Ecommerce and Digital Marketing Agency helping small to medium sized companies succeed in Multichannel / Omnichannel retail and Tourism & Hospitality Industry.Specializing in - eCommerce (Shopify, woocommerce, magneto)- Search Engine Marketing (SEM)- Search Engine Optimization (SEO)- Social Media Marketing (SMM)- email Marketing ServicesLeveraging over 21 years of related experience, we tailor our services to your specific needs.

Founded in 2011, LifeOutdoors.com features hand-picked deals on backcountry gear from top on-line outdoor retailers. Blog featuring gear reviews, trip reports, photos, videos.Our MissionTo find the best backcountry gear deals on the web and share with our outdoor friends. Expect to save 25% -85% off retail prices.

Working with Sales & Marketing teams on strategy and execution of e-Commerce business. Responsible for growth, development and optimization of DTC website, digital marketing and SEO. In charge of Amazon.ca sales channel and other pure-play e-commerce partner development.Providing strategic direction, support and mentorship to the team. Results:• Helped launch two DTC websites for Canada and USA. • email marketing, CRM and Live Chat platform selection.• P3PL warehouse selection and activation.• 130% YoY Increase in Amazon Sales with 9x ROI on advertising.Other Achievements:• Amazon Brand Registry set up and maintenance.• Amazon catalog expansion & promotional strategy and execution.

Development and implementation of strategic marketing vision for eCommerce channel. Responsible for championing growth, development and optimization of web traffic, web conversions and revenue as well as Digital marketing planning and support to help drive traffic to 13 retail stores.Overseeing day-to-day activities of Digital Marketing Specialist, Customer Service Coordinators and Website Administrator. Providing strategic direction, support and mentorship to the team. Providing Mentorship to Marketing Team.Online Growth Results:• 101% Increase in Online Revenue*• 104% Increase in Website Visitors*• 5% Increase in Website Conversion Rate*• 97% Increase in Transaction Volume**3 year growth comparisons for October 2013-2016 vs. October 2016-2019Other Achievements:• Launched brand on Amazon.ca including Amazon Brand Registry• Launched Successful Subscription Model• Maintained probability while growing online sales by over 100%.• Helped launch Shopify POS.

Marketing Channel Management and Optimization for NourishOrganic.com including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Affiliate Program Management and Social Media. eCommerce website optimization to increase sales volume and average order size.Results:• 912% Increase In Monthly Website Visitors• 124% Increase in Online Sales• 84% Increase in Facebook Fans• 810% Increase in Twitter Followers• 370% Increase in Newsletter SubscribersAbove results compare April 2013 vs. February 2014

eCommerce website development / integration, Website traffic growth, Search Engine Optimization, website conversion optimization, Social Media Strategy, PPC Advertising Campaign Management, Display Advertising Campaign Management.

eCommerce focused Marketing: SEO, SEM SMM), e-mail marketing.Website content development: product descriptions, reviews, videos, photos.Logistics - warehouse set-up, payment systems, product sourcing, vendor relations.Helped grow the business from zero to multi million dollar company in less than three years.

Responsible for eCommerce strategy and execution including SEO, SEM, shopping cart design and sales channel management.

• Managed a production and R&D team of highly skilled individuals producing custom pressure mapping sensor arrays. • Lead and managed design activities for new electronic product line.• Established critical production processes such as work in progress reports (WIP) and returns management system (RMA).• Procured and selected electronic and mechanical components, coordinated prototype builds and managed inventory levels.

Co-Founded world's largest Mountain Biking on-line community which quickly became world's #1 mountain biking website. With news, reviews, videos, photos, buy & sell and forum PinkBike receives over 7,000,0000 million unique visitors / month. In 2021 Pinkbike was acquired by Outside Media.

• Responsible for all aspects of outside sales in Western Canada including application engineering support and design-in activities.• Worked with distribution partners, inside sales, purchasing, and logistics to grow sales of our large wireless product portfolio in the communications and industrial markets. • Traveled across Western Canada providing before and after sales service/support and application engineering assistance to customers.• Produced market activity reports, sales forecasts and marketing material.

• Responsible for all aspects of outside sales in Western Canada including prospecting, customer support, design-in activities, quotations, sales, technical support, and after-sales service. • Worked with inside sales, application engineers, purchasing/planning, production and quality personnel to grow sales of our products in the wireless and fiberoptic communications markets. • Traveled across Western Canada providing before and after sales service and support to a large customer base.• Prepared market activity reports, sales forecasts and marketing material.

• Worked as a member of a 5 man engineering research team on all stages of GPS hardware product development from prototype to production. Work included RF, digital and analog electronic design.• Evaluated and selected and procured electronic parts and materials.• Designed and produced many printed circuit boards including RF.• Created manufacturing test jigs, enclosures and mechanical prototypes.• Wrote manufacturing, assembly and test procedures.