Mike Burlin is a Global Product Marketing Manager at Surfline\Wavetrak, Inc.. He possess expertise in digital strategy, social media monitoring, marketing management, white papers, digital marketing and 3 more skills. Colleagues describe him as "Mike has led Traffic Marketing in my team for 2 years as I transitioned to lead the Growth Marketing team in Fresh EU/APAC. Mike led a team of channel managers covering several complex topics spanning Paid Marketing execution across 9 different businesses and budget planning across 11 businesses, influencing the global product marketing roadmap across Paid and Owned and Operated channels (e.g. led the launch of Amazon Associates integration EU/APAC, launch of homepage automated placements). He and his team led the launch of complex growth initiatives in multiple locales, taking a data driven approach to drive topline impact while maximizing efficiency. Mike is a highly committed individual, willing to go the extra mile to achieve results, while maintaining a collaborative approach with stakeholders and leading his team with empathy.", "I worked with Mike for two years whilst launching Morrisons grocery delivery on Amazon in the UK. Mike excels in solving complex problems informing marketing decisions with clear, data-driven insights. His collaborate work style and strategic vision contributed to a successful launch and helped our team achieve customer growth goals for the merchant. For organizations seeking a leader reliable for their analytic skills and ability to facilitate teamwork, Mike is an excellent choice.", and "I had the pleasure of collaborating closely with Mike when I oversaw the marketing team of Amazon Fresh and third-party grocers in Italy and Spain. During this period, Mike provided his leadership and guidance overseeing marketing across various departments. The grocery market was undergoing significant changes at the time, posing challenges for growing our customer base. However, Mike demonstrated strong expertise and commitment to placing customers' needs at the forefront of our strategies. He worked to help my team navigate obstacles, implement new initiatives, and optimize channels for each region. Under Mike's direction, we launched several successful programs to acquire and retain customers. His data-driven approach and focus on results enabled our marketing activities to effectively support business goals. I would recommend him for anyone looking for a marketing leader who is focused on delivering results."