Michael L. Clark

Michael L. Clark Email and Phone Number

CMO | Fractional CMO | Metrics-Driven B2B Technology Marketing Leader @ Infrascale
999 N. Sepulveda Blvd., Suite 100 El Segundo, CA 90245 United States
Michael L. Clark's Location
Cherry Hill, New Jersey, United States, United States
Michael L. Clark's Contact Details
About Michael L. Clark

I am a seasoned marketing executive with 15+ years of experience in designing innovative marketing strategies, developing product roadmaps, and conceptualizing growth plans to increase revenues and ensure enterprise-wide success. With a passion for software technology products, I am an expert at developing and leading marketing strategies, building top-performing cross-functional teams, and overseeing budgets. I am a big picture thinker with a strong business acumen, advanced technical skills, and extensive tech industry experience capable of maximizing resources through the alignment/re-alignment of marketing functions and tactics with other functional areas. Further, I enjoy working together with the sales and internal teams across multiple organizational levels to fine-tune processes and ultimately deliver value for our customers. My expertise encompasses all aspects of marketing leadership, from developing campaigns and event organization to designing roadmaps, establishing strategic partnerships, and improving business outcomes. Throughout my career, I have served as the only person in the marketing department handling a range of initiatives myself; also, I have experience building top-performing marketing teams and establishing workflows. This, paired with my strategic mindset enables me to effectively manage a full spectrum of marketing operations from strategy through tactics and delivery.As a metrics-driven professional, I am focused on delivering measurable results and using data to guide the decision-making process. As VP of Marketing and Communications with Goliath Technologies, a performance monitoring software vendor, I significantly increased revenue, the number of the top of funnel leads (MQLs), average deal size, as well as successfully boosted social media engagement while cutting down marketing expenditures. If you would like to connect or know more about my story, please don’t hesitate to send me an InMail message or email me at mlclark013@gmailMarketing Technology: CRM | Marketing Automation | HubSpot | Salesforce | WordPress | Marketo | Eloqua | Google Analytics | SEMRush | Crazy Egg | Screaming Frog

Michael L. Clark's Current Company Details
Infrascale

Infrascale

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CMO | Fractional CMO | Metrics-Driven B2B Technology Marketing Leader
999 N. Sepulveda Blvd., Suite 100 El Segundo, CA 90245 United States
Website:
infrascale.com
Employees:
51
Michael L. Clark Work Experience Details
  • Infrascale
    Chief Marketing Officer
    Infrascale Aug 2022 - Present
    Reston, Va, Us
    Comprehensive, cloud-based #dataprotection with industry-leading backup and #disasterrecovery solutions. #DRaaS
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  • Metricsmarketer
    Fractional Cmo
    Metricsmarketer Jul 2020 - Present
  • Teramind
    Director Of Partner Sales And Marketing
    Teramind Jul 2021 - Jan 2022
    Cheyenne, Wyoming, Us
    • Lead sales and marketing for a 1500-member global channel community.• Responsible for marketing campaigns to recruit new partners as well as channel marketing to drive demand generation for existing channel members.• Established processes for partner recruitment, review, onboarding, deal registration, and sales process.• Created certification program including sales, support, implementation, and user certifications.• Designed a formal, tiered partner program based on revenue, certification, and related services.
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  • Transitional Data Services - Tds
    Director Of Solutions
    Transitional Data Services - Tds Jan 2020 - Jul 2020
    Westborough, Ma, Us
    • Built and led cross-functional teams to create, define, and market integrated solutions for products/services• Developed strategic roadmaps for products/solutions to align the company around short- and long-term goals • Created and delivered sales training for new solutions and company positioning• Presented solutions and roadmaps to the board, partners, and analyst community
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  • Transitional Data Services - Tds
    Director Of Partner Programs
    Transitional Data Services - Tds Aug 2019 - Dec 2019
    Westborough, Ma, Us
    • Designed communications and sales strategies as well as partner programs, websites, collateral, and events• Established a corporate partner program matrix for strategic, technology, and reseller partners including, AWS, VMware, IBM, Microsoft, Carbonite, and Unisys• Scheduled and executed live and virtual high-touch live/virtual events for partners and customers• Developed strategy for AWS re:Invent 2019 resulting in new sales and partnership opportunities • Created a referral partner deal registration system in HubSpot CRM and the corporate website to automate the collection/tracking of reseller opportunities resulting in more efficient engagement on partner opportunities
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  • Goliath Technologies Lp
    Vice President Of Marketing
    Goliath Technologies Lp Nov 2017 - Jul 2019
    Berwyn, Pennsylvania, Us
    • Increased revenue by 80% through an omnichannel digital strategy that included content development, influencer marketing, email campaigns, social media marketing, events, and relationships• Developed an integrated demand generation strategy that increased the number of marketing qualified leads by 117% and achieved 80% pipeline growth• Increased average deal size by 5x securing some of the biggest deals in the company's history• Grew the number of the top three ranking keywords (Google) by 266% and top 4-10 keywords by 135% through search engine optimization, content marketing, and website maintenance• Improved overall efficiency and consistently exceeded performance goals by rebuilding the marketing team • Directed marketing campaigns successfully boosting engagement by 1200% while decreasing spend by 66%• Cultivated new partnerships with Epic and Cerner that led to a 400% growth in healthcare revenue YTD in 2019• Established new relationships with influencer community increasing total influencer partners by 180% and generated 2400% new external content pieces that were published
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  • Celeritifintech
    Global Head Of Marketing And Communications
    Celeritifintech May 2015 - Nov 2017
    • Built and led a top-performing marketing team; hired new employees, managed vendors, and collaborated with consultants, partners, and analysts• Created and implemented the company’s brand strategy that combined elements of parent organizations• Developed new sales content and processes securing improved customer engagement rates• Designed, built, and recruited partners for the company’s Innovation Marketplace, a pool of certified partners offering solutions on the banking platforms• Planned and executed client user groups, executive forums, and international industry trade events including, customer road shows and the first Hogan Core Banking Hackathon increasing Net Promoter Score by 40 points
  • Csc
    Solutions Marketing Lead / Big Data & Analytics Marketing Principal
    Csc Jun 2013 - Jul 2014
    Global, Us
    • Created new digital marketing, campaigns, and collateral for banking and insurance industries including communication plans, sales playbooks, website content, whitepapers, email, and social media campaigns• Provided content and support for the award-winning “Let It In” digital campaign• Established and expanded relationships with key industry analysts including, Gartner, IDC, and Novarica• Coordinated the creation of the sales enablement and marketing content for big data analytics, banking, and insurance solutions
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  • Nec Corporation / Niteo Partners
    Senior Director / Senior Manager
    Nec Corporation / Niteo Partners Nov 2004 - Jun 2013
    Tokyo, Jp
    • Orchestrated the marketing strategy for Cloud Solutions, Managed Services, and Analytics groups • Delivered 10x profit ROI and secured 4-6 new clients monthly, including six of business unit’s top 10 clients• Established, developed, and maintained relationships with key partner teams at Microsoft, IBM, etc.• Reduced marketing costs by over 50% through sourcing and managing partner co-funded marketing programs• Improved event metrics by 250% through integrated campaigns for Gartner ITXpo, IBM Information on Demand, CFO Rising, and other events• Developed a fully automated revenue and skill/resource demand system
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Michael L. Clark Skills

Crm Business Intelligence Salesforce.com Strategy Marketing Strategy Business Development Demand Generation Go To Market Strategy Project Management Marketing Cloud Computing Product Marketing Marketing Management Sales Operations Sales Enablement Customer Relationship Management Leadership Lead Generation Presenter Marketing Communications Strategic Partnerships Marketing Automation Product Management Market Analysis Analytical Skills Marketing Analytics Digital Marketing Social Media Marketing Integrated Marketing Strategic Planning Vendor Management Competitive Analysis Email Marketing Content Marketing Corporate Branding B2b Marketing Brand Management Business Strategy Brand Development Brand Awareness Online Marketing Team Building Cross Functional Team Leadership Management Marketing Budget Management Marketing Project Management Gtm Influencer Marketing Social Media Marketing Leadership Analytics Start Ups Solution Selling Consulting Event Planning Saas Program Management Enterprise Software Business Analysis Professional Services Team Leadership New Business Development Vertical Response Vertical Marketing Thought Leadership

Michael L. Clark Education Details

  • Susquehanna University
    Susquehanna University
    English

Frequently Asked Questions about Michael L. Clark

What company does Michael L. Clark work for?

Michael L. Clark works for Infrascale

What is Michael L. Clark's role at the current company?

Michael L. Clark's current role is CMO | Fractional CMO | Metrics-Driven B2B Technology Marketing Leader.

What is Michael L. Clark's email address?

Michael L. Clark's email address is xi****@****ail.com

What is Michael L. Clark's direct phone number?

Michael L. Clark's direct phone number is (866) 366*****

What schools did Michael L. Clark attend?

Michael L. Clark attended Susquehanna University.

What skills is Michael L. Clark known for?

Michael L. Clark has skills like Crm, Business Intelligence, Salesforce.com, Strategy, Marketing Strategy, Business Development, Demand Generation, Go To Market Strategy, Project Management, Marketing, Cloud Computing, Product Marketing.

Who are Michael L. Clark's colleagues?

Michael L. Clark's colleagues are Sowmiya S, Samson Bharat, Ashok M, Robert Peterson, Dixon Kumar, Ashok M, Andrew Evers.

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