Who I Am: A growth marketer and automation maniac passionate about turning challenges into opportunities for growth. My career has included orchestrating the sale of FOODNOW to Bite Squad, leading growth marketing during a head-spinning rise for Bite Squad and spearheading early-stage growth at Pacific Counter. These successes are attributed to the power of innovative marketing, automations and strategic foresight. In 2021, I launched StreetFeet Marketing where we run impactful door hanger campaigns across the US. More recently, I co-founded Robot of Business in 2023, riding the wave of the AI boom to automate business processes for hundreds of companies.What I Do: Specializing in driving growth and operational efficiency for small to medium-sized businesses, I blend modern marketing techniques with AI, versatile automations and strategic business decisions to unlock new markets and opportunities. My expertise lies in creating dynamic marketing strategies, leading high-stakes negotiations, and managing complex projects with multi-million-dollar budgets.My Approach: My belief in AI and data-driven decision-making fuels my ability to significantly improve operational efficiency and customer engagement. Known for my problem-solving capabilities, I ensure businesses not only achieve but surpass their objectives. Why Connect: Analytical prowess with creative insight. If you're a small to medium-sized business owner or executive striving for growth, efficiency, and a competitive edge, I'd love to chat and explore how we can achieve remarkable success together.📲 Let's Connect: I'm passionate about helping businesses thrive. If you're looking for innovative, impactful ways to drive your business forward via marketing or automations, please connect with me. Let’s discuss how we can work together to turn your vision into reality.
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Co-FounderRobotofbusinessBirmingham, Al, Us -
Co-FounderRobot Of Business Feb 2023 - PresentAs a co-founder of Robot of Business, I am proud to help businesses of all sizes improve their online presence and operations. Our innovative solutions automate various processes from marketing to customer service and more. We began by creating a fully functional website for customers in a matter of seconds. Now we are responding to Google reviews, writing blogs, onboarding employees and more. Trusted by over 500 customers worldwide. Contact us to automate your company’s annoying, resource draining tasks!
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Co-FounderStreetfeet Marketing Llc Nov 2021 - PresentIn 2021, I co-founded StreetFeet Marketing with two colleagues from Waitr. Our core focus is on direct marketing through door hangers for small to medium-sized businesses across the US. Our background at Waitr, where we saw firsthand how door hangers could attract new customers, inspired us to start this venture. Since then, we've run hundreds of thousands of door hanger campaigns nationwide. We've helped politicians, home service businesses, and healthcare providers grow their reach. Our company has experienced rapid growth, expanding 2.4x in 2023, and we're on track for even more success in 2024. We're excited to keep growing and helping more businesses get noticed. -
Chief Growth OfficerPacific Counter Sep 2021 - PresentAt Pacific Counter, I blend strategic marketing with financial forecasting to spearhead transformative growth. My key contributions include:- Overseeing marketing across Google Ads, Meta, Snapchat, Yelp, and third-party platforms.- Implementing successful multichannel LTO campaigns and robust social media strategies.- Pioneering email marketing automation, enhancing customer engagement and loyalty.- Utilizing AI for efficient email drafting and customer feedback analysis.- Conducting detailed analyses to determine customer lifetime value, guiding effective media spend and CAC targets.- Achieving significant growth metrics: 350% increase in email traffic, 2100% in paid search traffic, 52% in direct traffic, and 130% in social traffic.- Increasing same-store sales by 39% and reducing blended CAC by 50%.My leadership at Pacific Counter focuses on driving expansion, operational excellence, and delivering exceptional dining experiences in the Tampa Bay region and beyond. -
Director Of Growth MarketingAsap Jan 2019 - Aug 2021Lafayette, Louisiana, UsSteering Waitr through transformative times, I joined during their Bite Squad acquisition as Growth Marketing Director, effectively spearheading the marketing domain. Amidst the onslaught of Uber Eats and DoorDash, I orchestrated strategic marketing in a fierce competitive climate.Comprehensive Leadership:As the de facto Head of Marketing, I managed a diverse team of 50 professionals, overseeing market portfolios, customer acquisition, social media, PR, customer retention, design, street marketing, and sponsorships with Saints and LSU.Cost-Effective Resilience:Facing fierce competition, I embraced a lean, cost-efficient approach. By optimizing marketing channels, managing customer acquisition costs, and negotiating software like Braze, I ensured our presence endured.Strategic Navigations:My role extended to daily executive team participation, equipping me with vital insights for agile decision-making and strategic adjustments amidst industry disruption.Lessons in Competition:Facing Uber Eats and DoorDash taught me profound lessons in thriving as the underdog, fostering adaptability, and leveraging innovation despite industry titans.Invaluable Growth:Waitr's transformative phase molded me into an adept leader skilled in resourceful management, strategic agility, and resilient leadership in turbulent landscapes. -
Director Of Customer AcquisitionBite Squad Jul 2017 - Jan 2019Minneapolis, Minnesota, UsAt Bite Squad, I led transformative growth through market expansion, innovative campaigns, and customer retention strategies.Market Expansion: Oversaw launch of new markets, expanding Bite Squad from 12 to 60+, amplifying its nationwide presence.Effective Ad Spend Management: Managed substantial budgets, optimizing campaigns with digital agencies to drive acquisition and growth.Sophisticated Tracking: Introduced precise cost tracking for informed decisions and strategic refinement.Strategic Marketing: Executed impactful print campaigns, secured Vikings sponsorships, and fostered university collaborations.Innovative Retention: Led "Bite Club" loyalty program, boosting LTV through customer behavior insights.Revolutionized Referrals: Modified referral program for remarkable 10x increase in customer referrals.Acquisition and Growth: Post-acquisition of Food Now, achieved 4x daily orders surge in St. Pete within 12 months.Notable Milestone: The culmination of our collective efforts came with the successful sale of Bite Squad for over $300MM to Waitr in 2019. This marked a significant achievement and underscored the value of our strategic direction. -
Head Of Finance And MarketingFoodnow Restaurant Delivery Service Apr 2016 - Jun 2017Saint Petersburg, Florida, UsAs Head of Finance and Marketing at FOODNOW, I seamlessly merged financial prowess with strategic marketing, fueling rapid growth and operational excellence. These efforts led to a successful sale to Bite Squad in 2017, which as a partner, I negotiated with the founder.Finance: Managed finances, budgeting, and forecasting, ensuring fiscal health.Automated Email Campaigns: Garnered $52k revenue in 6 months.SEO & Online Reputation: Raised ratings from 4.3 to 4.6 stars on 117 reviews.Cost-Effective Ads: Generated $164k revenue ($71k without branded keywords) on an $8k budget.Collaborative Leadership:Unified Vision: Coherently aligned the team for Florida dominance.Error Reduction: Slashed order errors from 4% to 1%, bolstering customer satisfaction.Elevated Ticket Value: Enhanced average order value from $37 to $39 via strategic marketing.Efficiency Gains: Enabled efficient info flow with innovative landing pages and typeforms.Team Empowerment:Performance Metrics: Established clear roles with performance metrics, nurturing a culture of excellence.Effective Communication: Initiated weekly meetings, enhancing communication, morale, and solutions.Role Development: Crafted comprehensive roles, including equitable compensation models.Negotiation -
FounderGet Local Llc May 2014 - Jun 2016At Get Local, I transformed the perception of Orlando as a mere tourist destination. Fueled by my travel experiences and determination to showcase the authentic side of the city, I embarked on a mission to redefine Orlando through immersive tours and curated recommendations.Innovative Vision: Conceived during my travels, Get Local aimed to dispel the notion of Orlando as solely tourist-centric. With my co-founder, I set out to offer travelers a chance to uncover the "real Florida."Collaborative Expertise: We established partnerships with local experts, curating experiences such as paddle board tours, kayaking adventures, food discovery journeys, airboat rides, airplane excursions, and culinary explorations.Hands-On Engagement: From coordinators to tour runners, we transitioned into immersive leadership. Hosting camping trips, white-glove tours, bioluminescence excursions, and paddle board escapades, we redefined the Orlando experience.Holistic Growth: Get Local exposed me to multifaceted learning. From ideation to execution, I embraced the journey of launching a business. A successful launch party showcased our offerings, while mastering HTML, CSS, and SEO enriched our digital presence.Strategic Alliances: We harnessed salesmanship by partnering with local businesses, leveraging their reach and enhancing ours. Google, Facebook, and SEO strategies maximized our online visibility.Impactful Transformation: Get Local's legacy resides in altering perceptions and promoting genuine Orlando experiences. Beyond tours, it celebrated the city's authentic tapestry. The skills acquired and lessons learned continue to shape my entrepreneurial outlook, fueling a passion for meaningful impact.
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Audit AssociateGrant Thornton Llp 2012 - 2012Chicago, Il, Us -
Audit InternGrant Thornton Llp Jan 2010 - Apr 2010Chicago, Il, Us
Mike Black Education Details
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University Of FloridaAccounting -
University Of FloridaAccounting
Frequently Asked Questions about Mike Black
What company does Mike Black work for?
Mike Black works for Robotofbusiness
What is Mike Black's role at the current company?
Mike Black's current role is Co-Founder.
What schools did Mike Black attend?
Mike Black attended University Of Florida, University Of Florida.
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