Mike Cecil

Mike Cecil Email and Phone Number

Global Director Ocular Health New Products at Alcon @ Alcon
Mike Cecil's Location
Fort Worth, Texas, United States, United States
Mike Cecil's Contact Details
About Mike Cecil

OVERVIEW SUMMARY:- 18+ yrs marketing leadership driving market turnaround & growth of consumer brands- Broad range of CPG company experience: $1B private-owned up to $24B+ Global manufacturer.- Proven leadership in base & innovation roles spanning Food, Household Goods, & Healthcare products- Focus on leveraging creative problem solving to mitigate challenges & seize market opportunity- Consumer centric focus in translating insights & trends into innovative products & platforms- Global leadership (inc 2yr expat role) driving global innovation strategy & business development- Extensive experience managing portfolio's, P&Ls, positioning, communications plans, media campaign development, brand strategy & equity building, & leading diverse teams- Defined by core personal values "people, passion, performance" in all I do.EXPERTISE: Marketing leadership, vision building, driving change, critical thinking, creative problem solving, strategic planning, disruptive innovation, product development & commercialization, brand turnaround, profitable brand growth, portfolio management (including rationalization, cost chase, renovation, and brand equity building activities), building winning base brand & innovation launch support plans, & people/team development

Mike Cecil's Current Company Details
Alcon

Alcon

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Global Director Ocular Health New Products at Alcon
Mike Cecil Work Experience Details
  • Alcon
    Global Director Ocular Health New Products
    Alcon Aug 2019 - Present
    Geneva, Switzerland, Ch
    Leading global Ocular Health innovation strategy and plans founded on targeted consumer segments' and Eye Care practitioners' need states and unmet needs to define and progress priority innovation territories and portfolio pipeline projectsFocused on growing portfolio via disruptive innovations that deliver enhanced value via performance and experience to advance brand goals (Systane, Pataday, and new to world brands), fuel category development, and enrich consumers' everyday lives.Leading Ocular Health consumer goods OTC/Rx innovations in partnership with R&D, Market Research, Clinical, Regulatory, Health Economics, BD&L, Business Regions, and other key functional areas to advance projects through state gate process: inclusive of product strategy, concept development to validation, target product profile, prioritized claims, packaging design, and complete business caseLeading development to commercialization planning for new OTC lifestyle eye care entry, inclusive of portfolio strategy, branding, design, and communications strategy with supporting 360 media plan
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  • Henkel
    Marketing Director - Us Home Care & Corporate Director Global Air Care
    Henkel Mar 2018 - Aug 2019
    Düsseldorf, North Rhine-Westphalia, De
    Led brand marketing for US Home Care spanning diverse range of categories & brands: Air Care (Renuzit), Dish (Sun), Hard Surface Cleaning & Toilet Care (Soft Scrub), Insecticide (Combat). Responsible for leading team of 9 in building and executing annual plans, managing portfolios and P&Ls, strategic planning, innovation pipeline development & commercialization, and team learning & development.Led Global Air Care, primarily focused on North America (Renuzit), Latin America (Renuzit), Western Europe (iba Paris, Croc Odor). Responsibilty for country steering, global reporting, global strategy, and overseeing innovation development & commercialization working with mix of global and local cross-functional teams.
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  • Henkel
    Marketing Director - Us Air Care & Dish, Imu Corporate Director Global Air Care
    Henkel Apr 2017 - Mar 2018
    Düsseldorf, North Rhine-Westphalia, De
    Led brand marketing for US Air Care (Renuzit brand) & Dish (Sun brand). Responsibility for leading team of 6 in building and executing annual plans, managing portfolios and P&Ls, strategic planning, innovation pipeline development & commercialization, and team learning & development.Led Global Air Care, primarily focused on North America (Renuzit), Latin America (Renuzit), Western Europe (iba Paris, Croc Odor). Responsibility for country steering, global reporting, global strategy, and overseeing innovation development & commercialization working with mix of global and local cross-functional teams.
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  • Henkel
    Marketing Director - Global Air Care
    Henkel Aug 2015 - Mar 2017
    Düsseldorf, North Rhine-Westphalia, De
    Led Global Air Care, primarily focused on North America (Renuzit), Latin America (Renuzit), Western Europe (iba Paris, Croc Odor). Responsibility for country steering, global reporting, global strategy, and overseeing innovation development & commercialization working with mix of global and local cross-functional teams.
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  • Henkel
    Marketing Director - Laundry Specialties
    Henkel Jan 2014 - Jul 2015
    Düsseldorf, North Rhine-Westphalia, De
    Led multi-brand laundry specialties portfolio spanning Fabric Refresher & Laundry Additive Categories: Purex Crystals scent booster, Purex Liquid Fabric Softener, Fels Naptha laundry bar, 20 Mule Team Borax, and Zout stain remover.Responsible for establishing vision and direction for both base business strategies and innovation pipeline development to drive profitable portfolio sales growth: including focusing sharply on consumer insights to develop and implement new go-to-market portfolio strategies, identifying winning innovation platforms to accelerate growth, and working closely with agency partners to develop winning 360 advertising campaigns to enhance consumer brand perception, consideration, and preference.
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  • Henkel
    Senior Brand Manager - Purex (Laundry Detergents)
    Henkel Aug 2013 - Jan 2014
    Düsseldorf, North Rhine-Westphalia, De
    Managed Purex laundry detergents portfolio, including leading 2 direct reports (ABMs) in driving growth plan execution to achieve accelerate dollar sales growth in declining category via mixed merch/trade/media plan.Led team in commercialization of major 2014 innovation launch, including customer sell-in, forecast planning, & support plan development featuring mix of advertising, merchandising, trade, couponing tactics.Collaborated with agency partners to develop & gain global alignment on engaging, new 2014 advertising campaign (TV, Print, Digital).
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  • Henkel
    Senior Brand Manager - Renuzit (Air Fresheners)
    Henkel Jul 2011 - Aug 2013
    Düsseldorf, North Rhine-Westphalia, De
    Managed Renuzit Air Care base business portfolio, overseeing 3 direct reports (1 brand manager, 2 assistant brand managers), spearheading several key strategic projects to renovate, innovate, and establish long-term, profitable growth, including:- Led team in identifying, developing, gaining global alignment and major capex approval for comprehensive strategic brand architecture/design refresh, including first major structural re-design of iconic, Renuzit Adjustable Cone (#1 selling air freshener in US, selling 260MM+ units/year)- Led team in new brand equity destination (BED) development, while working with agency to develop breakthrough, non-conventional category creative for 360 national equity campaign (TV, Print, Digital, In-Store)
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  • Henkel
    Senior Brand Manager - Us Air Care Innovation
    Henkel Aug 2010 - Jul 2011
    Düsseldorf, North Rhine-Westphalia, De
    Focused on driving all innovation strategy & development for Renuzit air fresheners - Led innovation on Renuzit air care portfolio, guiding cross-functional teams from insight & strategic driven ideation, screening and concept testing, through product development; consumer and business case validation; and commercialization planning.
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  • Wells' Dairy, Inc. (
    Marketing Manager - Frozen Novelties
    Wells' Dairy, Inc. ("Blue Bunny" Brand Ice Cream & Frozen Novelties) Jan 2008 - Aug 2010
    Le Mars, Iowa, Us
    Managed brand unit portfolio - led New Product Development (NPD) from identification to commercialization, business health assessments, portfolio strategy, margin enhancement initiatives, forecasting reviews, customer/consumer marketing plans, managed 2 direct reports
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  • Wells' Dairy, Inc. (
    Marketing Manager - Better-For-You
    Wells' Dairy, Inc. ("Blue Bunny" Brand Ice Cream & Frozen Novelties) Jul 2007 - Jan 2008
    Le Mars, Iowa, Us
    Managed Better-For-You (BFY) business unit portfolio, including oversight of sales performance; performance to budget reviews; P&L planning and review; SKU optimization reviews and planning implementation; leading all aspects of product development, launch, and optimization; and enacting customer and consumer marketing plans.Analyzed and presented comprehensive strategic assessment and recommendations of entire corporate retail BFY portfolio (Blue Bunny, Weight Watchers, Customer Brands) to senior management, which resulted in action plan for prioritized research and NPD project planning to support comprehensive go-to-market strategy - including scope of current portfolios, NPD pipeline, packaging architecture optimization, and brand/sub-brand positioning.Managed 1 direct report Associate Marketing Manager to facilitate data and analysis reporting to support business planning and to manage broad range of NPD projects.
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  • Wells' Dairy, Inc. (
    Marketing Manager - Retail Dairy
    Wells' Dairy, Inc. ("Blue Bunny" Brand Ice Cream & Frozen Novelties) Jan 2007 - Jul 2007
    Le Mars, Iowa, Us
    Managed Dairy business unit portfolio, including oversight of sales performance; performance to budget reviews; P&L planning and review; SKU optimization reviews and planning implementation; leading all aspects of product development, launch, and optimization; and enacting customer and consumer marketing plans.Led multi-functional new product development (NPD) core team in identifying and commercializing multiple new products, including new forms, styles, flavors, and packaging configurations.Led weekly new products forecasting meeting with Sales, Demand Planning, and Operations to manage production and orders against management forecast and make timely adjustments.Conducted and presented comprehensive strategic assessment and recommendations of branded yogurt portfolio to senior management, which resulted in extensive re-alignment of portfolio.
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  • Wells' Dairy, Inc. (
    Associate Marketing Manager - Retail Dairy
    Wells' Dairy, Inc. ("Blue Bunny" Brand Ice Cream & Frozen Novelties) Mar 2005 - Jan 2007
    Le Mars, Iowa, Us
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  • U.S. Department Of Labor
    Program Analyst (Marketing/Communications/Pr) - Summer Associate
    U.S. Department Of Labor Jun 2004 - Sep 2004
    Washington, Dc, Us
    Analyzed and provided recommendations to senior management on marketing strategy and plans for year-long commemorative campaign for Job Corps. Conducted detailed analysis and provided strategic input to senior management on a major 10 year program proposal for Job Corps pertaining to nationwide student vocational training initiatives impacting a $1.5B program.
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  • Consumer Electronics Association (Ebrain Market Research)
    Sales & Marketing Associate (Mba Internship)
    Consumer Electronics Association (Ebrain Market Research) Feb 2004 - Jun 2004
    Arlington, Va, Us
    Identified product & service line market segment opportunities and performed market viability studies for target segments.Researched and developed e-marketing processes (e.g. launch of 1st e-newsletter)
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Mike Cecil Skills

Customer Insight Competitive Analysis Cross Functional Team Leadership Product Development P&l Management Strategy Marketing Strategy Market Planning Fmcg Consumer Products Innovation Management Marketing Brand Management Product Management Brand Equity Product Innovation Business Planning Innovation Product Strategy Management Leadership Iri Marketing Research Team Management Food And Beverage Retail Forecasting Marketing Management Shopper Marketing Brand Architecture Integrated Marketing Brand Development Strategic Planning Strategic Assessment Consumer Insights Stage Gate Household Products Creative Strategy Passion For Success Creative Problem Solving Turnaround Strategy Growth Strategies Market Research Advertising Global Marketing

Mike Cecil Education Details

  • The George Washington University School Of Business
    The George Washington University School Of Business
    Marketing

Frequently Asked Questions about Mike Cecil

What company does Mike Cecil work for?

Mike Cecil works for Alcon

What is Mike Cecil's role at the current company?

Mike Cecil's current role is Global Director Ocular Health New Products at Alcon.

What is Mike Cecil's email address?

Mike Cecil's email address is mi****@****ail.com

What is Mike Cecil's direct phone number?

Mike Cecil's direct phone number is +148075*****

What schools did Mike Cecil attend?

Mike Cecil attended The George Washington University School Of Business.

What are some of Mike Cecil's interests?

Mike Cecil has interest in Indulgent Foods And Ingredients, Innovation, New Product Development, Emerging Media, Emerging Technology, Brand Management, Science And Technology, Animal Welfare, Better For You And Healthy Living Products, Arts And Culture.

What skills is Mike Cecil known for?

Mike Cecil has skills like Customer Insight, Competitive Analysis, Cross Functional Team Leadership, Product Development, P&l Management, Strategy, Marketing Strategy, Market Planning, Fmcg, Consumer Products, Innovation Management, Marketing.

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