Michael Cappiello Email & Phone Number

Paris, Boston

Worked closely with the CEO, COO, and other members of the management and development teams to profitably grow the business in both new and currently served markets. I oversaw activities such as sales, marketing, new business development, contract negotiations, forecasting/budgeting, sales staff management, and was an active participant in the strategic and operational planning process. Primary Responsibilities:I successfully:• Managed Global business development functions and staff• Gained entry into new markets; EU, MENA, The Americas, and APAC• Managed positive relationships with all clients• Participated in the strategic planning process • Developed and executed business plans and key account plans• Analyzed competition and all global markets • Developed advertising and promotional endeavors, including website and tradeshow participation• Identified and assisted in the development of new product/service opportunities• Developed a pricing strategy for our various markets/clients• Negotiated and created contracts with all new clients• Managed sales/marketing budget

Massachusetts

Begun in 1983, our schools were open year round and employed eight full-time, degreed professionals and six part-timers. We offered a unique educational and care opportunity to over 120 children.Managerial and Directorial responsibilities included all accounting and personnel functions, price structuring, inventory control, customer relations, developing advertising and marketing strategies, overseeing all state and local licensing requirements, developing and implementing curriculum and in-house workshops, scheduling children and staff, interviewing prospective parents, and staff training

Boston, Ma

Main responsibility was to establish a new and profitable wholesale brokerage divisionfor this importer of beer, wine and spirits in the Northeast Marketplace. I personallyopened and managed twenty-four new markets. These wholesalers, with a combined sales force of close to seven hundred, sold and distributed our product line to retailers in the six New England States and New York. Sales under my management rose from a mere $125,000 to well over ten million dollars. Most notable accomplishment was the discovery, successful introduction, and distribution of Freixenet, and its related product line, and the outstanding revenue this endeavor provided to our bottom line!. Responsibilities included varied managerial activities, all licensing and brand registrations, new product package designs, federal label approvals, overseeing all importing regulations, arranging international and domestic freight, holding regular meetings and frequently corresponding with owners and top-level management at all manufacturers, wholesalers, and large retail chains, developed marketing and sales strategies, assisted in the creation of National Advertising Campaigns, managed an advertising and promotional budget of 1.8 million dollars, negotiated and coordinated all media buys. Held regular sales meetings at all wholesaler outlets, developed sales projections and required quotas, arranged all promotional functions and traveled regularly throughout the Northeast Market.

Lake Of The Ozarks, Mo

Conceived the concept of this nightclub/restaurant, which had a seating capacity of 550 and a staff of 35. Club Bonaparte’s was a major success and attained a position among the top five entertainment venues in the Midwest. Responsibilities included all accounting and personnel functions, inventory management and quality control, price structuring and budget forecasting, menu design, public relations and promotions, media and marketing research and analysis, creating and implementing advertising concepts, producing and programming nightly shows, and creating and implementing training programs for all staff.