Mike Brodecki Email & Phone Number

Chicago, Illinois, US

Chicago, Illinois, US

• Account Coordinator promoted to PPC Account Manager – Huntington Learning Center
• Day-to-day contact for ~165 Huntington Learning Center franchises regarding their PPC/SEM campaigns & retargeting display campaigns while cross-selling one-off social media and programmatic display campaigns
• Analyze reporting data and accounts to provide optimization recommendations to both clients and internal teams to ensure best practices and clients’ needs are being met
• Part of a team that increased HLCs running paid search campaigns by ~65 and retargeting campaigns by ~145 since starting at Liquidus
• Pitch Liquidus’s digital advertising bundle to both new and existing Huntington Learning Center franchisees
• Travel to represent Liquidus at HLC’s annual convention to meet and greet with existing and potential clients

Chicago, IL, US

• Monitored analytics, reports, and purchases to ensure live campaigns were executing properly
• Utilized consumer insights, past campaigns, competitive analysis, and data while setting up new campaigns
• Managed the content calendar for all CRM buys through the KraftRecipes digital outlets
• Helped create presentation materials for pitches to the client and their brand teams
• Implemented the 2017 Q1 KraftRecipes Pinterest campaign
• Built relationships with internal brand teams, KraftHeinz brand team, and client contacts to complete projects

Champaign, Illinois, US

• Cross sold advertising solutions that included: print, online, radio, non-traditional, and social media
• Created sales decks and proposals tailored to individual account needs
• Developed relationships with strong verbal, phone, and written communication with 200 monthly reach outs
• Cold called new clients to pitch advertising opportunities and successfully turning prospects into clients
• Built a sales pipeline by selling to current clients, turning prospects into clients, and identifying new leads
• Regularly hit monthly, semester and yearly goals that were both individual and team based

Champaign, Illinois, US

• Promoted to new student manager position focused on increasing digital revenues
• Hired and managed a team of interns that provided social media consultation for clients in the CU community

US

• Utilized texting, online, and social media platforms in order to optimize promotional campaigns
• Updated ‘proof of performance’ website for all promotions and events
• Implemented weekly revenue generating promotions and special events from inception to conclusion
• Drafted press releases for new hires, TV programs and created ‘live read’ copy for promotional events
• Assisted at community events: Taste of Chicago, Blues Fest, Pride Parade, Kids Fair, and Bud Billiken Parade
• Trained most recent marketing and promotions intern on everything needed to complete everyday tasks

Oradell, NJ, US

• Conducted market research of schools eligible to receive free tutoring services
• Pounded the pavement - promoted the 15-year anniversary of business to dozens of local businesses
• Assisted videographer during taping of parent and student testimonials http://y2u.be/Q2D05z82clk
• Conducted ground sign campaign
• Created a Facebook presence for the local Huntington Learning Center
• Worked at community expo as a student representative informing students of Huntington’s services

Chicago, Illinois, US

• Provided excellent customer service by accurately executing orders
• Advanced from taking orders at front counter to working drive-through and managing multiple customers simultaneously
• Increased sales through use of suggestive selling
• Worked effectively with fellow employees to efficiently and effectively fill customer orders