Mike Chung Email & Phone Number

Los Angeles, CA, US

Culver City, California, US

Automotive practice lead for MarketCast

Freelance brand and product strategist with emphasis in automotive and consumer electronics.- Questionnaire / qual discussion guide development- Go to Market Strategy- New product development consumer insights

Nuremberg, Bavaria, DE

West Coast lead for AutoMobility and tech and durables practice.

Dallas, Texas, US

Designed, strategized, and delivered exceptional marketing, platform development, and tech design for clients to drive business growth. Combining user insights, intuitive design, and compelling storytelling, I executed cutting-edge brand strategy and provided world-class consumer experiences to propel clients’ reputations and surpass expectations. Managed.

Huntington Beach, CA, US

Directed digital marketing roadmaps across social, CRM, and website management to drive impactful customer experiences and transform an underperforming unit. I developed and executed initiatives to drive customer acquisition and retention, ensuring campaigns surpassed outcomes against shared goals. I also identified and developed new mechanisms and.

New York, NY, US

Served as the primary account and client lead, directing all digital marketing efforts for 2nd largest account in the agency (Kia Motors). I specialized in leveraging innovative technology to drive marketing efforts, including chatbots, augmented reality (AR/VR), and voice channels that resulted in seamless customer shopping journeys. I re-built confidence.

Atlanta, GA, US

Recruited to spearhead and build out a new role in a new business unit, tasked with aligning together teams from distinct programs and products to increase revenue and profitability across several major OEM clients. I unlocked valuable business opportunities by partnering product development with sales to identify critical aspects of different products and.

Boston, Los Angeles And New York, US

Supervised a team of 5 professionals to spearhead brand and social strategy and analytics for Acura. I translated insights into powerful ideas and brand communications strategies that compelled, intrigued, and excited customers, applying technology and advertising expertise to integrate cutting-edge innovation across product lines. I directed strategic.

Los Angeles, CA, US

Clients: Lexus, Lexus Dealer Association, Lexus Certified Pre-Owned, PIMCO, HSBC Premier, Belkin, Marriott, The Ritz-Carlton- Direct advertising and brand tracking for Lexus KPIs and present monthly and quarterly results to executive client management teams. Act as strategic lead in all research and consumer insight related activities. - Push.

Santa Monica, CA, US

US

• Clients: Toyota Motor Sales, Toyota Financial Services, American Honda Motors, Credit Union Direct Lending
• Acted as primary business consultant on all major OEM technology implementation projects.
• Strategy lead on CUDL expansion initiative.

Clients: Toyota Financial Services, Autoland, NBC Online- Worked with NBC show producers to create daily/weekly show web content and in terms of new project mini-site production, general site maintenance, e-mail campaign management, and internal promotions as well as integration with third parties to integrate cross and up sell for marketing promotions.

Dublin 2, IE

• Clients: CRM Client, Sharp Electronics
• Performed client business requirements definitions for existing systems implementations.