Mike Cassetta

Mike Cassetta Email and Phone Number

VP of Business Development at Revcontent @ RevContent
Mike Cassetta's Location
Raleigh, North Carolina, United States, United States
Mike Cassetta's Contact Details
About Mike Cassetta

Collaborative sales leader with diverse experience in the news, entertainment and sports industries. Areas of expertise include consultative selling, Software as a Service (SaaS), and strategic brand partnerships, with specialized experience in Content Management Systems (CMS), Video, Mobile and OTT Apps, and Digital Advertising Platforms. My strong Customer Success and Strategic Account Management background informs my sales process: I cultivate relationships by building trust with both existing and new clients, providing excellent management of the full sales life cycle.My accomplishments include digital transformation consulting that created new revenue streams and established future high-dollar services; forming a trusted strategic partnership and leading the delivery of a SaaS product suite during a merger and acquisition; and a strong track record for generating multi-million dollar new business verticals by providing excellent customer success management.

Mike Cassetta's Current Company Details
RevContent

Revcontent

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VP of Business Development at Revcontent
Mike Cassetta Work Experience Details
  • Revcontent
    Vice President Of Business Development
    Revcontent Apr 2023 - Present
    Sarasota, Florida, Us
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  • Revcontent
    Director Of Business Development
    Revcontent Dec 2020 - Apr 2023
    Sarasota, Florida, Us
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  • Engine Media
    Vp, Business Development & Enterprise Accounts
    Engine Media Jan 2015 - Dec 2020
    New York, Ny, Us
    ▪ Regularly exceed revenue growth targets for a suite of Solutions, Products and Services that empower media, news, sports/esports, entertainment and higher education organizations to streamline workflows, publish content and drive revenue through the adoption of new technologies.▪ Deliver go-to-market strategies and exceed revenue growth targets for Fortune 500 news, entertainment, higher education, and sports companies throughout North America.▪ Lead Customer Success and Inside Sales teams for CMS, mobile and OTT apps, online video platform, and digital advertising solutions.
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  • Frankly Media
    Vp, Customer Success & Strategic Account Management
    Frankly Media Mar 2011 - Jan 2015
    Atlanta, Georgia, Us
    ▪ Lead digital transformation strategies for North American news & entertainment companies, increasing interactive audience and revenue growth by 200% over an 18 month period.▪ Develop and execute strategic sales and marketing plans to increase consumption and generate over $4 million in new annual client revenue.▪ Direct a team of Customer Success Managers by providing valuable training and growth best practices to customers that lead to high customer retention and revenue growth▪ Lead distribution efforts with a focus on client renewals and new business, with a 100% close rate.
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  • Worldnow
    Senior Manager, Operations And Customer Success
    Worldnow Feb 2005 - Mar 2011
    Long Island City, Ny, Us
    ▪ Establish and grow team focused on a new product line, Automotive Classifieds. ▪ Recruit and oversee team members across Customer Success, Operations, and Development to launch and manage Automotive Classifieds for 40 plus Top 100 media markets.▪ Achieved 25% revenue to the bottom line with process improvements implemented through the new sales team.
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  • Worldnow
    Manager Of Customer Success
    Worldnow Oct 1999 - Feb 2005
    Long Island City, Ny, Us
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  • Comedy Central
    Sales Marketing Coordinator
    Comedy Central Jun 1996 - Oct 1999
    New York, Us
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Mike Cassetta Skills

Digital Media Digital Strategy Online Advertising Account Management Strategic Partnerships Social Media Marketing Mobile Marketing Digital Marketing Advertising Sales Content Management Advertising Integrated Marketing Sem Online Marketing Content Strategy Email Marketing Interactive Marketing Web Analytics Media Planning Mobile Advertising Salesforce.com Lead Generation User Experience Analytics Mobile Devices Social Networking E Commerce Ppc Web Video Search Engine Marketing Google Analytics Web Marketing Software As A Service Direct Sales Strategic Planning Channel Partners Customer Relationship Management Business Development Marketing Strategy Public Relations Digital Video Mobile Applications Sales Enablement Content Management Systems Team Leadership Leadership Consultative Sales Management Strategic Brand Consulting Strategic Brand Positioning Sales Prospecting Social Media New Media Strategy Management Facebook

Mike Cassetta Education Details

  • William & Mary
    William & Mary
    History

Frequently Asked Questions about Mike Cassetta

What company does Mike Cassetta work for?

Mike Cassetta works for Revcontent

What is Mike Cassetta's role at the current company?

Mike Cassetta's current role is VP of Business Development at Revcontent.

What is Mike Cassetta's email address?

Mike Cassetta's email address is mc****@****inc.com

What is Mike Cassetta's direct phone number?

Mike Cassetta's direct phone number is +141586*****

What schools did Mike Cassetta attend?

Mike Cassetta attended William & Mary.

What skills is Mike Cassetta known for?

Mike Cassetta has skills like Digital Media, Digital Strategy, Online Advertising, Account Management, Strategic Partnerships, Social Media Marketing, Mobile Marketing, Digital Marketing, Advertising Sales, Content Management, Advertising, Integrated Marketing.

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