Data & Strategy consulting & advisory services

I took an extended break between paid roles to invest more in other areas. Had many life adventures with my family, including welcoming my third child & enjoying the paternity days. Grew myself as a professional with a variety of activities across data expertise, technical skills and leadership development. Completed many life projects and took time for self care to boost my energy for my next career step.

Provided guidance and input, both paid and unpaid, to various companies and contacts to accelerate their building & operation of data functions.

Reporting to Udacity's CTO, my global Data Team included data engineering, BI, data science and data analytics with the mission to deliver insights that empower the organization to create value for our students and customers. I collaborated closely with executives to set data strategy and my teams supported all data needs across the business.Inherited a dozen decentralized individuals and built a top performing data team: 2x the size, top company engagement score, top company retention, regular team career growth. Used a partnership approach to analytics to transform Udacity’s culture into one of data driven decisions. Created comprehensive reporting, community & resources to support a self-serve data culture centered on Tableau & Amplitude. Founded a high impact data science team that doubled model deployment rate.Impacts include:- Transformed enterprise business ops to achieve 2x revenue growth by: building innovative SFDC datasets & tools, identifying ideal target deal size, developing Account Health Scores, automating CS reporting, partnering deeply on core program reporting- Led an update to the project-feedback UX and development of novel Mentor Quality Score metric that increased top mentor utilization 50% and saved $100Ks in annual audit cost- Helped optimize $1M+/month in marketing spend with: custom attribution & EV modeling, self-serve ROI reporting tools, insights on promotions- Launched cutting edge data platform upgrades to increase survey-reported trust in data by 25%, leading to a weekly data-usage rate at 80% of the company vs a low of 55%.- Used recommendation model to increase rev per email and visit by 50% and 10%, respectively- Played integral role in major product changes: first classroom rebuild in 5+ years, homepage rebrand, product overview page rebuilds- Executed zero-disruption BI tool migration & upgrade to Tableau in under 12 months- Developed a scoring model to revolutionize the content production process

I was brought on to lead product analytics for Upwork’s marketplace imperatives, to level up the outputs and bring structure to the team. Shortly after joining, I took on marketing analytics and greater leadership scope within the analytics department. I focused on the vision & strategy for my team, providing coaching & guidance and building a culture, and on establishing strong relationships with analytics’ stakeholders. I built a successful hiring pipeline to expand our resources.Helped deliver a transformative EV model that shifted decision making from transaction counts to business valueConducted a deep dive into marketing SEM data in support of a new marketing strategy, identifying $100Ks in monthly wasted spend and top 10% KWs for increased investment.

As the Analytics lead for mortgage, I have end to end ownership of the analytics function & roadmap for the product. I work cross-functionally with marketing, product, tech, sales and execs to coordinate action for optimal marketplace performance. My team provides analytical and data science support leading to actionable recommendations for the product. Examples include: building business intelligence dashboards in Excel & Tableau, scenario modelling to launch a $1m/month pricing deal, marketing campaign right-pricing, daily marketplace optimization, new metric & KPI creation, integration of ML modelling, customer segmentation & insights, deep analysis leading to A/B test creation & new product innovations, statistical significance tools. Additionally, we lead innovative projects to drive growth, such as form enrichment, creating predictive data assets and dynamic decisioning tools.I am also the head of LendingTree's growing Digital Analytics (DA), leading the team and shaping the plan for tools, projects and hiring. DA is responsible for web data collection, organization, and reporting, providing insights around user behavior, product features, funnel metrics and cross-domain patterns. Starting in 2015, I set the vision that has grown the DA function ground-up into a major driver of company value. I put strong emphasis on talent development. DA leverages Adobe Analytics, Google Analytics 360, Segment, Adobe Launch, Redshift, Tableau, Adobe Target and Adobe Audience Manager DMP.Finally, I am a team player who strives to leverage my experience to provide leadership across my department, office and the broader company to build a successful, data-driven culture.

Strategy & Analytics lead for LendingTree's core mortgage products starting in 2017, managing a team that supports refinance, purchase, home equity and reverse mortgage. Work with all aspects of business: marketing, analytics, product and sales.Director of LendingTree's growing Web Analytics team, which is responsible for platform setup, data accuracy, reporting and insights generation.Project lead for LendingTree's investigation & implementation of a new data-driven multi-touch solution for attribution and audience-based marketing.Before transitioning to mortgage, I was the lead for LendingTree's Credit Card vertical.

Provide analytics and marketing direction within the company, with a focus on strategic support for two of LendingTree's key growth products. Own & manage a variety of internal data and strategy projects while leading marketing efforts for one of our product verticals.

Director of bidded display display strategy & our data-driven initiatives. Managing end-to-end display efforts in non-mortgage verticals. Team lead for reporting, tool building & data analysis. Also contributing campaign management and other support to broader team.

Direct management of all real time display media buying. Also contributing analytics, reporting tools and optimization support to broader display team.

Business strategy & management consulting working at data collection, analysis and presentation for projects in the following areas: trade spend, acquisition screening & fit, Go-to market strategies, competitive benchmarking, and organizational structuring. Experience working onsite with the client and in the field. Did international work in Mexico & Brazil where I employed my proficient (but now rusty =) Spanish & Portuguese language skills

Development and implementation of trading strategies for interest rate products, including US Treasury futures & cash, Eurodollars, and Eurex Bund futures. Experience in tracking global equity markets & news, forex, economic news & trends and Federal Reserve policy. Assisted in development of department-wide trading tools & analysis. Interactions with firm's other departments, including commodity futures & options and high-speed trading software development.