➢ Building and maintaining existing relationships with clients➢ Developing and executing digital marketing strategies➢ Conducting market research➢ Analyzing campaign performance➢ Preparing reports and presentations➢ Identifying opportunities for upsells to existing clients➢ Training and working with the client and their staff to properly nurture their lead pipeline

Dedicated to helping small to mid-size businesses reach and engage with their ideal and most profitable customers through multiple digital channels. With a focus on transparency and communication, I'm working to ensure our clients understand and see value in their investment.

Focused on building brand awareness through sports and education and driving annuity sales through a direct-to-consumer e-commerce platform – Gainbridge.life.* Developed and managed a paid multi-media advertising budget.* Launched, tested and reported on campaigns involving email marketing, paid search, paid social, display, connected TV, broadcast TV, podcasts and influencers.* Owned relationship with local ad agency and several vendors to drive a B2C (Business to Consumer) cost-per-acquisition (CPA) sales model.* Leveraged 1st and 3rd party data to measure attribution, improve the overall web site customer journey and increase conversion rates.* Lead brand discussions with copy writers, video editors, and designers to ensure messaging was aligned.* Wrote organic and paid social media copy for Facebook, Twitter, Instagram and Linked In.* Collaborated with agency on ideation and marketing messages that were integrated into several high-profile sports sponsorships including the Gainbridge LPGA tournament, the Miami Grand Prix F1 Race, the Indianapolis 500, and the Gainbridge Fieldhouse.* Streamlined, tracked and reported to key stakeholders the performance and results from our paid media campaigns, social media and partnerships* Worked closely with our agency on ideation and marketing messages that integratedinto several high-profile sports sponsorships including the Gainbridge LPGAtournament in Boca Rio, FL, the Inaugural Miami Grand Prix F1 Race, the Indianapolis500 as well as Gainbridge Fieldhouse, home of the Indiana Pacers and Indiana Fever* Lead the D2C organic social media content strategy through various channels includingFacebook, Instagram, Twitter, and LinkedIn* Partnered with several industry verndors to drive a cost-per-acquisition sales model* Gained experience with NFTs through a 2022 campaign linked to our racingsponsorships

Developed and executed on a strategic business plan to maximize and drive digital revenue operations for Indiana’s top local TV station. Efforts resulted in 5 straight years of revenue growth through sales of display, paid search, mobile, video and OTT streaming.* Managed and optimized display, video and sponsorship ad inventory for desktop/mobile site* Developed and directed ad operations processes* Delivered weekly and monthly ad inventory reports along with ROI metrics for clients* Worked in tandem with ad ops team to project ad impressions and ensure digital ad delivery* Collaborated with news directors inside the organization to drive audience and traffic to this site* Assessed and hired several 3rd party vendors to fulfill a complete suite of digital solutions. * Trained and developed 20+ sales representatives and managers. Designed and provided hundreds of sales collateral materials and presentations for both internal training and external B2B prospects.

Managed a team of digital sales specialists responsible for carrying out a plan to increasead revenue associated with wishtv.com. Optimized advertising inventory and collaboratedwith executive team to ensure traditional account executives were trained and armed withthe necessary tools to drive new business. Grew digital revenue by 73% in first three years.* Provided new ideas centered around driving digital revenue at a local, regional and national level.* Trained and motivated both Digital Account Executives and Broadcast Account Executives to engage in high level conversations pertaining to customized digital solutions.* Created unique and compelling sales programs for our Account Executives to bring to market.* Grew overall digital revenue by 73% in first 3 years using a combination of our owned and operated website wishtv.com and grew targeted digital revenue by 318% (SEM, SEO, Programmatic).

* Promoted to this position in order to streamline interactive communications and sales at the corporate level* Produced and delivered “Sales Rally” presentations to Vice Presidents, Publishers, and Advertising Executives internally* Assigned to develop strategic business models including local online directories and marketplace* Gained experience within all facets of newspaper marketing and promotions* During first quarter, exceeded 100% of sales goals

* Trained and developed more than 1,100 sales representatives across LEE’s 43 newspapers* Developed and implemented a strategic sales program (Interactive Marketing Builder) for 13 of LEE’s top newspapers* Embedded a CRM tool within 25 newspapers used to increase account retention* Conducted seminars aimed at educating local businesses on interactive advertising * Played a key role in the launch and implementation of Yahoo!s Behavioral Targeting products* Gained experience marketing online advertising products including SEM, SEO, BT, Video, E-Mail, Social Media, and more* Hosted weekly conference calls for more than 100 participants aimed at increasing interactive advertising sales* Assisted in growing online advertising from 6% to 12% of total company revenue

* Specialized in advertising sales consulting, strategic planning, and account representative development * Communicated and implemented interactive sales strategies across more than 30 newspapers nationwide* Assisted in development of interactive revenue budget planning for LEE newspapers* Played an integral part in LEE’s strategic partnership with Yahoo! Hot Jobs