Mike Chuma Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Mn, Us

Vice President, Product Strategy and Marketing August 2016-June 2018Responsible for leading IDeaS Global Marketing and Engagement & Enablement teams, encompassing product marketing, demand generation, branding, communications and client, academic and industry education and learning development.IDeaS is the leading provider of pricing and revenue management software, services and consulting to the hospitality and travel industries.

Minnetonka, Mn, Us

Led an international cross-functional team in the redefinition of Digital River’s Global Commerce platform. The Senior most product leader in Digital River's Digital Business Unit, encompassing global B2C and B2B software, subscriptions, and gaming. Responsible for leading a global team of product leaders, product developers and UX Strategists and Designers. Guiding a highly complex product portfolio across multiple Business Units and ensuring proper organizational product investment. Our focus is simple... build compelling product strategy, flawlessly execute against our strategy through roadmap, deliver a best in class commerce experience.Additional Responsibilities:Drive the thought leadership practice in B2B eCommerce, B2C/B2B Software, Subscriptions, Gaming and international eCommerce for Digital River. Advise Fortune 50 and Global 100 clients on technology applications and cultural transition strategies for Subscriptions, B2B eCommerce and multi-channel sales enablement.

Minnetonka, Mn, Us

Led a team of Product Managers, Technical Product Managers, Business Analysts and UX Designers in guiding a global cross functional Agile delivery team of over 40 associates to manage the product vision and execute net new product features across subscriptions, gaming, order management, compliance, customer service and global payments.Reformulated and lead execution of wholesale revision to Digital River’s global B2B offering, product strategy and product execution plans. Resulting in a 5X sales pipeline growth.Conceptualized, launched and managed a global B2B Commerce and Enterprise Partner Channel Management Business Unit. Grew revenue pipeline to account for nearly $250M of annualized revenue. System and process patent pending.Frequent speaker at industry trade events, consultant to Fortune 50 and Global 50 C-Level Executives on international ecommerce strategy, channel ecosystem GTM models, and product execution tactics.

Eden Prairie, Mn, Us

Eden Prairie, Mn, Us

Responsible for enterprise level vision and strategy for integration and paradigm shift of traditional grocery retail to online grocery. Accountable for leading the integration and execution of new data based emerging technology marketing initiatives. In this role, I have also been the lead change agent and visionary for realigning the corporate eCommerce culture to be online metrics and fact based focused. Resulting in the kick off and march toward integrated online analytics merged with POS and CRM data. Additionally, I am responsible for crafting the strategy for enterprise level eCommerce, interactive marketing and measurement of eCommerce and online related marketing and promotion initiatives, vertical sales channel management, sales management, IT project management and online retail fulfillment, customer service and sales operations.Additional Title During this Time: Corporate eSolutions Marketing Manager

Eden Prairie, Mn, Us

Responsible for strategic and tactical execution of oultined marketing programs in line with overall corporate and regional sales and branding initiatives.Additionally, I was responsible for the execution and measurement of eCommerce related marketing and promotion initiatives,vertical sales channel management, sales management, IT project management and online retail fulfillment, customer service and sales operations.

-Assist the Marketing Director and Exceutive team in create branding strategies and marketing initiatives. -Perform sales data analysis to spot trends and gaps in category and industry sales date. -Assist Marketing Director and Executive team in new product development, line extensions, product entry and marketing maintanence strategy and execution. -Management of customer service department. To include, creation of processes and controls, use and "tweaking" of metrics for satisfaction measurement, and using consumer feedback to gauge the market.-Manage and execute regional, national, and international events and total event marketing program budget.-Marketing project coordination-Manage ad and promotional agencies to develop marketing programs and print collateral.-Work with sales force to develop and fulfill marketing materials requests.-Serve as marketing contact for all internal and external deparments. -Assist with marketing budgetary management.

San Francisco, California, Us

Bba, Finance

Bba, Marketing