MICHAEL BATTISTO is a marketing veteran with more than 30 years experience helping advertisers build successful, responsive campaigns. Early in his career he developed a knack for identifying the next "big thing" helping lead Ameritech into e-commerce age by building and managing its first online store.Mike joined Target + Response in 1998 and built and managed the company’s Digital business, working with blue chip companies such as Sears, Quicken, ITT Technical Institutes, and E*Trade Bank (formerly TeleBank). Mike’s knowledge of marketing and his ability to develop elegant solutions to complex business issues has helped solidify Target + Response as a leader in performance-based direct response advertising.Specialties: ♦ Marketing♦ Brand Advertising♦ Direct Marketing♦ P.I. Radio Advertising♦ Creative Strategy and Development♦ Market Analysis♦ Broadcast Media Placements ♦ Strategic Planning ♦ New Business Development ♦ Client Acquisition and Management
Listed skills include New Business Development, Direct Marketing, Lead Generation, Strategic Planning, and 20 others.