Mike Cart Email & Phone Number

Toronto, On, Ca

New York, Ny, Us

Hired to develop and execute America’s commercial sales strategies, focusing on market segmentation, pipeline management, and tailored value propositions across some of the largest global retailers. Represented Botify at major industry conferences and trade shows.♦ Collaborated on generating $12M in new revenue in 2023 (118% of annual target), the highest growth in company history, by leading an enterprise sales team of 6.↳ Coached and developed top-performing AE, who achieved the highest first-year revenue mark in history (>$600k).♦ Partnered with 7 of the top 10 largest global retailers, strengthening relationships and expanding enterprise footprint, contributing to recognition as the fastest-growing SEO company worldwide over the past 5 years.♦ Maintained the commercial sales team revenue growth on pace with YTD targets heading into Q4, despite challenging market conditions.♦ Co-architected and launched a new product offering targeting the down-market TAM, driving early-stage adoption and capturing new business.

New York, Ny, Us

Bloomington, Minnesota, Us

Led Sales, Marketing, Customer Success, Product, and Operations. Refined operational structure to continue hitting and exceeding revenue and sales targets by limiting churn, maximizing revenue generation, increasing deal size and conversion rates, and positioning employees for success.♦ Sourced to establish Siteimprove in Canada, multiplying revenue from <$500K to +$7M; positioned Canada as top-performing country with overall growth since 2015 at >40% YoY. ♦ Scaled team from one to 30 to coincide with rapid revenue growth establishing a hiring process that attracts top talent.↳ Hired across Sales, Marketing, Partner Channel, Customer Success, Product Specialists, and Operations.♦ Realized consistent new sales growth averaging a 111% increase YoY. ♦ Positioned Canada as top market globally in 2020 with YoY growth of 52% for new sales (sales 118%) with 100% employee retention; mitigated impact of COVID-19.♦ Acted as public face of Siteimprove Canada, participating in webinars, panels, podcasts, radio interviews, and featured in various media outlet publications. ♦ Boosted partner channel leads, increasing direct/indirect revenue by 146% YoY on average from 2020-2021.♦ Optimized marketing function for leads to converted ARR. Implemented content syndication, partner and customer webinars, intent campaigns, and account-based marketing.

Bloomington, Minnesota, Us

Established multiple business functions to encourage revenue growth and ensure a fully functional and scalable operation. Formed Marketing, Customer Success, Product, and Operations.♦ Tripled average deal size from 2018 to 2020 by implementing a value/outcome-based selling approach; shifted from product-focused sales to solutions-based and consultative.♦ Recorded highest new sales achievement company-wide, averaging 108% between 2018 & 2020. ♦ Coordinated strategic shift from public to private sector to expand customer base and land higher-spend clients.↳ Increased private ARR from $1.5M in 2019 to $2.6M in 2020 while maintaining growth in public, expanding ARR from $1.35M to $1.9M.↳ Generated YoY increase in customers in both sectors, increasing total from 397 to 439. ↳ Expanded maximum deal range closing +$100K deals with net new enterprise logos.♦Created sales engineer position in 2018 to ensure technical understanding of complex offerings and customer software requirements were met, pivotal in increasing deal size and conversion rate.

Bloomington, Minnesota, Us

Created and implemented the organizational structure for the Canadian business. Established foundation for scalable sales engine that has grown YoY since inception. Positioned Siteimprove Canada to be one of the top-performing markets globally.♦ Increased new sales by 235% in 2015 and 101% in 2016 by developing sales strategy and process, budgets, and five-year road map.♦ Refined resources to reflect Canadian market, including developing end-to-end sales playbook, defining ICP and buyer personas, building cadences and scripts, and creating use cases.♦ Improved performance and fostered community by implementing a Quarterly Club that recognized top-performers; hosted Annual Kickoff since 2016.

Edmonton, Ab, Ca

Built team of quota-achieving sales professionals, developed & executed sales strategy, and drove new business by maintaining strong relationships, prospecting, and coaching/mentoring team. ♦ Key factor in Audability being named to PROFIT 500 list with overall growth of 451% over 5-year span, including closing largest direct recurring revenue deal in company history (Hostopia). ♦ Built outbound sales team from one to five representatives to ensure consistent YoY growth.

Toronto, Ontario, Ca

Managed and developed sales process, providing leadership, direction, and support to sales teams. Directed teams to achieve targets while laying foundation for culture of professionalism.♦ Created sales structure and provided training on cold calling, proposal creation, negotiation, and closing.

Chicago, Il, Us

Acquired new business and grew clients in the Toronto area and globally. Hosted presentation and demonstration of products and services and maintained presence in various social groups.♦ Achieved Gold Club status in first year, finishing at 108% of quota within nine months; hit 123% of quota in 2011.♦ Attained rank #1 across all national sales representatives for 2010 & 2011.

Brampton, On, Ca

Managed accounts in greater Toronto area while maintaining and building client relationships. Led product demonstrations and presentations. ♦ Awarded bonus for placing in top 40 of 250 representatives and ranked #9 in Canada for performance from December 2008 through August 2009.

Ba, Advertising/Marketing

Bachelor Of Arts, Advertising