Michael L. Clark Email & Phone Number

Reston, VA, US

Comprehensive, cloud-based #dataprotection with industry-leading backup and #disasterrecovery solutions. #DRaaS

Cheyenne, Wyoming, US

• Lead sales and marketing for a 1500-member global channel community.
• Responsible for marketing campaigns to recruit new partners as well as channel marketing to drive demand generation for existing channel members.
• Established processes for partner recruitment, review, onboarding, deal registration, and sales process.
• Created certification program including sales, support, implementation, and user certifications.
• Designed a formal, tiered partner program based on revenue, certification, and related services.

Westborough, MA, US

• Built and led cross-functional teams to create, define, and market integrated solutions for products/services
• Developed strategic roadmaps for products/solutions to align the company around short- and long-term goals
• Created and delivered sales training for new solutions and company positioning
• Presented solutions and roadmaps to the board, partners, and analyst community

Westborough, MA, US

• Designed communications and sales strategies as well as partner programs, websites, collateral, and events
• Established a corporate partner program matrix for strategic, technology, and reseller partners including, AWS, VMware, IBM, Microsoft, Carbonite, and Unisys
• Scheduled and executed live and virtual high-touch live/virtual events for partners and customers
• Developed strategy for AWS re:Invent 2019 resulting in new sales and partnership opportunities
• Created a referral partner deal registration system in HubSpot CRM and the corporate website to automate the collection/tracking of reseller opportunities resulting in more efficient engagement on partner opportunities

Berwyn, Pennsylvania, US

• Increased revenue by 80% through an omnichannel digital strategy that included content development, influencer marketing, email campaigns, social media marketing, events, and relationships
• Developed an integrated demand generation strategy that increased the number of marketing qualified leads by 117% and achieved 80% pipeline growth
• Increased average deal size by 5x securing some of the biggest deals in the company's history
• Grew the number of the top three ranking keywords (Google) by 266% and top 4-10 keywords by 135% through search engine optimization, content marketing, and website maintenance
• Improved overall efficiency and consistently exceeded performance goals by rebuilding the marketing team
• Directed marketing campaigns successfully boosting engagement by 1200% while decreasing spend by 66%

• Built and led a top-performing marketing team; hired new employees, managed vendors, and collaborated with consultants, partners, and analysts
• Created and implemented the company’s brand strategy that combined elements of parent organizations
• Developed new sales content and processes securing improved customer engagement rates
• Designed, built, and recruited partners for the company’s Innovation Marketplace, a pool of certified partners offering solutions on the banking platforms
• Planned and executed client user groups, executive forums, and international industry trade events including, customer road shows and the first Hogan Core Banking Hackathon increasing Net Promoter Score by 40 points

Global, US

• Created new digital marketing, campaigns, and collateral for banking and insurance industries including communication plans, sales playbooks, website content, whitepapers, email, and social media campaigns
• Provided content and support for the award-winning “Let It In” digital campaign
• Established and expanded relationships with key industry analysts including, Gartner, IDC, and Novarica
• Coordinated the creation of the sales enablement and marketing content for big data analytics, banking, and insurance solutions

Tokyo, JP

• Orchestrated the marketing strategy for Cloud Solutions, Managed Services, and Analytics groups
• Delivered 10x profit ROI and secured 4-6 new clients monthly, including six of business unit’s top 10 clients
• Established, developed, and maintained relationships with key partner teams at Microsoft, IBM, etc.
• Reduced marketing costs by over 50% through sourcing and managing partner co-funded marketing programs
• Improved event metrics by 250% through integrated campaigns for Gartner ITXpo, IBM Information on Demand, CFO Rising, and other events
• Developed a fully automated revenue and skill/resource demand system