Mike Catalano Email and Phone Number
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Senior global marketing and business development executive skilled in strategic and tactical marketing to drive growth in tough, dynamic markets. Experienced with start-ups and turn-around situations. Extensive international business experience in life science, diagnostics, and pharma/biotech markets, including over three years living and working in France. Significant technical knowledge in software, instrumentation, robotic systems and imaging; and scientific understanding of genomics and assays for research and diagnostics. Enthusiastic, independent worker with a strong, combined technical and business background.• Drive Growth – Grew diagnostic test orders by more than 300% over two years by applying multi-pronged digital marketing approach targeting physicians, patient families, and advocacy group partnerships and close coordination with sales. Achieved double and triple digit growth in marketing roles at four different companies.• Cross-functional Team Leadership – Led large cross-functional teams with 10-20+ members in multiple locations for new product development and post-launch support. Implemented cross-functional stage gate development process.• Digital Marketing Leadership – Introduced advanced marketing automation at Courtagen to better target physicians for diagnostics testing coupled with social media marketing to improve outbound marketing performance. Championed and built customer portal to leverage the user community and build brand loyalty. Built first multimedia production studio for content creation.Strengths that Impact Across the Organization:• Strategic and Tactical Marketing• Digital Marketing • Market Research• Data Analysis and Visualization• Business Development, Contract Negotiations• New Product Development & Launch• C-Level Relationship Management• International Experience – Multilingual• International Sales / Distributor Management• Cross-functional Team / Matrix Leadership• Software Development
Medicinal Genomics
View- Website:
- medicinalgenomics.com
- Employees:
- 42
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Head Of Genomic Services And International SalesMedicinal GenomicsMadison, Ct, Us -
Head Of Genomic Services & International SalesMedicinal Genomics Mar 2021 - PresentBeverly, Ma, Us- Leading the agricultural genomics services business to provide next-generation DNA sequencing, SNP chip services, and bioinformatics analysis to the hemp and cannabis industries to support breeding and cultivation programs, strain characterization, and plant IP protection. P&L responsibility.- Building a global network of distributors to sell and support Medicinal Genomics' agricultural pathogen detection products for safety testing to support regulatory compliance and cultivation operations for hemp and cannabis. -
New Venture Business MentorAbct: Accelerator For Biosciences In Connecticut Dec 2019 - PresentBranford, Connecticut, UsVolunteer mentor providing marketing, product development, and business development support and guidance for candidates in the Accelerator for Biosciences in Connecticut (ABCT) competitive entry program for entrepreneurial research students and faculty, MBA's and MD's interested to form new ventures in biosciences. -
Marketing, Product Development & Business ConsultantCatalanobio Consulting Aug 2017 - PresentMarketing, business development, and new product development consulting for life sciences, diagnostics, cannabis, and lab instrumentation and automation markets.
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Head Of Marketing And Business DevelopmentAle | Atlantic Lab Equipment Inc. Sep 2017 - Mar 2021Beverly, Massachusetts, Us• Introduced marketing automation system and built new website with ecommerce functionality, resulting in 230% Increase in online quote requests in six months.• Engaging in new business partnerships, co-marketing, introducing new products to the mix.• Integrated data across sales, marketing, finance, and operations, connecting Oracle NetSuite, Act-On, website, and eBay. • Developed private online marketplace to expand asset management business.` -
Head Of Marketing And Business DevelopmentMedicinal Genomics Corporation Dec 2014 - Jul 2017Beverly, Ma, Us -
Head Of Marketing And Business DevelopmentCourtagen Life Sciences, Inc. Nov 2014 - Jul 2017Recruited by CEO and President to start-up pharmaceutical partnerships (laboratory and information services) and international business. Quickly promoted to Head of Marketing for Courtagen’s genetics testing service business, Medicinal Genomics cannabis lab safety-testing division, and CannMed Personalized Cannabinoid Medicine Conference at Harvard. • Increased test orders by 300% in 2 years.• Secured first pharmaceutical contract with Astellas Pharma.• Expanded Courtagen test menu from 8 to 80 panels. Launched 13 DNA test reagent products and services for Medicinal Genomics.• Grew CannMed attendance by 250%.
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Sr. International Marketing Manager, Sequencing SolutionsRoche Jan 2010 - Oct 2013Switzerland 🇨🇭 , ChPromoted to global strategic marketing for next generation sequencing products. Led special projects to explore strategic opportunities for in-vitro diagnostics market, and assays for oncology, immunology and infectious diseases. Oversaw external collaborations and early access customers.• Launched two sequencing systems and three research assays, including the industry’s first bench-top system, and assays for HLA typing and leukemia.• Led company’s first product efforts for IVD next generation sequencing system.• Built and directed Roche’s first full-service in-house multimedia production studio to support marketing and customer service. • Director of Training and Documentation 2012-2013. Led team of five. -
Commerical Product ManagerRoche Diagnostics / 454 Life Sciences Oct 2006 - Jan 2010Branford, Ct, UsJoined to lead product commercialization efforts for next-generation genome sequencing system and reagents. • Successfully launched largest reagent product development in company’s history ($100M+ product).• Led cross functional post-launch support team of 10 during highest growth year (350%+ in both units and revenues).• Started company's first early access program with key customer partners, which identified several major issues early, resulting in an on-time launch and significantly improved product quality compared to previous product launches. -
Product Marketing ManagerProtedyne Corp. / Labcorp Mar 2002 - May 2006Recruited by board member to join start-up and build the marketing function with comprehensive business responsibility for the company’s entire product line of robotic laboratory automation systems for the genomics, pharma, and diagnostics markets. Led strategic and tactical marketing, and business development. Managed team providing pre-sales technical support, sales support, and product management.• Grew revenues over 400% in 3 years. Expanded customer base to include 5 of the top 10 pharma companies and two leading diagnostics companies. • Directly responsible for over $1.7M in sales, including $750k to a top 5 pharma company, and negotiated contracts worth $3M with GSK company and $1.5M with Monsanto.• Revamped demo process to improve sales conversions from <20% to over 50%.• Introduced and implemented stage-gate product development process and cross-functional development approach to support the company’s ISO 13485 quality system initiative.
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Product Manager, Microarray SystemsPackard Bioscience / Perkinelmer Sep 2000 - Feb 2002Promoted to marketing lead for new Packard BioChip "start-up" division to develop and sell innovative multi-instrument product line of robotic microarray production equipment. Led 15+ person development team in Illinois and Connecticut, and managed marketing team responsible for pre-sales applications, marketing communications, and training. Member of divisional strategic planning team.• Increased unit sales by 180%, revenues by 300%, and ASP by 45% from 2000 to 2001 for existing product.• Turned around major product development program, resulting in successful new product launch.• Selected to sales integration team after the acquisition of Packard BioScience by PerkinElmer.
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Program Manager, Laboratory AutomationPackard Bioscience Corp. Jul 1999 - Sep 2000Selected to newly formed Program Management team. Led major development programs for the high-throughput lab automation product line and several smaller products. Reported monthly directly to Senior Executive Team. Led 20+ person cross-functional development team split between Chicago, Connecticut & Los Angeles to successfully turn around loosely defined high-throughput robotics skunk-works project, reducing manufacturing time by >40% and lowering costs by >20%, exceeding project estimates.
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International Sales ManagerPackard Bioscience Corp. Jun 1997 - Jul 1999Managed ten largest international ROW distributors in Asia, Canada, Latin America and Scandinavia with $5M in sales and shared management of 30 additional distributors worldwide with $10M in total sales. Increased sales in Canada by more than 30% in 1997. Grew sales overall by 12% in 1998 – with growth of 65% in Latin America, 85% in Sweden, and 15% in Korea during Asian currency crisis. Reduced discounts by >20%.
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Product Specialist / Asst. Sales Manager, International SalesPackard Bioscience Corp. Jan 1995 - May 1997Provided field-based and in-house sales and product support for international subsidiaries, distributors and customers, traveling extensively to Asia, Europe, Canada and Latin America. Negotiated sales terms and discounts. Developed, organized and conducted sales trainings. Grew revenue for key product by 50% in 1996.
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Technical Liaison & Systems / Applications Development EngineerPackard Bioscience Corp. Aug 1991 - Dec 1994Managed relationship between U.S. instrument team and French reagent team developing a new in-vitro diagnostic testing system. Lived in France for over three years and received security clearance for French nuclear research facility. Worked with French marketing team to collect customer feedback for product design, and contributed to product strategy. Provided engineering support, including programming system control software for prototype instruments, and authoring system software specifications.
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Software Design EngineerPackard Bioscience Corp. May 1990 - Aug 1991Designed and developed Microsoft Windows-based data analysis software for new radio-chromatography detector system. Researched and developed new chromatography data analysis algorithms.
Mike Catalano Skills
Mike Catalano Education Details
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University Of ConnecticutBiomedical Engineering (Ee) -
Rensselaer At WorkFinance
Frequently Asked Questions about Mike Catalano
What company does Mike Catalano work for?
Mike Catalano works for Medicinal Genomics
What is Mike Catalano's role at the current company?
Mike Catalano's current role is Head of Genomic Services and International Sales.
What is Mike Catalano's email address?
Mike Catalano's email address is mi****@****gen.com
What is Mike Catalano's direct phone number?
Mike Catalano's direct phone number is +197827*****
What schools did Mike Catalano attend?
Mike Catalano attended University Of Connecticut, Rensselaer At Work.
What skills is Mike Catalano known for?
Mike Catalano has skills like Biotechnology, Cross Functional Team Leadership, Product Launch, Product Management, Medical Devices, Strategy, Product Development, Genomics, Business Development, R, Commercialization, Market Analysis.
Who are Mike Catalano's colleagues?
Mike Catalano's colleagues are Douglas Kennedy, Ashley Marston, Sam Hindmarsh, Blair Beach, Nilam Deogade, Molly Mcgonagle, Shelby V.
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