Help Zeek Digital and its clients in the staffing industry to increase marketing output by setting them up with on-demand marketing teams.

Handle recruiting, finance, data, analytics, systems, technology, and marketing for a veterinary practice.

I REALLY learned what it means to be a product marketer in this position.Oversaw customer research, and learned what type of client actually used our software, and what problems it solved for them. My team used that information to properly position a SaaS product in the market, 6X the site conversion rate, increase sales velocity, and recommend a kick-ass go-to-market strategy. Oh and social ads. Drove a bunch of awareness with those.Marketing analytics too. I got to make some "next-level dashboards" (my boss' words, not mine).Social content planning. Did a fair bit of that. And of course ran agile/scrum, because it's my fav. WOO! I was busy in a year.

Work with stakeholders to create and execute on marketing strategies that drive revenue and market share.

Participate in an agile product team to develop b2c and b2b marketing strategies for North American and global initiatives. My emphasis is digital marketing strategy. Responsibilities include... - Consulting with product owners to plan agile, lean, measurable initiatives - Advising senior leadership on prioritization of marketing roadmap - Owner of marketing analytics for USA - Director of user experience practice expansion for USA - Working with creatives, devs, product owners to flesh out and estimate work / user stories - Preparing and prioritizing a backlog - Working with creatives to deliver marketing assets - Measuring and analyzing initiatives to understand their effectivenessStrategies often include tactics such as SEO, SEA, SEM, email, social media, marketing automation, content marketing, remarketing, conversion optimization, minimum viable product development, email marketing, user experience testing, A/B testing, and other keywords that will help recruiters find me.

• Manage a team of designers, analysts, developers, and marketers to impact business objectives.• Member of Randstad Holding’s global steering committees on Analytics and Conversion Optimization.• Work closely with business leaders to build tools and campaigns that align with organizational goals.• Work with digital marketing delivery teams to produce email, demand generation, thought leadership, and lead nurturing campaigns. • Search Engine Optimize Randstad's web presence.• A|B test designs and information architecture to increase conversions.• Manage B2B, B2C and thought leadership marketing campaigns and conversion funnels. • Managed and local digital demand generation campaigns.• Managed social media presence.• Wrote, edited, produced, directed and even starred in external and internal marketing videos.

• Designed user interfaces for web app and home page following ‘Lean Startup’ methodology.• Developed framework for reporting viral coefficient and user retention in Google Analytics.• Devised integrated marketing plan including pricing structure, audience targeting, SEO, social, remarketing, video production, and landing page optimization for 2014 launch.• Wrote HTML, CSS, and Javascript to implement and polish landing page design.

• Tripled advertising ROI by cutting vendor costs and increasing conversion rates.• Enhanced site designs, increasing conversion rates by 50%.• Used analytics to improve email designs and increase action rates by 85%.• Increased search engine traffic on a previously optimized site by 72% in under than 6 months.

• Increased company PPC traffic by over 100% while cutting costs by 33%.• Increased search engine traffic by 233% in less than 6 months on a previously optimized site.• Successfully implemented viral campaigns that drove 180,000 visits in just two days.• Tested and implemented internal link building strategies and on page optimization tactics. • Executed multiple external link building campaigns using social media, link-baiting, and ‘black hat’ as well as ‘white hat’ variations of each.• Gained proficiency in HTML and CSS.

• Managed PPC program, increasing sales by 98% while ad costs rose only 5.03%.• Directed Search Engine Optimization (SEO) efforts, increasing traffic 243%.• Increased monthly revenue 17%, implementing SEO and Pay-Per-Click (PPC) strategies.• First foray into user experience, including A|B layout testing, onsite search analysis, and shopping cart funnel analysis.

SEO copywriting, and walking through the cold philadelphia streets to fetch energy drinks for IT at the local wawa