Growth has always been an expectation. For as long as I can remember I've had a strong drive and obsession with making advancements to facilitate growth. Using the skills I've developed over 15+ years I consult with business owners to drive growth through strategic marketing opportunities.

Consumer obsessed leader owning customer acquisition, retention and customer win back strategies to drive company revenue. Partner with finance team to develop business goals, track LTV:CAC and make adjustments based on unit economics. Manage in house consumer marketing team and external agency partners to achieve channel specific acquisition and engagement KPI’s. Advisor to B2B team on all media buys.SELECT IMPACT AREAS —- Achieved 108% assigned company KPI’s by using A/B testing, marketing channel mix optimizations and partnership with key internal partners.- Lead email testing initiative to engage more members by optimizing for CTR and saw a 57% increase in KPI.- Enhanced channel mix by implementing OTT/CTV as new channel and delivered 1 Million incremental impressions to targeted audience.- Implemented new digital ads strategy that resulted in a 251% increase in new customer acquisition, and an increase of 1,660% in impressions to target audience.- Slashed agency costs 55% by consolidating agency partners across the marketing team, while ensuring the continuation and enhancements of services.

Developed strategic vision for digital marketing organization to exceed financial goals as well as expand brand into new audiences. Coached key team members, engaged internal stakeholders and agency partners in identifying emerging opportunities to increase market penetration, brand exposure and results optimized campaigns.SELECT IMPACT AREAS —- Owned and managed marketing P&L to ensure positive ROI, expanded LTV and increased customer acquisition resulting in growth of 300% over 20 months.- Built and managed 24 month strategic planning process for customer acquisition identifying three core initiatives for expanded growth.- Managed and developed a team of 8 marketing professionals accountable for all digital media strategies while utilizing pilot programs and A/B test and learn approach to optimize consumer experience to achieve company KPI’s- Negotiated savings with agency partners resulting in reduction of 23% in costs over 24 months while growing channel 74%

Maximize digital marketing programs to deliver profitability through planning and executing marketing strategies to drive new revenues into organization. Developed accurate financial forecasts and plans utilizing strategic planning and operational execution. Delivered against aggressive performance milestones and goals.SELECT IMPACT AREAS —- Enhanced four digital properties owning the on-site and off-site SEO initiatives that resulted in 1.4 increase in top line revenue with a 24% decrease in spend.- Oversaw SEM efforts to ensure 600+ campaigns with over $6 Million in annual spend exceeded business objectives for demand generation with 22% increase in conversions, 38% reduction in customer acquisition cost and 44% increase in conversion rate.- Deployed, managed and developed monthly email marketing campaigns, including A/B testing to enhance open rate and content effective rate resulting in $4.8 in incremental revenues to the business over 5 years.- Developed and mentored a marketing team of five including oversight of creative team and 2 outside agency partners. - Deliver, in conjunction with the CMO and CFO, annual budgets and financial plans for branch/franchise strategic marketing efforts and responsible for ongoing monthly updates of budgets and plans.

• Developed and implemented digital marketing strategies including SEO and Paid Search resulting in a KPI improvements of over 30%• Optimized paid search campaigns that resulted in a reduction of 12% spend while delivering profitable business • Managed agency relationship for development and deployment of six company websites used for lead generation while reducing contact cost by 17%• Communicate marketing objectives with all stakeholders within the organization including sales staff, branch managers, regional managers and corporate executives• Achieved marketing objectives by leading quarterly strategic planing sessions and completing action plans based upon company performance• Meet financial objectives by forecasting requirements, preparing a monthly and annual marketing budget, scheduling expenditures, analyzing variances, initiating corrective actions when needed• Grow customer engagement strategies, testing approaches and reporting to understand the effectiveness and ROI of all marketing campaigns