20+ year track record of developing innovative products and experiences, for start-ups, scale-ups and some of the world’s best-known brands - and since 2022 highly leveraging generative AI. I have deep experience in coaching and empowering high-performing teams, but I also enjoy staying hands-on, across the entire product lifecycle.One of the biggest impacts I make is inspiring teams to challenge the current way of thinking, raise their aspirations, and push relentlessly to get to the next level. Whether that’s going from zero to one with a new business or product, or out-thinking and out-performing the competition in an established and commoditised market.Thanks to my background across several key disciplines (product, strategy, brand and marketing), industries (from automotive and mobility to financial services and entertainment) and sectors (B2C, B2B, B2B2C) - I’m able to bring an exceptionally holistic perspective to my work.What unites everything I’ve done is rigorous customer-centricity, a laser-sharp focus on creating real value (not what you think is valuable, but what your customers do), and an ability to synthesise and simplify complex situations.I have a natural entrepreneurial drive, both from my time as an independent consultant and co-founder, and also from helping to take AKQA Berlin from 20 people to 100. As an early advocate of sustainability in business (I helped create the world’s most sustainable t-shirt in 2005), I love to work on products and services that have - or want to develop - meaning and purpose.Oh, and I hate politics. My leadership style is transparent and authentic - I collaborate very openly across silos - and drive a common focus on what's good for the business and its customers.