Michael Brewster Email and Phone Number

I am an experienced business and marketing strategist with substantial expertise building strong brands, and designing winning go-to-market strategies. My background includes roles in corporate/brand marketing, industry solution marketing, product/service marketing, and regional sales enablement; providing me unique insight into how marketing can best support a firm's growth strategy. An undergraduate engineering degree and start-up management consulting experience provided an appreciation for how data and processes, supported by technology, focus leaders on KPI performance, and is the foundation upon which I have built my marketing competencies. Other core principles that support my success, include:• Marketing is a growth lever. If marketing is viewed as a cost center, there's room for improvement. • Effective marketing complements strategy. Growth strategy and business planning processes drive marketing priorities from the top-down. Bottom-up approaches fragment practice, marketing, and sales resources and deliver sub-optimal results.• In the professional services industry, brand stewardship means not only creating and managing a brand platform, but also implementing frequent programs to help professional teams “walk the talk.”• A cohesive go-to-market architecture helps organizations prioritize initiatives to align industry marketing, service marketing and sales teams to revenue goals under the brand charter.• Embracing a buyer-centric approach is core to any marketing transformation. It focuses marketing and sales teams on supporting a buying cycle for demand creation, drives messaging and thought leadership, accelerates solution development, and enhances customer lifecycle management.