Avp Marketing - Digital Strategy
Zionsville, In, Us
Focused on building brand awareness through sports and education and driving annuity sales through a direct-to-consumer e-commerce platform – Gainbridge.life.* Developed and managed a paid multi-media advertising budget.* Launched, tested and reported on campaigns involving email marketing, paid search, paid social, display, connected TV, broadcast TV, podcasts and influencers.* Owned relationship with local ad agency and several vendors to drive a B2C (Business to Consumer) cost-per-acquisition (CPA) sales model.* Leveraged 1st and 3rd party data to measure attribution, improve the overall web site customer journey and increase conversion rates.* Lead brand discussions with copy writers, video editors, and designers to ensure messaging was aligned.* Wrote organic and paid social media copy for Facebook, Twitter, Instagram and Linked In.* Collaborated with agency on ideation and marketing messages that were integrated into several high-profile sports sponsorships including the Gainbridge LPGA tournament, the Miami Grand Prix F1 Race, the Indianapolis 500, and the Gainbridge Fieldhouse.* Streamlined, tracked and reported to key stakeholders the performance and results from our paid media campaigns, social media and partnerships* Worked closely with our agency on ideation and marketing messages that integratedinto several high-profile sports sponsorships including the Gainbridge LPGAtournament in Boca Rio, FL, the Inaugural Miami Grand Prix F1 Race, the Indianapolis500 as well as Gainbridge Fieldhouse, home of the Indiana Pacers and Indiana Fever* Lead the D2C organic social media content strategy through various channels includingFacebook, Instagram, Twitter, and LinkedIn* Partnered with several industry verndors to drive a cost-per-acquisition sales model* Gained experience with NFTs through a 2022 campaign linked to our racingsponsorships