Mike Biggane

Mike Biggane Email and Phone Number

Big Effect lets artists and teams create dynamic, high quality, personalized marketing plans for each song through AI/ML. @ Big Effect
Mike Biggane's Location
Los Angeles, California, United States, United States
Mike Biggane's Contact Details
About Mike Biggane

Mike Biggane has been an influential figure in the music industry over the last 10 years. He was pivotal in creating and leading the editorial playlist curation and programming strategy at Spotify from 2014-2019, which was a principal catalyst for the popularity of playlists in the streaming era. After leaving Spotify, Mike was hired by Chairman and CEO of UMG, Lucian Grainge, with a mandate to create strategy and tactics that will deliver market share and revenue. During his 4 years at UMG, Mike worked with UMG’s corporate legal and business development teams to operationalize new deals across UMG’s record labels, artists, and publishing company to accomplish that mandate. At the start of 2024, Mike left UMG to develop Big Effect, an AI platform that provides a personalized data set and marketing recommendations for musicians, with enterprise applications for music rights holders.

Mike Biggane's Current Company Details
Big Effect

Big Effect

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Big Effect lets artists and teams create dynamic, high quality, personalized marketing plans for each song through AI/ML.
Mike Biggane Work Experience Details
  • Big Effect
    Founder/Ceo
    Big Effect Jan 2024 - Present
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  • Universal Music Group
    Executive Vice President, Music Strategy & Tactics
    Universal Music Group Sep 2019 - Jan 2024
    Santa Monica, California, Us
    Hand-picked by UMG’s Chairman & CEO to lead Music Strategy & Tactics, a team created with a mandate to drive market share and revenue. While at UMG, the MS&T department acted as a research and development agency for the record labels, developing solutions for challenges occurring outside of the daily operations of record label staff. Highlights Increased UMG playlist revenue by over 10x. Co-led deal negotiations with Spotify and TikTok.Developed internal data tools, used by thousands of employees globally. Created Resurgent, a data led catalog re-activation program that was adopted as a new commercial workflow by Catalog company. Developed a Commercial UGC Remix strategy that drove $5m+ in new revenue and 15B commercial streams from 45 official remixes by UMG artists like The Weeknd and Nicki Minaj.Signed Tommy Richman to EP pre “Million Dollar Baby” success.Developed automated UGC advertising model for TikTok.
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  • Spotify
    Global Head Of Curation Strategy
    Spotify Jan 2019 - Sep 2019
    Stockholm, Stockholm County, Se
    - Led the production of an Editorial Guide for Spotify's Global Music Team.- Directed group curation workflow across an international team of over 180 editors.- Ensured comprehensive review of new music submissions and promotion of Spotify’s programming values.- Managed distribution of priorities between various markets, with a focus on adaptability and strategic decision-making
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  • Spotify
    Head Of Global Genre Groups
    Spotify Apr 2018 - Jan 2019
    Stockholm, Stockholm County, Se
    - Led diverse genre teams, showcasing leadership and understanding of various music genres.- Executed a global curation strategy for music import/export.- Defined playlisting best practices, setting industry standards.-
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  • Spotify
    Head Of Pop | Music Team, Founding Member
    Spotify Jan 2014 - Apr 2016
    Stockholm, Stockholm County, Se
    - Co-created and programmed popular editorial brands like New Music Friday & Today’s Top Hits.- Developed data and analytics tools with ML and product teams, showcasing Spotify’s commitment to data-driven decision-making.- Established programming KPI’s & Benchmarks that would be adopted by the music industry. - Led project management on global editorial initiatives.
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  • Hitpredictor
    Director Of Operations
    Hitpredictor May 2005 - Jan 2014
    Developed and analyzed predictive music research strategies focused on data analysis and trend prediction.

Mike Biggane Skills

Marketing Sales Event Management Event Planning Crm Marketing Strategy Sales Operations Forecasting Team Building Strategic Planning Brand Management Trade Shows Social Media Marketing Direct Sales B2b New Business Development Marketing Communications Purchasing Email Marketing Market Planning Account Management Marketing Management Brand Development Market Research Direct Marketing Leadership Hospitality Small Business Online Marketing Strategic Partnerships Lead Generation Contract Negotiation Advertising Social Media Social Networking Public Relations Online Advertising Entrepreneurship Business Development Music Entertainment Music Industry Audio Engineering Music Production Songwriting Recording Radio Band Digital Media Microsoft Office Record Labels Singing Composition Television Facebook Guitar

Frequently Asked Questions about Mike Biggane

What company does Mike Biggane work for?

Mike Biggane works for Big Effect

What is Mike Biggane's role at the current company?

Mike Biggane's current role is Big Effect lets artists and teams create dynamic, high quality, personalized marketing plans for each song through AI/ML..

What is Mike Biggane's email address?

Mike Biggane's email address is mi****@****hoo.com

What skills is Mike Biggane known for?

Mike Biggane has skills like Marketing, Sales, Event Management, Event Planning, Crm, Marketing Strategy, Sales Operations, Forecasting, Team Building, Strategic Planning, Brand Management, Trade Shows.

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