphic Division Jan 2009 - Sep 2012
    Cologne, Germany & Broadstairs, Uk
    Marketing Manager with responsibility for the full range of Wide Format Printing products in Germany plus managing the introduction and growth of a large portfolio of products, new to the business.
  • Fujfilm Sericol Europe
    Integration Manager
    Fujfilm Sericol Europe Nov 2007 - Dec 2008
    Responsible for steering the commercial integration of a newly acquired German distribution business (60 employees) reporting to the Europe Board. My key accomplishment was to integrate the business with existing German businesses and use the business model in other countries, especially through a focussed approach on strengthening and promoting the brand.
  • Fujifilm Sericol
    Business Development Manager
    Fujifilm Sericol Jan 2005 - Nov 2007
    I was responsible for developing and substantially growing a new business opportunity globally through direct sales & third-party distribution. Success was measured through sales growth of nearly 500%, achieved through changing established commercial and technical service practices.
  • Sericol International
    Marketing Controller - Continental Europe
    Sericol International Jun 1999 - Dec 2004
    Responsible for directing and influencing the development of marketing as a business function in the seven European businesses within the Group and to enhance communication and teamwork through encouraging the sharing of best practice. Examples included a formalised approach to producing marketing plans with a strategic focus.
  • Sericol International
    Sales & Marketing Manager - Australia & Se Asia
    Sericol International Jan 1997 - May 1999
    Sydney, Australia
    Full management responsibility for sales and marketing of a newly established Australian business (through two acquisitions), with overall control of five branches (40 people) and sales through distributors in South East Asia.
  • Sericol International
    Sales Manager - Asia Pacific
    Sericol International Jan 1995 - Dec 1996
    Full sales and marketing responsibility with profit centre accountability via distributors for South & S E Asia, Australasia
  • Sericol International
    Export Area Manager
    Sericol International Jan 1990 - Dec 1994
    Full sales and marketing responsibility via distributors for Central & Eastern Europe, Netherlands, South Africa, South & S E Asia.
  • Sericol International
    Export Sales Executive
    Sericol International Jan 1986 - Dec 1989
    Full sales and marketing responsibility via distributors for Central & Eastern Europe, South Africa, South & S E Asia

Mike Battersby Skills

Strong International Business Skills Acquisitions And Business Integration Fluent In German International Sales Inkjet German Business Integration Acquisitions Marketing Strategy Wide Format Printing Product Marketing Product Management Strategy Trade Shows Screen Printing International Marketing Account Management Digital Imaging French Social Media Marketing B2b Marketing Digital Printing Product Launch B2b Marketing Competitive Analysis Marketing Communications Graphics New Business Development Product Development Direct Marketing Direct Sales Management

Mike Battersby Education Details

Frequently Asked Questions about Mike Battersby

What is Mike Battersby's role at the current company?

Mike Battersby's current role is International business development & strategic planning consultant.

What is Mike Battersby's email address?

Mike Battersby's email address is mi****@****sis.com

What schools did Mike Battersby attend?

Mike Battersby attended The University Of Hull, Harrogate Grammar School, Insead.

What are some of Mike Battersby's interests?

Mike Battersby has interest in Travel, Cricket, Wide Format Inkjet Printing.

What skills is Mike Battersby known for?

Mike Battersby has skills like Strong International Business Skills, Acquisitions And Business Integration, Fluent In German, International Sales, Inkjet, German, Business Integration, Acquisitions, Marketing Strategy, Wide Format Printing, Product Marketing, Product Management.

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