Mike Clay Email & Phone Number

London

Delivering immersive, fascinating and fun cycling and activity tours across Asia. And developing new tours for 2025 in Europe

Oxfordshire, England, United Kingdom

Leading on the creation of urban walking trails that encourage physical activity in children, families and the wider community. These routes are fun, inclusive, accessible and adventurous that explore communities with easy-to-follow wayfinding and pulse raising activities along the way. They visit community assets such as schools, shops and community.

Chadlington, Oxfordshire, UK

• Panoramic Journeys is a number of things: tailor-made travel designer, film and TV fixer, and DMC creating extraordinary adventures to Mongolia, Bhutan and (Myanmar) Burma. Our bespoke adventures are designed in such a.
• Design of adventurous journeys in Mongolia, Nepal, Bhutan and Myanmar
• Development of all marketing activity, digital and traditional, with 90% carried out in-house
• HR management, policy and issue resolution
• Financial and contractual oversight for all business activities
• Strategic development of the business in-line with the organic growth, sustainable and ethical company ethosKey Achievements

Oxford/London

• The Fertility Partnership is the UK's leading group of fertility clinics with three in London; 92 Harley Street, Boston Place Clinic and Hammersmith Hospital, the Oxford Fertility Unit, Nurture Nottingham, the Glasgow.
• Strategic and tactical development at a group and clinic level
• Implementation of digital marketing strategies that have real impact on revenue and ROI
• Determine and implement new brand for the groupKey achievements
• Doubled web traffic for one clinic through SEM delivering ROI of 2335%
• Introduced social media marketing with ROI of 100,000% on first campaign

Leamington Spa

• Woodhouse design, manufacture and install contemporary street furniture, lighting and signage that provide architects, designers, specifiers, planners and engineers with innovative and exceptional design solutions for.
• Increased web traffic by 40% through digital engagement strategy (PPC, SEO and social media) leading to quote level increase of 27%
• Achieved a listing on #Ecobuild100 - the ultimate list of top 100 Twitter influencers in sustainable construction, design and the built environment

Mid-Wales

• A key position in this award winning worker-owned cooperative responsible for all UK and Global marketing and communications operations, brand development, CRM delivery and digital activity.Dulas - Solar for Life.
• Management of the 4 person marketing team, budget setting and control, brand management, internal and external communications and marketing material production.
• Management of all tactical campaign activity that includes digital marketing, content management, advertising, pr, events, direct mail and sponsorship activity for the UK and Global business
• Market intelligence, strategic planning and new product development.
• New business, networking and partner relationships.
• Engagement with policy makers, national TV and news media and industry representatives.Key achievements

Developed the Parallel Blue Sport brand to exploit the 'Decade of Sport' opportunity building upon extensive business experience running the Cowes Week Regatta hospitality programme.

• Created a new business, Oyster Active, that exploited a niche in the market for consumers looking for an adventurous experience that offered utmost luxury, quality and comfort.Responsibilities
• Business concept, product development, brand design and positioning and strategic planning.
• Marketing and PR including website design, advertising creative and all brand materials
• Financial management, supplier selection and contracting.
• Guiding services, guest and press hosting.Key Achievements
• Grew the business to achieve a turnover of £300,000 in a brief period of operation

• Designed and delivered inspiring brand engagement, product launch, PR, dealer support, ride and drive, conference production, team building and training programmes for clients such as Land Rover, Jaguar, Aston Martin.
• Successful and acclaimed design and delivery of £1M internal communications/training event series for Jaguar Cars leading to subsequent new business opportunities
• Design and delivery of Aston Martin’s first agency-led product launch leading to subsequent new business opportunities
• Design and delivery of numerous customer brand experience, PR, launch and dealer training events for Land Rover
• Delivery of a conference programme for Inter-Continental Hotels over 3 continents in 9 days
• Numerous competitive pitch wins for new business

France And UK

Running outdoor pursuit centres in France catering for up to 200 children and managing 60 staff. Also training and developing senior staff in the UK. Qualified in multiple mountain, white water and sailing sports.

Chartered Marketer, Strategic & Tactical Marketing And Communications

Crisis Communications

Crisis Communications workshop for the wind energy industry

Ilm Operations Management Training

Beng(Hons), Manufacturing Systems Engineering

Activities and Societies: President of the Mountaineering Society