Mike Choi

Mike Choi Email and Phone Number

Hardware Engineering Program Manager at Apple @ Apple
cupertino, california, united states
Mike Choi's Location
Union City, California, United States, United States
Mike Choi's Contact Details

Mike Choi personal email

n/a
About Mike Choi

Mike Choi is a Hardware Engineering Program Manager at Apple at Apple. She possess expertise in project management, mobile applications, user experience, user interface, editorial and 25 more skills.

Mike Choi's Current Company Details
Apple

Apple

View
Hardware Engineering Program Manager at Apple
cupertino, california, united states
Website:
apple.com
Employees:
218112
Mike Choi Work Experience Details
  • Apple
    Hardware Engineering Program Manager
    Apple Nov 2013 - Present
    Cupertino, Ca
  • Apple
    Hardware Engineering Program Manager
    Apple Nov 2013 - Dec 2015
    As a lead engineering program manager for the iPad and Macbook display programs, I managed development and timely delivery of display programs starting from first generation iPad Pro and subsequent Macbook display modules from early prototyping to mass production.
  • Intel Corporation
    Display Architect / Planner - Mobile
    Intel Corporation Oct 2009 - Nov 2013
    Santa Clara, Ca
    - Manage future platform display requirements for critical Intel 10.1”, 8.9”, 7”, and 5” smartphone and tablet platforms, driving consensus across multiple, cross functional teams- Drove evaluation for display characteristics such as resolution, power, color accuracy of emerging display technologies, including OLED, LTPS, E-Ink, and IGZO across multiple 2009 – 2015 tablet and phone products.- Delivered technical training to customer marketing and validation engineers on new SoC display capabilities and key ecosystem changes.- Evaluated new OS paradigms such as Windows MPO and Android HW composer HAL, resulting in enhancements to Intel Si. - Lead display team in U.S and international product definition customer discussions (Dell, Samsung, HP, Acer, etc.) to gather next generation display requirements such as resolution, size, color accuracy, display topology, interface, and other factors.- Lead display team in international panel vendor discussions (Samsung, LGE, Sharp, JDI, Panasonic, Novatek, Parade, Renesas, etc.) to gather data on next generation tablet and phone panel vendor trends including topics such as MIPI DSI, eDP, and LVDS transitions, sub-pixel layout, materials advancements, power savings opportunities, layout dependencies, etc. - Lead display task forces resolving high volume, critical display issues regarding rotation, portrait vs. landscape scan-out, and FRC for dithering, enabling on-time launch of customer platforms- Enabled eDP to LVDS, MIPI DSI to LVDS bridge devices from Parade, NXP, and Analogix, smoothing legacy transitions.- Created the risk assessment of MIPI DSI CoG topology and drove the long term strategic response plan for eDP.- Created usage models for HDMI, multi-link DP, platform docking, and confirmed technical readiness across consumer and corporate display configurations.- Evaluated MIPI DSI and eDP compression options to reduce power and increase interface resolution scalability
  • Intel Corporation
    Strategic Planning / Marketing
    Intel Corporation May 2006 - Oct 2009
    - Created technical roadmaps for graphics, video, and display technologies for Intel notebooks which accounts for 300M+ units shipped annually.- Drove negotiations and plans through executive management to enable the Broadcom H.264 PCIe decoder, enabling BD and HD DVD playback on Intel Extreme Graphics.- Repurposed the Broadcom H.264 into a smaller form factor to provide a drop in option for H.264 decode providing potential OEM sell up opportunities.- Defined and drove the strategy for Intel transitioning from LVDS to eDP for notebooks. - Engaged with Corel and Cyberlink to provide hardware acceleration of H.264, MPEG2, and VC-1 encode and decode in video applications for Intel Extreme Graphics.- Managed OEM customer communications for potentially sensitive schedule or feature changes- Delivered training for the value proposition of Intel HD 3000 graphics value proposition to sales and marketing.- Provided marketing collaterals in the form of the Intel HD 3000 benefits guide, the template for OEM design win documents and technical bootcamps.
  • Intel Corporation
    Logic Designer - Apps Processor
    Intel Corporation Oct 2004 - May 2006
    - Managed and implemented RTL changes to key display pipe hardware units (GMBUSUNIT and DPIOUNIT).- Created unit level tests to validate RTL changes.- Drove ECO changes to address GMBUS unit bugs- Evaluated multi-cycle paths for timing verification
  • Intel Corporation
    Display Applications Engineer
    Intel Corporation Apr 2000 - Oct 2004
    - Negotiated the Intel / Macrovision license for copy protection for integrated S-video, component, and composite video.- Co-authored the serial digital video-out (SDVO) opcode interface for codec control for HDMI, DVI, S-video, component, composite, video.- Engaged with LeadTek, Prolink, and Varian for proprietary AGP-SDVO daughter cards to provide platform configurable options.- Represented Intel in several worldwide standards bodies including VESA, CEA, and SMPTE to improve product compliance and interoperability.- Direct customer support and debug for Dell, Samsung, Sony, and NEC for Windows graphics driver issues of new category of integrated graphics chipsets.- Drove testing and validation of new display technologies via VESA plugfests.- Presented dual DDC whitepaper at VESA display conference.

Mike Choi Skills

Project Management Mobile Applications User Experience User Interface Editorial Content Strategy Content Management User Experience Design User Interface Design Digital Media Ios Digital Curation Cms Content Management Systems Mobile Phone Software Mobile Games Editing Information Management Sales Digital Marketing Subediting Copywriting Teamwork Mac Os X Os X Web Design Web Content Wordpress Indesign Photoshop

Mike Choi Education Details

Frequently Asked Questions about Mike Choi

What company does Mike Choi work for?

Mike Choi works for Apple

What is Mike Choi's role at the current company?

Mike Choi's current role is Hardware Engineering Program Manager at Apple.

What is Mike Choi's email address?

Mike Choi's email address is mi****@****ple.com

What schools did Mike Choi attend?

Mike Choi attended University Of California, Davis.

What skills is Mike Choi known for?

Mike Choi has skills like Project Management, Mobile Applications, User Experience, User Interface, Editorial, Content Strategy, Content Management, User Experience Design, User Interface Design, Digital Media, Ios, Digital Curation.

Who are Mike Choi's colleagues?

Mike Choi's colleagues are 张环宇, Nicole Messier, Nadia Abdurrahman, Marco Marchini, Lokesh Malviya, Eloy Carter, John Barbari.

Not the Mike Choi you were looking for?

  • Mike Choi

    San Jose, Ca
  • Mike Choi

    San Francisco Bay Area
    4
    cisco.com, facebook.com, gmail.com, facebook.com
  • Mike Choi

    President And Founder Japan America Group (Jag), Former Ceo Owner Edsung Foodservice (Since 1946) Our 70Th Year/Paradise Traders Acquired 2014.
    Honolulu, Hi
    1
    mikechoi.com
  • Mike Choi

    United States
    7
    yahoo.com, jpmchase.com, db.com, dnb.com, jpmorgan.com, dnb.com, wellsfargo.com
  • Mike Choi

    San Francisco, Ca
    5
    habitat.org, icloud.com, apple.com, twitter.com, twitter.com

    2 +134638XXXXX

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.