Brain Blast Media is a niche consultancy which provides marketing strategy, lead generation, and content creation services to thought leaders, coaches, and personal brands.

#WMYST is a nonprofit founded by Mark Goulston and Michael Hernandez on making the world happier, one smile at a time. WMYST was launched officially in February of 2020, in a TED talk by Mark Goulston at TEDxResedaBlvd in Santa Monica, CA. Link below.

XYZ Marketing provides digital marketing strategy and execution services for businesses.For a Niche Consultancy ​- Developed a digital strategy focused on generating new leads through Google Ads. to replace an organic YouTube strategy. Implemented funnels, landing pages, keyword research, SMS and email nurture sequences that led to new leads in the first week. Generated $200k+ in MQLs on <$800 monthly budget with $30k+ in deals at a close rate of 14%. The number of MQLs was 4x the leads received organically under YouTube strategy.For an e-learning SaaS​ - Created an informal three-step value-driven cold email follow-up sequence which increased conversions by 30%. Implemented an automated scheduling system to reduce employee overhead by 17% and optimize sales workflow to increase sales efficiency.For an e-commerce brand ​- Developed an online women’s clothing brand with a focus on Instagram influencer marketing strategy. Built a martech stack that included Shopify, Zapier, Google Sheets, and Drip. Increased AOV from $20 to $35 in three months through up-sells using tools including Privy.

Account Manager brought in to execute and manage marketing campaigns across a number of channels. This includes planning, lead generation, management, business analysis, and community monitoring.* Strategic Planning:- Develop strategic digital strategies and execute marketing campaigns for new and existing clients.* Lead Generation:- Execute multi-channel marketing using Google PPC, Display Ads, Retargeting, Facebook & Instagram, and email marketing.* Data Management:- Create & Optimize CRM & Sales Pipeline for new and existing clients.* Content Creation:- Create and distribute digital content through distribution channels. These channels include Website, Blog, Press Releases, and Social Media.* Business Analysis:- Conduct market analysis, and make data-backed decisions based on metrics & KPI tracking for new & existing clients.* Content Management:- Streamlined digital content workflow by organizing digital assets such as photo & video content. Frequently uploaded to channels such as Wordpress CMS, and other Social Media platforms.* Social Media Marketing:- Increase awareness, write copy, and manage Social Media communities.

Worked in a team environment to strategize and execute large-scale creative rebranding of many local, national, and international clients. Also included wearing many creative media hats, including but not limited to:Retouching & Photo Editing, Photography, Video Editing, Cinematography, and Graphic Designing.

Created dozens of informational recruiting YouTube videos for Steven Douglas recruiting firm in-house. Video ideas were planned, strategized, filmed, and edited by me. The top-performing video I produced "10 Tips To Impress A Recruiter" outperformed their previous video view average by 100x.