Michael C. Email & Phone Number

Windsor, Ct, Us

As a Marketing Manager at Morris Group Inc., I've spearheaded initiatives that have significantly elevated our brand presence and customer engagement I've also curated content strategies, including a comprehensive blog series that has positioned us as thought leaders in the CNC machinery space. My work has been instrumental in forging long-lasting partnerships with industry-leading builders, enhancing our product portfolio and customer satisfaction.

East Hartford, Ct, Us

Led and managed all functions related to digital and conventional marketing such as social media, email, trade show and conference production, and online video media platforms for the magazine, video content, and news verticals. Significantly increased email engagement rates by 40% and social engagement rates by 25-45%. Delivered active support to the video team by creating on-screen motion graphics for video as a backup. Increased viewership of exclusive webinars by 30% within two months of employment with a 20% increase month over month.

Middletown, Ct, Us

Developed high-quality material for Facebook, Twitter, and Instagram, such as articles, infographics, videos, and slideshows, and planned their deployment using editorial calendaring software. Evaluated, assessed, and reported marketing communications’ effectiveness and focused on increasing outreach in collaboration with outside agencies. Collaborated and functioned closely with sales reps, customer service, quality assurance, and purchasing departments to support and effectively manage occasional sales situations. Established and maintained new business relationships that aided in driving sustainable growth.

Milford, Ct, Us

Supervised, managed, and supported a 10-member creative team accountable for promoting product portfolio by devising all online graphic design, photography, trade show booth design, and in-store displays. Searched and defined target markets and demographics in coordination with sales marketing. Managed the project from beginning to completion, produced detailed progress reports, and guaranteed on-time delivery. Led and directed all functions related to the integration of firm acquisition assets, including logo files, product files, sales sheets, marketing materials, user manuals, warranty cards, packaging structures, and artwork.

Milford, Ct, Us

North Haven, Connecticut, Us

North Haven, Connecticut, Us

Visual Communications, Graphic Artis

Certificate, Trade Show And Exhibition Management And Design

Certificate Of Trade Show Management, Marketing