Mike Caldwell Email & Phone Number

Denholm, Quebec, Canada

In early 2021, I successfully trademarked the term "Empathic Marketing," which later became the title of my second non-fiction book – a #1 International Best Seller on Amazon in 7 marketing and entrepreneur categories."Empathic Marketing" is a unique approach that transforms the intangible emotion of empathy into a tangible, powerful marketing strategy. The book offers a 5-step Empathic process to help you truly connect with your audience:Identify your Ideal Buyer and gain a deep understanding of their 4 D's of Transformation Delivery.Craft an Irresistible Offer that goes beyond just the product or service itself, providing exceptional value.Develop captivating Have-to-Have-It Hooks and a compelling Big Differentiator to set you apart.Address any False Limiting Beliefs, eliminating barriers to purchase and building trust.Seamlessly combine all elements to create an irresistible Marketing Premise that resonates with your audience.Discover the power of empathy-driven marketing and elevate your business by embracing the "Empathic Marketing" approach.

Course development and race director for the Atlas Mad Trapper Snowshoe Series.

Denholm, Quebec, Canada

I specialize in done-for-you online lead generation services. I work with my clients to define their ideal client avatar and then work with them to develop an enticing offer. From there I build a lead generation funnel and then oversee and manage the paid traffic directing potential clients to the funnel.

United States

Proud to have served as the Marketing Consultant for Jonathan Zabrocki and his venture, The CPS3. Spearheaded the complete marketing journey—from brand inception and naming to executing a multifaceted campaign that turned heads and opened wallets. My primary focus was on driving Realtor sign-ups for his 3-day coaching events, which served as a springboard for upselling to high-ticket coaching programs.Key Responsibilities:Coined the business name "The CPS3" and shaped its unique brand identity.Crafted compelling offers that differentiated us in a saturated market.Built and optimized high-converting sales funnels.Orchestrated email campaigns that not only informed but engaged.Scripted persuasive video content that captured attention and sparked action.Integrated seamless payment processes, removing any friction in the customer journey.Key Achievements:Managed an online advertising budget exceeding $900,000.Generated a gross revenue of over $3 million during our collaboration.I applied my empathic marketing approach, focusing on understanding the Realtors’ needs, fears, and aspirations, which enabled us to connect on a deeper level and achieve remarkable results. Thrilled to have contributed to the extraordinary growth of The CPS3, and looking forward to similar partnerships that require both strategic thinking and execution excellence.

Thrilled to have played a pivotal role in the turnaround of Agape Bootcamp Gym in Chino Hills, California, owned by brothers Steve and Andrew Bachelor. Tasked with reinvigorating the brand and scaling their business, I set to work transforming their marketing strategy from the ground up.Key Responsibilities:Orchestrated a comprehensive rebrand to resonate with the gym’s target audience.Captured compelling client testimonials that humanized the brand and built trust.Devised enticing offers that spoke to potential clients’ needs and aspirations.Built a results-driven sales funnel to move leads seamlessly from interest to commitment.Managed targeted Facebook ad campaigns with a keen eye on ROI.Key Achievements:Delivered a staggering 36:1 Return on Ad Spend, a testament to the efficacy of our marketing initiatives.Empowered the Bachelor brothers to retire from their full-time jobs within a year, allowing them to focus entirely on the gym.My empathic approach to marketing tapped into the genuine needs and desires of prospective gym-goers, making the Agape Bootcamp Gym not just another fitness center but a community. Thrilled to have turned this underdog into a success story. Looking forward to similar rescue missions that merge marketing savvy with meaningful impact.

I wrote VEAR2Success in 2008. It is a inspirational/motivational book telling the story of how I single handedly turned an abandoned 6000 square foot home into our home and business venue. Since then I have given periodic motivational talks on the VEAR process and philosophy.

Responsible for setting the courses and directing the trail run races at Camp Fortune and the Ark.

I developed and currently teach a course entitled "The Realities and Practices of Off-the-Grid Living".

Responsible for instructing the employees of various organizations (Nortel, Ministry of Transport, Telesat, the Ottawa police, RCMP.. ) various first aid courses ranging from standard first aid to Public Access Defibrillation and Advanced Trauma Life Support.

I was initially responsible for developing and establishing the Preferred Provider Air Ambulance program for the province. Once this was in place, I was responsible for managing the Ottawa office and providing advanced-level paramedic care. Lake County Build A GenerationProgram CoordinatorReporting to the Board of Directors, I was responsible for developing and implementing a strategic plan to reduce the amount of teen pregnancies, drug and alcohol abuse, and violence among Lake County youth.

I was the first paramedic ever hired by Canadian Helicopters in the new Ontario Ministry of Health Preferred Provider Air Ambulance Program. My initial responsibility was to open the flagship Ottawa base and oversee the opening of the bases in London, Kenora, and Moosonee. Once the bases were all operational I was responsible for supervising the paramedics of the Ottawa base as well as general advanced care flight paramedic responsibilities.

Administered advanced level paramedic care, provided training and performed regular firefighter duties.

Reporting to the Emergency Room Physician's Assistant, I was responsible for managing all emergency room and ambulance staff as well as performing advanced life support patient care within these departments.

worked as a full time duty officer for the department before returning to volunteer status in order to focus on my responsibilities at the hospital. I was responsible for all medical aspects of the department as well as general firefighter duties.; Responsible for basic life support emergency medical care and patient transport within a high call volume ambulance service.

Msm, Management

The Regis University Master of Science in Management is a go-to program for aspiring leaders. It gears you up to make data-driven.

Bachelor Of Science - Bs, Wildlife Biology

Activities and Societies: Swim team, VP of the Outdoors ClubI had no idea what I wanted to do with my life at that stage. I thought I.

Nationally Registered Emt-Paramedic, Emergency Medical Technology/Technician (Emt Paramedic)

Thrilled to have completed my EMT-Paramedic training at Swedish Medical Center. This rigorous program honed my skills in emergency medical.

Ambulance And Emergency Care, Emergency Care Attendant (Emt Ambulance)

Completed my Ambulance and Emergency Care Diploma at Niagara College, a foundational step that paved the way for my full paramedic.