Michael Bolling Email & Phone Number

• Marketed successful nationwide A/V rental business.• Supported the sales funnel through development of website tutorials, guides and various customer support channels.• Fine tuned SEO for 100% organic traffic with conversion rates north of 5%.• Built effective landing pages targeting top SEO keywords.• Achieved a 28% increase in customer retention by implementing time based, personalized engagement initiatives.• Increased organic traffic YoY for 6 straight years.

Bend, Or, Us

• Designed and developed mobile & web applications for enterprise customers.

Santa Monica, California, Us

• Administered an annual marketing budget of approximately $14 million efficiently.• Orchestrated paid advertising campaigns, SEO strategies, social media, in-app user messaging, A/B testing, mobile analytics and viral/organic verticals.• Conducted value prop tests, optimization, and user experiments to boost KPIs.• Used analytics to improve user retention, increase engagement and accelerate growth.• Recruited and collaborated with other app publishers to grow our panel audience.• Managed product launches and go-to-market strategies for international promotion.• Cultivated and significantly expanded our mobile affiliate marketing program.• Spearheaded marketing team to achieve double-digit international growth.• Placed was acquired by Snap Inc. in 2017

Seattle, Washington, Us

• Administered an annual marketing budget of approximately $14 million efficiently.• Orchestrated paid advertising campaigns, SEO strategies, social media, in-app user messaging, A/B testing, mobile analytics and viral/organic verticals.• Conducted value prop tests, optimization, and user experiments to boost KPIs.• Used analytics to improve user retention, increase engagement and accelerate growth.• Recruited and collaborated with other app publishers to grow our panel audience.• Managed product launches and go-to-market strategies for international promotion.• Cultivated and significantly expanded our mobile affiliate marketing program.• Spearheaded marketing team to achieve double-digit international growth.• Placed was acquired by Snap Inc. in 2017

Seattle, Washington, Us

• Surpassed targets in both organic and paid user acquisition growth.• Strategically expanded international efforts by defining key initiatives, tracking progress meticulously, and creating effective user feedback loops in the app.• Engineered comprehensive in-product experiences including user messaging (in-app messages, push, and email), referral flows, FAQs, and feedback loops.• Implemented marketing tactics for Whitepages apps on Android, iOS, and Windows.• Managed effective cross-promotion across all Whitepage's properties.

Seattle, Washington, Us

• Analyzed detailed user demographics and behavior patterns to maximize our marketing efforts in alignment with the company's overall growth goals.• Exercised full control over marketing plan, budget, driving execution, tracking, and analysis.• Managed successful campaigns on Adwords, Facebook, X, Millennial, Admob, Greystripe,.• Strategizing advanced marketing decisions leads to positive ROI user acquisition.• Orchestrated and successfully executed dynamic, innovative marketing campaigns.

New York, Ny, Us

• Streamlined landing page creation, enhanced design, bolstered call-to-action execution.• Deployed and maintained a dashboard for consistent monitoring of key metrics and KPIs.• Engineered research and provided insightful suggestions for organic, non-branded SEO.• Conducted analysis, solved technical problems, and developed inbound link strategies.

• Optimized customer experience, consistently achieving high satisfaction and feedback ratings.• Led projects from pre-sales to delivery, ensuring scope, accuracy, and budget compliance.• Coordinated service execution for premier clients like Microsoft, Condé Nast, Time.• Executed end-to-end project management, from design to development and QA stages.• Managed P&L, budgeting, and project tracking at department and project levels.

Mobile advertising platform for local businesses, offering a full service, innovative marketing strategy featuring social media campaigns, loyalty rewards, and location-based mobile incentives. Zing Dealz was acquired by Crusader Deals in March 2012.• Led the development of our iOS and Android application, based on the needs of our ad partners.• Drove profitable daily deals through our sales funnel• Assisted, designed, and tested company’s digital marketing efforts (via Google Adwords, Display Ads, Facebook advertising and Microsoft adCenter/Bing Ads).• Executed the design, copy, and scheduling of our email marketing campaigns.• Quickly and professional handled daily customer inquiries and issues.• Provided campaign “result reports,” and analysis (Excel: V-lookups, Pivot tables, etc).• Built and maintained strategic partnerships with local businesses, marketing firms, and advertising agencies.• Evangelized the products and services of our clients through an innovative digital advertising platform.• Managed accounts on a day-to-day basis, ensuring all issues were resolved in a timely manner.