Mike Boush is a President and Founder at BirchAlan Consulting. He possess expertise in strategy, e commerce, direct marketing, marketing strategy, leadership and 42 more skills. He is proficient in Spanish. Colleagues describe him as "Mike is a true product leader who understands that at the end of the day, products and businesses are not successful unless the customer is happy. Of course Mike is a stellar business leader, but he also understands the journey from an idea all the way to enterprise level launches. Mike is nimble and leads his teams to react quickly and efficiently when the winds shift while always maintaining the importance that the customer comes first. Mike is continually determined to launch great… Show more" and "Mike is a true visionary and innovator who understands the evolving role that Marketing plays in the growth of an organization. He is one of the few senior managers that I've met who intuitively understands the importance of customer experience in the digital transformation of a large organization. His practical approach to activating change and solving problems enables him to effectively manage an enterprise that is being disrupted by new technologies and business models. "