Mike Battersby Email & Phone Number

Reporting into the Worldwide Printing Equipment (Wide Format) Business Headquarters, I was responsible for establishing Fujifilm’s global position through all sales channels in mid-range printers and inks. I was the key contact with Original Equipment Manufacturers and my main responsibilities were sales forecasting, supplier price negotiations, margin management, motivating subsidiary management, sales force training and strategic planning. During 2012 to 2019 equipment sales rose substantially resulting in a highly profitable consumable sales business. I designed and delivered product and value-add training in markets as diverse as Mexico, Vietnam and Turkey

Cologne, Germany & Broadstairs, Uk

Marketing Manager with responsibility for the full range of Wide Format Printing products in Germany plus managing the introduction and growth of a large portfolio of products, new to the business.

Responsible for steering the commercial integration of a newly acquired German distribution business (60 employees) reporting to the Europe Board. My key accomplishment was to integrate the business with existing German businesses and use the business model in other countries, especially through a focussed approach on strengthening and promoting the brand.

I was responsible for developing and substantially growing a new business opportunity globally through direct sales & third-party distribution. Success was measured through sales growth of nearly 500%, achieved through changing established commercial and technical service practices.

Responsible for directing and influencing the development of marketing as a business function in the seven European businesses within the Group and to enhance communication and teamwork through encouraging the sharing of best practice. Examples included a formalised approach to producing marketing plans with a strategic focus.

Sydney, Australia

Full management responsibility for sales and marketing of a newly established Australian business (through two acquisitions), with overall control of five branches (40 people) and sales through distributors in South East Asia.

Full sales and marketing responsibility with profit centre accountability via distributors for South & S E Asia, Australasia

Full sales and marketing responsibility via distributors for Central & Eastern Europe, Netherlands, South Africa, South & S E Asia.

Full sales and marketing responsibility via distributors for Central & Eastern Europe, South Africa, South & S E Asia

Ba Hons, European Studies

One year spent at the University of Würzburg, Germany - 1981/2

Education record

Education record

Advanced Industrial Marketing Strategy Programme - 2000.