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Experienced Growth Leader; Performance Marketing & Sales Expertise; SaaS, Agency & Consulting Background.Commercial business leader with 15 years of experience driving B2B marketing agency and SaaS growth, responsible for multi-million-pound revenue and leading global sales and marketing teams. Seasoned in new business development, growing revenue from existing clients (cross-sell and upsell), client retention and building partner ecosystems.Well-versed in stabilizing teams through transformational change while maintaining a high-performance culture and a sharp focus on targets. Proven track record in scaling start-ups and private equity-backed ventures, consistently delivering profitable growth.Passionate about developing and coaching talent, I enjoy getting teams to punch well above their weight while driving long-term value for clients. Avid user and designer of AI/ML solutions to enhance sales productivity and customer engagement.Winning by Design, MEDDICC, and Sandler certified.Industries: MarTech, Enterprise Software, Professional ServicesFocus: Revenue Operations, Sales Leadership, Growth Strategy
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Managing DirectorWinning By DesignTwickenham, Gb -
Chief Revenue Officer (Cro) & Svp GrowthMomentum Itsma Jan 2023 - PresentLondon, England, GbReporting to the CEO and private equity board, I’m responsible for enhancing bottom-line profitability and sales predictability. Responsible for the organisation’s revenue target, I lead our global sales and marketing teams, most recently navigating integration following acquisitions across the USA and UK.Global client growth and account-based marketing consultancy and marketing services company, working with Global 2000 brands. -
Global Strategic Account DirectorSprinklr Dec 2021 - Jan 2023New York, Ny, UsResponsible for EMEAs largest clients, helping them be more successful in the way they acquire, engage and look after their customers across 30+ channels; supporting them in achieving maximum value and ROI from their marketing technology investment managing advertising, care, sales, research, and commerce across social, chat, email, text and voice – all on a single AI-powered platform purpose-built for large enterprises. -
Interim Vp Of Sales, EmeaQumu Corporation Jul 2021 - Dec 2021Minneapolis, Mn, UsBrought in by WbD to recruit, manage and coach the mid- and large enterprise sales teams (direct & channel) across EMEA; implementing and coaching Winning by Design sales methodology to drive sustainable growth. -
Svp Growth (Global Sales & Marketing)Moi Global Mar 2020 - Jul 2021London, London, GbMOI acquired the agency I co-founded and joined as their SVP Growth and part of the ExCo. Responsible for global growth & revenue, building and managing marketing and sales strategies and teams, and supporting regional growth activities in North America, Europe, the Middle East and APAC, working with Global 2000 companies, including AWS, ServiceNow, Red Hat, DXC, and Veritas.Built a global account-based sales & marketing practice, and established new business sales practice across USA, EMEA and APAC.Global integrated B2B marketing agency focused on branding, creative, design, strategy, digital, account-based marketing and demand gen programs. -
Co-Founder / Cro & Md - Alias PartnersMoi Global Sep 2016 - Mar 2020London, London, GbAcquired by MOI Global after an exciting and successful 4-year journey.CRO and MD of award-winning account-based sales and marketing consultancy, helping B2B enterprise technology brands drive revenue by understanding their strategic goals and translating these into marketing and sales growth activities. Working with DXC Technology, Oracle, Three, AWS, Deloitte and others. -
Vp Of Sales EmeaBabcock Jenkins Jan 2015 - Sep 2016Portland, Or, UsVP of Sales EMEA at Babcock and Jenkins, a global B2B marketing agency specialising in B2B marketing consultancy, demand gen programs campaigns, and integrating marketing strategies for renowned technology brands worldwide, I established and headed the EMEA office.I successfully recruited and nurtured a high-performing team, turning the EMEA office into a multi-client, highly profitable, and high-growth operation.As a member of the global management team, I collaborated closely with counterparts in the USA, contributing to North American sales initiatives and aligning our efforts across continents.Successfully span off the EMEA operation when Babcock & Jenkins closed in North America, setting up ALIAS Partners (see above) with 100% client and staff retention and no need for outside investment or funding. -
Vp Of Sales Uk&I / SaasNow Interact Oct 2012 - Jan 2015Stockholm, SeEstablished and scaled the UK&I operations for Swedish CX SaaS platform (enterprise CX and Behavioural AI), hiring, training, coaching and leading the sales and success teams in the UK and Ireland. Built it to be the largest revenue-generating region in the group.Created the group’s most profitable business unit by recruiting and leading a team of highly effective BDRs, SDRs and AEs, focused on acquiring and growing $m ARR accounts, including Sky, AA Insurance, EE, Three Mobile. Supported and collaborated with regional sales teams in Sweden and Benelux. -
Commercial & Client Success DirectorView Strategic Plc May 2010 - Oct 2012Digital technology agency, developing solutions across web, mobile/app, social and intranet to enterprise brands.Responsible for client success and acquisition, managing the end-to-end commercials of the agency; managed senior-level client relationships on a number of key accounts and responsible for £5m revenue.Clients included BP, Tate & Lyle, Thames Water, HSBC, BA, SAB Miller, GSK, Rio Tinto, Philip Morris to name a few.
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Founder / Managing DirectorDaydream Digital Nov 2000 - Apr 2010Acquired by Seara.comEcommerce, web and mobile digital agency. Responsible for growth and client digital strategy, as well as management and commercial side of the company, including identifying business opportunities, managing of sales and account execs, sales & marketing strategy definition, sales process/pipeline management, overseeing key accounts, negotiations and closing, management and P&L responsibilities of +30 strong agency.Clients: Carphone Warehouse, P&G / Wella, Hilton Hotel Group, Sonae Group, Taylors Port, Superbock (Unicer).
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Non Executive DirectorBpcc - British Portuguese Chamber Of Commerce Jan 2007 - Feb 2010Cruz Quebrada-Dafundo, PtNon-Executive Board Director for the British Portuguese Chamber of Commerce, provided strategic direction and insights, primarily in sales and marketing. Leveraging my experience, I helped shape the Chamber's outreach and membership acquisition efforts, ensuring it effectively connected businesses across both nations while promoting bilateral trade growth.
Mike Boogaard Skills
Mike Boogaard Education Details
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Brunel University Of LondonGeneral -
Wellington CollegeGerman Language And Literature -
Oporto British School
Frequently Asked Questions about Mike Boogaard
What company does Mike Boogaard work for?
Mike Boogaard works for Winning By Design
What is Mike Boogaard's role at the current company?
Mike Boogaard's current role is Managing Director.
What is Mike Boogaard's email address?
Mike Boogaard's email address is mi****@****bnj.com
What is Mike Boogaard's direct phone number?
Mike Boogaard's direct phone number is +4475065*****
What schools did Mike Boogaard attend?
Mike Boogaard attended Brunel University Of London, Wellington College, Oporto British School.
What are some of Mike Boogaard's interests?
Mike Boogaard has interest in Human Rights, Animal Welfare, Children.
What skills is Mike Boogaard known for?
Mike Boogaard has skills like E Commerce, Digital Strategy, Digital Marketing, Marketing Strategy, Strategy, New Business Development, Crm, Entrepreneurship, Team Management, Business Strategy, Online Marketing, Management.
Who are Mike Boogaard's colleagues?
Mike Boogaard's colleagues are Mukesh Kumar, Duyên Phạm, Selena R., Calvin Boyce, Maria Sanchez, Andrei Morais, Renata Kelly Aguiar.
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