Mike Bueno Email & Phone Number

Washington, Dc, Us

Falls Church, Virginia, Us

After leaving the The Avocado Show, I took some time off to recharge and travel, while mentoring colleagues and serving as a consultant to contacts and businesses in my network.

Amsterdam, North Holland, Nl

As a senior member of the executive MT at The Avocado Show, I helped guide the brand through a period of significant capital investment and rapid growth: From three locations in Amsterdam and Brussels to an international brand with multiple owned restaurants in Benelux and franchised restaurants in Spain, the UK, France and Germany. In this role, I oversaw brand marketing, multiple agency relationships and strategic partnerships, as well as local field marketing and sales for all locations.Highlights:• Developed a signature brand campaign that drove sustained breakfast sales lifts of 15-20% throughout the system• Oversaw the retail and digital launch of The Avocado Show cookbook, leading to sales of tens of thousands of copies since 2018• Led all marketing and design aspects of The Avocado Show To Go: a project to develop a quick-service model of the original restaurant concept, leading to a successful launch and profitability within months of opening• Developed global assets, published multiple toolkits, launched a gift card program and established a social advertising service for all locations• Reported directly to the founder, managed 4 direct reports and led multiple franchisee relationships

After leaving Wendy's, I established a branding and digital marketing consultancy and completed multiple projects before relocating to Amsterdam in the spring of 2018.

Dublin, Ohio, Us

At Wendy’s, I directed digital advertising, social media, Wendys.com and CRM. During my tenure, I drove numerous award-winning advertising and social campaigns while leading strategic relationships with Buzzfeed, Facebook, Google, Snapchat, Twitter and other platforms.Highlights:• Established Wendy’s as a an influential brand on Twitter that led to its crowning as the "queen of Twitter roasts”• Led the team behind Twitter’s #NuggsforCarter phenomenon in 2017, the most viral tweet ever with 3,430,249 retweets• Delivered the digital re-introduction of Wendy’s “Where’s the Beef?” campaign, including videos, websites and a dedicated customer service hotline that drove sales throughout the system• Oversaw an influencer program to add reach to Wendy’s first Super Bowl spot in more than 20 years, driving home its "Fresh, Never Frozen” message and delivering more than 32,000,000 impressions within 24 hours• Led the creation of focus group videos with real consumers to show reactions to the Jalapeño Fresco Sandwich, an LTO made for spice fanatics, delivering a +8 point lift in ad recall and +4 point lift in purchase intent• Developed a campaign to promote Wendy’s Baconator cheeseburger, garnering more than 100,000,000 views across various channels and drawing a 20% engagement rate on Twitter• Oversaw a digital fund-raising campaign for Wendy’s founder Dave Thomas’ foundation featuring #share4adoption, which was used nearly 400,000 times, generating 6,000,000 impressions and $500,000 in donations• Led the digital re-introduction campaign for Wendy’s Taco Salad, causing several franchisees to temporarily remove the item from their menus due to overwhelming demand • Led the creation of an influencer music video and livestream event starring YouTube celebs Rhett & Link to launch Honest Tea, delivering 233,000,000 impressions while reaching 62,000,000 consumers• Managed 7 direct reports, multiple agency relationships and annual budgets of $35 million+

Louisville, Ky, Us

While at Brown-Forman, I led global digital marketing efforts for Finlandia Vodka, where I built strong relationships with key stakeholders, including global (HQ) and market-based teams in Europe, Latin America and Asia. I educated regional and local teams on digital best practices, identified resource gaps, and consulted with individual markets as needed to solve various ad hoc marketing challenges.Highlights:• Delivered a global social media strategy, digital tone of voice, and expanded content development guidelines to markets, along with more than 180 unique pieces of content• Educated regional and local teams on digital best practices, identified resource gaps, and consulted with individual markets as needed to solve various ad hoc marketing challenges• Built strong relationships with key stakeholders across the business, including global and market-based teams in Europe, Latin America and Asia• Managed 4 direct reports, the global digital agency relationship and an annual budget of $1 million

Plano, Tx, Us

At Dr Pepper Snapple Group, I led all digital marketing programs for Snapple, Sunkist Soda, 7UP, Sun Drop, Canada Dry and Hawaiian Punch. In doing to, I successfully guided each brand through increases in digital spending on video advertising, paid search, social media, CRM, promotions and events. I also managed multiple agency relationships and combined annual budgets in excess of $5 million.Highlights:• Led all digital marketing programs for Snapple, Sunkist Soda, 7UP, Sun Drop, Canada Dry and Hawaiian Punch• Successfully guided each brand through increases in digital spending on video advertising, paid search, social media, CRM, promotions and events• Managed 2 direct reports, multiple agency relationships and annual budgets of $5 million+

Dallas, Texas, Us

At RD&F, I served as the senior account management lead for several agency clients, overseeing media planning, creative production and project management.

Dallas, Texas, Us

I began as a digital account executive for several small agency clients, and grew to become the lead agency contact for Chick-fil-A’s national advertising program.