Roaster, coffee crazed, friendly if a little disruptive. Sydney since '03, Tokyoでは '16 年からsingleo.com.auhttps://www.instagram.com/single_o/?hl=en

• At the heart of ASICS Global running category: Increase market share, improve brand equity and drives sales for ASICS Running business• Develop & implement global to regional category plan with marketing leadership in US, China, Japan, Europe, South Korea, Asia-Pacific & Australia – ensure consistent brand & strategy globally. • Manage development of 2017 seasonal 360 marketing campaigns for 25+ regions• Manage & develop non-seasonal marketing activation plans for events, communities, influencers & sports marketing• Lead & manage running go-to-market strategy & asset delivery for 7 key regions. • Lead & and deliver strategic retail/ DTC project – October 2016 delivery of new global running segmentation executions for direct to consumer & wholesale.

• Global project lead for ASICS for new product launch: – MetaRun - delivered extremely strong sell through in wholesale & owned channels. • Trialed and created blueprint for new category marketing role within new organisational structure

• Develop & implement EMEA category running strategy with running sales, product and merchandising teams – ensure a consistent strategy and brand across EMEA• Double digital category growth from 2013 - 2015. • Creation and delivery of global multichannel marketing campaigns materials for 15 + markets. • Established ASICS Beat the Sun 2014/ 2015 – an owned global ASICS running challenge with supporting digital & social, CRM campaign rollout, ABL documentary & PR program. • Driving sell in with strong “go to market” presentations

• Support brand manager running on executing brand strategy for EMEA• Support on Global campaign creation, negotiation and execution of ABL, social and digital campaigns• Lead on all European marathon events: including harmonization of booth creation, media advertising and local activation execution. Created first ever Barcelona marathon booth. • “Go to market” presentation to salesforce

• Collaborating with Trade Marketing Manager NZ to create, develop and implement Bacardi NZ brand strategy• Managing the A & P across portfolio of three brands• Created an experiential marketing platform - The Bacardi Bus. • Full campaign development and execution – Media campaign, TV/ Radio/ Social/ Trade, PR activation & partnerships program with MTV, Mini & BFM radio.

• Event management of the 42Below Cocktail world cup – world’s most unique cocktail challenge • Supporting brand executive role across Bacardi 42BELOW brands• 42B and MINI collaborative drink driving campaign (CSR focus)• Trade fair execution & Retailer parties• Development of marketing collateral with local agencies.

Dealt with important sales and production channels in a support role.