Mike Battersby work email
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Mike Battersby personal email
An experienced multi-lingual industrial marketer with a commercial leadership background in international distributor and subsidiary management in global organisations, marketing both hi- tech consumable and capital equipment using high added value sophisticated industrial marketing techniques. Both comfortable thinking strategically and focussing on short-term business objectives in a multitude of countries and cultures with extensive people management and development experience based on a calm, empathetic, collaborative style.In-depth experience of four acquisitions outside the UK and the challenges of subsequent integration.Lived and worked in the UK, Germany, Australia & Switzerland. Mother language is English but fluent in German with good level French and basic Spanish & Italian.
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Marketing ManagerFujifilm Corporation Sep 2012 - Jul 2020Reporting into the Worldwide Printing Equipment (Wide Format) Business Headquarters, I was responsible for establishing Fujifilm’s global position through all sales channels in mid-range printers and inks. I was the key contact with Original Equipment Manufacturers and my main responsibilities were sales forecasting, supplier price negotiations, margin management, motivating subsidiary management, sales force training and strategic planning. During 2012 to 2019 equipment sales rose substantially resulting in a highly profitable consumable sales business. I designed and delivered product and value-add training in markets as diverse as Mexico, Vietnam and Turkey -
Marketing ManagerFujifilm Europe, Graphic Division Jan 2009 - Sep 2012Cologne, Germany & Broadstairs, UkMarketing Manager with responsibility for the full range of Wide Format Printing products in Germany plus managing the introduction and growth of a large portfolio of products, new to the business. -
Integration ManagerFujfilm Sericol Europe Nov 2007 - Dec 2008Responsible for steering the commercial integration of a newly acquired German distribution business (60 employees) reporting to the Europe Board. My key accomplishment was to integrate the business with existing German businesses and use the business model in other countries, especially through a focussed approach on strengthening and promoting the brand.
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Business Development ManagerFujifilm Sericol Jan 2005 - Nov 2007I was responsible for developing and substantially growing a new business opportunity globally through direct sales & third-party distribution. Success was measured through sales growth of nearly 500%, achieved through changing established commercial and technical service practices. -
Marketing Controller - Continental EuropeSericol International Jun 1999 - Dec 2004Responsible for directing and influencing the development of marketing as a business function in the seven European businesses within the Group and to enhance communication and teamwork through encouraging the sharing of best practice. Examples included a formalised approach to producing marketing plans with a strategic focus.
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Sales & Marketing Manager - Australia & Se AsiaSericol International Jan 1997 - May 1999Sydney, AustraliaFull management responsibility for sales and marketing of a newly established Australian business (through two acquisitions), with overall control of five branches (40 people) and sales through distributors in South East Asia.
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Sales Manager - Asia PacificSericol International Jan 1995 - Dec 1996Full sales and marketing responsibility with profit centre accountability via distributors for South & S E Asia, Australasia
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Export Area ManagerSericol International Jan 1990 - Dec 1994Full sales and marketing responsibility via distributors for Central & Eastern Europe, Netherlands, South Africa, South & S E Asia.
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Export Sales ExecutiveSericol International Jan 1986 - Dec 1989Full sales and marketing responsibility via distributors for Central & Eastern Europe, South Africa, South & S E Asia
Mike Battersby Skills
Mike Battersby Education Details
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European Studies -
Harrogate Grammar School
Frequently Asked Questions about Mike Battersby
What is Mike Battersby's role at the current company?
Mike Battersby's current role is International business development & strategic planning consultant.
What is Mike Battersby's email address?
Mike Battersby's email address is mi****@****sis.com
What schools did Mike Battersby attend?
Mike Battersby attended The University Of Hull, Harrogate Grammar School, Insead.
What are some of Mike Battersby's interests?
Mike Battersby has interest in Travel, Cricket, Wide Format Inkjet Printing.
What skills is Mike Battersby known for?
Mike Battersby has skills like Strong International Business Skills, Acquisitions And Business Integration, Fluent In German, International Sales, Inkjet, German, Business Integration, Acquisitions, Marketing Strategy, Wide Format Printing, Product Marketing, Product Management.
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Mike Battersby
Carbon Credits, Carbon Offset, Data, Cybercrime, Electric Vehicles & Renewable EnergyGreater Portsmouth Area3talktalkbusiness.net, energeo.co.uk, 3ys.co.uk -
1btinternet.com
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2actglobalconsulting.com, elemica.com
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mike battersby
Stockport1elemica.com
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