Mike Clay Email & Phone Number

London

Delivering immersive, fascinating and fun cycling and activity tours across Asia. And developing new tours for 2025 in Europe

Oxfordshire, England, United Kingdom

Leading on the creation of urban walking trails that encourage physical activity in children, families and the wider community. These routes are fun, inclusive, accessible and adventurous that explore communities with easy-to-follow wayfinding and pulse raising activities along the way. They visit community assets such as schools, shops and community facilities giving a practical purpose to adding in a little more exercise into the day as well as taking in green spaces providing nature connectedness vital for mental wellbeing. Supported by Sport England and active travel funds. Working with partners across local government, community and business to ensure cohesion of purpose and positive outlook on change. These projects have attracted huge positive response from the community.

Chadlington, Oxfordshire, Uk

Panoramic Journeys is a number of things: tailor-made travel designer, film and TV fixer, and DMC creating extraordinary adventures to Mongolia, Bhutan and (Myanmar) Burma. Our bespoke adventures are designed in such a way as to enable you to get under the surface of these countries. A wide-ranging role in this niche travel business with strong sustainability ethics encompassing the general management of the business including HR, finance, IT, legal, strategic overview and marketing. As an outdoor pursuits professional my role also included the planning of the more adventurous tours and risk planning and management for film shoots and expedition like tours for HNW clients. Responsibilities• Design of adventurous journeys in Mongolia, Nepal, Bhutan and Myanmar• Development of all marketing activity, digital and traditional, with 90% carried out in-house• HR management, policy and issue resolution• Financial and contractual oversight for all business activities• Strategic development of the business in-line with the organic growth, sustainable and ethical company ethosKey Achievements• Strategic analysis of the business revenue mix to shape the product portfolio for increased volume and profitability • Introduced key IT, cloud working, financial and CRM systems to enable growth and improve cash flow• Designed and produced a new suite of marketing collateral with a new brand• Implemented a new responsive website alongside brand refreshment showing significant enquiry level improvement and year-on-year business growth of 35%

Oxford/London

The Fertility Partnership is the UK's leading group of fertility clinics with three in London; 92 Harley Street, Boston Place Clinic and Hammersmith Hospital, the Oxford Fertility Unit, Nurture Nottingham, the Glasgow Centre for Reproductive Medicine, Simply Fertility in Chelmsford, Wessex Fertility in Southampton and Centrum Medyczne Maciersynstwo in Krakow, Poland.The Partnership is made up of globally renowned consultants and scientists who have led and influenced the advancement of fertility treatment over many years. Excellent success rates, exemplary personalised care and advanced clinical practice are the bedrock of each clinic's philosophyLeading the development of the marketing function within this newly formed group, educating and guiding clinics in the adoption of modern marketing channels and techniques to cement the position of the group as the UK’s leading provider of reproductive medicine. Responsibilities• Strategic and tactical development at a group and clinic level• Implementation of digital marketing strategies that have real impact on revenue and ROI• Determine and implement new brand for the groupKey achievements• Doubled web traffic for one clinic through SEM delivering ROI of 2335%• Introduced social media marketing with ROI of 100,000% on first campaign• Initiated and led group and clinic re-brand and name change across the business coupled with the development of 11 clinic responsive websites in line with re-brand and digital strategySee www.gcrm.co.uk , the first website in this series

Leamington Spa

Woodhouse design, manufacture and install contemporary street furniture, lighting and signage that provide architects, designers, specifiers, planners and engineers with innovative and exceptional design solutions for today's public spaces. A reputation of excellence has been built over 25 years for delivering bespoke designs, in-house and partner products that truly enhance landscapes.Woodhouse brands include the benchmark Geo range of furniture and lighting, the fresh,colourful Loci range, Motis transport infrastructure solutions and the exiting new Coda LED lighting.Woodhouse are also the UK supplier of the iconic Escofet range of street furniture from Spain, the innovative LEC Lyon LED lighting range, the environmentally exceptional range of timber lighting columns and furniture from Aubrilam and the stylish and versatile range of lighting from Eclatec.Responsible for all marketing communications, pr and product management for a portfolio of standard, partner and bespoke street furniture and lighting elements within an architectural, design-led industry sector. Planning and delivery of high quality digital marketing content resulting in significant business profile growth, increased new business enquiries and highly acclaimed social media impact.Key achievements• Increased web traffic by 40% through digital engagement strategy (PPC, SEO and social media) leading to quote level increase of 27%• Achieved a listing on #Ecobuild100 - the ultimate list of top 100 Twitter influencers in sustainable construction, design and the built environment

Mid-Wales

A key position in this award winning worker-owned cooperative responsible for all UK and Global marketing and communications operations, brand development, CRM delivery and digital activity.Dulas - Solar for Life deliver life saving solar solutions across the globe including Solar Powered Vaccine Refrigerators and Uninterruptable Power Supplies in areas of poor electricity supplyDulas in the UK supply solar PV, biomass heating, wind energy and hydro power solutions to the agricultural, commercial and public sectors. Responsibilities• Management of the 4 person marketing team, budget setting and control, brand management, internal and external communications and marketing material production. • Management of all tactical campaign activity that includes digital marketing, content management, advertising, pr, events, direct mail and sponsorship activity for the UK and Global business• Market intelligence, strategic planning and new product development.• New business, networking and partner relationships.• Engagement with policy makers, national TV and news media and industry representatives.Key achievements• Instigated and delivered a complete brand refresh to prepare the business for its new marketplace, both in the UK and Internationally.• Managed the delivery of a new website enabling increased social media activity• Worked in partnership with five distinct business units to present researched, competitive, deliverable and focused strategic plans to the board• Delivered a tactical campaign that brought £8M of business in year 1 for a new business unit

Developed the Parallel Blue Sport brand to exploit the 'Decade of Sport' opportunity building upon extensive business experience running the Cowes Week Regatta hospitality programme.

Created a new business, Oyster Active, that exploited a niche in the market for consumers looking for an adventurous experience that offered utmost luxury, quality and comfort.Responsibilities• Business concept, product development, brand design and positioning and strategic planning.• Marketing and PR including website design, advertising creative and all brand materials• Financial management, supplier selection and contracting.• Guiding services, guest and press hosting.Key Achievements• Grew the business to achieve a turnover of £300,000 in a brief period of operation• Developed new brand and products that gained UK and International broadsheet and mainstream magazine press exposure

Designed and delivered inspiring brand engagement, product launch, PR, dealer support, ride and drive, conference production, team building and training programmes for clients such as Land Rover, Jaguar, Aston Martin, Rimmel Cosmetics, L'Oreal, M&S, RBS, Intercontinental Hotels, Balvenie Whisky and many others in the UK and Overseas.Key Achievements• Successful and acclaimed design and delivery of £1M internal communications/training event series for Jaguar Cars leading to subsequent new business opportunities• Design and delivery of Aston Martin’s first agency-led product launch leading to subsequent new business opportunities• Design and delivery of numerous customer brand experience, PR, launch and dealer training events for Land Rover• Delivery of a conference programme for Inter-Continental Hotels over 3 continents in 9 days• Numerous competitive pitch wins for new business

France And Uk

Running outdoor pursuit centres in France catering for up to 200 children and managing 60 staff. Also training and developing senior staff in the UK. Qualified in multiple mountain, white water and sailing sports.

Chartered Marketer, Strategic & Tactical Marketing And Communications

Crisis Communications

Crisis Communications workshop for the wind energy industry

Ilm Operations Management Training

Beng(Hons), Manufacturing Systems Engineering

Activities and Societies: President of the Mountaineering Society