Mike Chung Email & Phone Number

Los Angeles, Ca, Us

Culver City, California, Us

Automotive practice lead for MarketCast

Freelance brand and product strategist with emphasis in automotive and consumer electronics.- Questionnaire / qual discussion guide development- Go to Market Strategy- New product development consumer insights

Nuremberg, Bavaria, De

West Coast lead for AutoMobility and tech and durables practice.

Dallas, Texas, Us

Designed, strategized, and delivered exceptional marketing, platform development, and tech design for clients to drive business growth. Combining user insights, intuitive design, and compelling storytelling, I executed cutting-edge brand strategy and provided world-class consumer experiences to propel clients’ reputations and surpass expectations. Managed a team while working cross-functionally to bring ideas to life. Clients included Google, Disney, Arup, CVS/Aetna, Popeyes Louisiana Kitchen, and Capital One.Achievements include:- Led successful pitch strategy to win digital AOR relationship for Popeyes Louisiana Kitchen. Managed pitch team, focused on driving gamification and social amplification to drive digital marketing efforts, manufacture brand loyalty, and maximize digital marketing investment. - Served as a strategic advisor, leading insights, strategy, concept development for Disney Rewards digital properties. - Lead digital enablement exercises focused on driving innovation on direct channel messaging and creative development.

Huntington Beach, Ca, Us

Directed digital marketing roadmaps across social, CRM, and website management to drive impactful customer experiences and transform an underperforming unit. I developed and executed initiatives to drive customer acquisition and retention, ensuring campaigns surpassed outcomes against shared goals. I also identified and developed new mechanisms and marketing products to drive efficiency and scale in business output, responsible for managing client digital budget.Most notably, I:- Aligned 3 disparate silos by establishing common KPIs and launching cross-functional task forces to facilitate communication and identify areas of collaboration while leveraging respective strengths.- Newly united efforts yielded a 24% increase in website visitation and a 12% increase in sales.- Launched industry-first in-home digital retail and vehicle purchase concierge program, enabling the client to hit aggressive sales objectives while overall category severely underperformed.- Set clear expectations for staff across HyundaiUSA.com, CRM, Social strategy and served as interim account management lead managing over a team of 25 delivering clear, actionable feedback on a timely basis and providing resources to drive success.- Lead efforts to unify customer journey across digital and traditional channels to validate attribution and synchronize marketing efforts for maximum effectiveness.

New York, Ny, Us

Served as the primary account and client lead, directing all digital marketing efforts for 2nd largest account in the agency (Kia Motors). I specialized in leveraging innovative technology to drive marketing efforts, including chatbots, augmented reality (AR/VR), and voice channels that resulted in seamless customer shopping journeys. I re-built confidence to revitalize a declining client relationship, bringing rigor and strategic perspectives that lead to a new contract. I facilitated collaboration across external agency partners to drive integrated campaign initiatives and achieve remarkable results of: improved customer engagement per visit by +104%, active time on site +100%, dealer handoffs +73%, and HVAs per visit +14% on Kia.com YOY.

Atlanta, Ga, Us

Recruited to spearhead and build out a new role in a new business unit, tasked with aligning together teams from distinct programs and products to increase revenue and profitability across several major OEM clients. I unlocked valuable business opportunities by partnering product development with sales to identify critical aspects of different products and create customized solutions. Clients included: Toyota / Lexus, Hyundai/Kia/ Genesis, Nissan/Infiniti, Tesla, as well as their respective captive finance partners Toyota Financial, Hyundai Capital.Additionally, I:- Partnered with analytics team for insight generation, testing opportunities, and user research, designing new measurement methodologies to gauge performance success and define client ROI. - Secured innovative product development opportunity with major Japanese OEM, uncovering significant opportunity to drive incremental revenue by white labeling and packaging existing products to a custom solution that drove incremental sales while decreasing incentive spend.

Boston, Los Angeles And New York, Us

Supervised a team of 5 professionals to spearhead brand and social strategy and analytics for Acura. I translated insights into powerful ideas and brand communications strategies that compelled, intrigued, and excited customers, applying technology and advertising expertise to integrate cutting-edge innovation across product lines. I directed strategic recommendations to indirectly guide media budgets.Moreover, I:- Orchestrated the first online augmented reality-based driving simulator, broadcasted live across Facebook and Twitter to launch the Acura TLX. Remained under budget while still exceeding expectations.o Achieved a 15% increase in consideration for Acura Brand and a 35% increase for the Acura TLX.- Managed and wrote creative briefs for project requests and marketing campaigns. - Connected disparate groups within the agency to orchestrate synchronized campaigns while driving creative excellence and delivering exceptional results.- Coordinated strategic efforts to align creative work to measure success to brand tracking tool with Hall and Partners, GfK and YouGov Affluent Study.

Los Angeles, Ca, Us

Clients: Lexus, Lexus Dealer Association, Lexus Certified Pre-Owned, PIMCO, HSBC Premier, Belkin, Marriott, The Ritz-Carlton- Direct advertising and brand tracking for Lexus KPIs and present monthly and quarterly results to executive client management teams. Act as strategic lead in all research and consumer insight related activities. - Push implementation of quantitative brand analytics across multiple clients, using statistical methods to uncover key drivers of brand metrics in order to refine media and messaging mix - Provided strategic guidance across national and local activations while creating and measuring to internal and client KPIs.- Drive strategic insights using quantitative and qualitative research to launch global and domestic integrated marketing campaigns Implement analytics across multiple clients to uncover key insights order to refine media and messaging and develop measures of success.

Santa Monica, Ca, Us

Us

Clients: Toyota Motor Sales, Toyota Financial Services, American Honda Motors, Credit Union Direct Lending• Acted as primary business consultant on all major OEM technology implementation projects. • Strategy lead on CUDL expansion initiative.

Clients: Toyota Financial Services, Autoland, NBC Online- Worked with NBC show producers to create daily/weekly show web content and in terms of new project mini-site production, general site maintenance, e-mail campaign management, and internal promotions as well as integration with third parties to integrate cross and up sell for marketing promotions- Responsible for generating proposals and scoping for internal NBC e-commerce initiatives. Created detailed statements of work according to specification document for all NBC.com sites within the network domain - Facilitated and managed TFS web development team (engineering, website production, graphic design) to focus on smaller tasks and projects within the project and maintained cross group communications and provide training to necessary user groups on implemented content management tool- Managed weekly variance reports and budget statements and reconcile with quarterly budget and finance reports.

Dublin 2, Ie

Clients: CRM Client, Sharp Electronics• Performed client business requirements definitions for existing systems implementations.